1. Telling stories and engaging
audiences with Way To Blue

2. We work with some of the
world’s biggest brands and
best storytellers
Our job to connect their
stories with their audience

4. We are focused on helping our clients
adapt to the changing world of marketing
and their audience
Lead with audience insight Real-time planning and
content creation
Balancing paid, owned and earned media
Anticipating and leading
comms innovation
Combining traditional research
and social listening

5. What makes us different
Most agencies start with an idea.
We start with data
and use this to drive the creative process

6. WE LISTEN TO UNPROMPTED CONVERSATIONS ABOUT YOUR FILMS

7. Audience Testing
Bespoke audience forums
designed to test the levels
of interest in a title and
response to specific
marketing collateral – in
order to optimise the
comms plan
Using insight to deliver ROI
Benchmarks and
predictive modelling
We’ve developed genre level
benchmarks and norms for
social conversation volume
and intent to purchase in the
homes entertainment
window, based on thousands
of film and TV releases
Intent to purchase
We analyze social conversations
beyond overall buzz volume and
sentiment, finding the key drivers
of intent to purchase and
behaviour that will make a
commercial difference

8. THIS HELPS US TO THINK ABOUT THE RIGHT STRATEGY, CAMPAIGNS, OR CONTENT

9. Channels and platforms
Distinguishing where to take the story,
based on audience insight, as well as
the role of Paid, Owned and Earned
media
Central strategy &
ideation
Converting insights into big ideas
that provide a distinct position for a
title, tone of voice, narrative style,
content and asset plans
The Social Universe
Auditing the associated talent,
influencers and ambassadors /
spokes people connected to a brand
in order to drive significant organic
growth
Establishing the central characters
is key to successful campaigns

10. BEFORE WE AMPLIFY THE IDEA

11. Exciting audiences through big
PR’able ideas
Traditional PR
Utilising the physical properties of a title to maximise offline and online
awareness. From content taken during unit to use of talent and large scale
promotional events – giving fans something they’ll want to be part of and tell their
friends about
Online
Delivering interactive ideas, features and content that drives engagement with
mainstream audiences. Partnering with key sites and influencers to drive greater
authenticity whilst prompting social engagement and virality
International
Promoting live events, talent tours and international premieres from a central
base, ensuring all markets are connected and opportunities shared through a
holistic international approach. Whilst also understanding when to adapt the
strategy to increase relevance in specific markets

12. TO ENGAGE WITH AND ENTERTAIN YOUR CONSUMERS

13. Giving fans something amazing
to share with their friends
Innovation
Integrating the newest technology and platforms into social activity to drive
greater excitement and interest in our community (recent platforms have
included Snapchat, Google Glass, Tinder and Whisper)
Real time content creation
Producing bespoke creative that taps into real-time events and interests.
Content ranges from social sharables to web design and app builds – and
always starts with an insight at its core
Local engagement
Delivering hyper-localised content calendars across international markets,
that adapt to the cultural and historical context of each country – ultimately
increasing relevance for the audience

14. Translating our approach
into award winning services for our clients
LISTEN THINK AMPLIFY ENGAGE
SOCIAL ANALYTICS
REAL TIME INTENT TRACKER
BRAND TRACKERS
BENCHMARKING
AUDIENCE TESTING
MARKETING/COMMS STRATEGY
SOCIAL/CONTENT STRATEGY
IDEATION
CHANNEL PLANNING
ACTIONABLE INSIGHTS
INTEGRATED PR
SOCIAL ECHO/BUYING
INTERNATIONAL PR
UNIT PUBLICITY
LIFECYCLE CONTENT
ROLL OUT
SOCIAL MEDIA IMPLEMENTATION
SOCIAL NEWSROOMING
MULTI CHANNEL EXECUTION
LOCAL OUTREACH AGAINST
INTERNATIONAL STRATEGY

15. Our client teams are made up of
FORMER CLIENTS
MEDIA OWNERS
PUBLICISTS
STRATEGISTS
CREATIVES
and 40+ years of communications experience in
entertainment, leisure, FMCG and retail

16. Recent achievements we are
really proud of
Weekly buzz charts

17. Home Entertainment case study

18. THANK YOU
VERY MUCH.
For more information please visit www.waytoblue.com
Adam Rubins – CEO
adam.rubins@waytoblue.com
Daniel Heale – Chief Client Officer
daniel.heale@waytoblue.com