Customer satisfaction @ vijay karanataka project report mba marketing

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Customer satisfaction @ vijay karanataka project report mba marketing

  1. 1. EXECUTIVE SUMMARYThis report is based on the market research conducted on the Topic “CustomerSatisfaction on Vijay Karnataka a daily News paper at Bagalkot”.As the customers are treated as king of today’s business world so it’s mandatory tosee that our customer kings are satisfied. Hence the study is carried on Customersatisfaction. So whatever services are provided to the customer, his satisfaction is amust, otherwise within no time the Company will loose its customers. Now as in caseof news paper depending on the information including national and international andlocal news people prefer the newspaper. So the study explores the needs andrequirements of the customers so by the study that too by the survey one can get theclear picture about the satisfaction of customers towards the Vijay Karnataka newspaper and one can know what are the additional things to be added so that customerswill be delighted .BABASAB PATIL 1
  2. 2. STATEMENT OF THE PROBLEMA survey on Customer Satisfaction on Vijaykarnataka a daily Newspaper at Baglkot. OBJECTIVES 1. To know the customer satisfaction level towards the Vijay Karnataka news paper. 2. To know the market share of the Vijay Karnataka news paper in the Kannada news paper industry. 3. To know why people prefer Vijay Karnataka news paper whether for:  Its local news coverage.  Price  Advertisement 4. To know why people go for Vijay Karnataka news paper as a media for advertisement whether for its  Circulation  Reasonable priceBABASAB PATIL 2
  3. 3. DATA COLLECTION METHODS:-The two types of methods used to collect the data, they are:- 1. Primary data 2. Secondary data Primary data:It is one which is gathered especially for the project at hand through survey .Surveyis a systematic collection of data directly from respondents and it will throughpersonal interview .It can also be collected through questionnaire.SECONDARY DATA:It is one which is gathered through-Published sources (magazines)-website.BABASAB PATIL 3
  4. 4. LIMITATIONS 1. The study is limited to the news paper readers of Bagalkot only. 2. Time is the major constraint of the study. 3. Since sample is only 100, which is not a true representative of the population as a whole 4. Level of accuracy of the results of research is resticted to to the accuracy level with which the customers have given the answers and the accuracy level cannot be a prediction 5. The survey is not done throughout the censusBABASAB PATIL 4
  5. 5. SAMPLINGIt can be defined as “the process of selecting a part of the target population and theselected sample should represent the whole population.SAMPLING POPULATION : All the people who read newspaper. SAMPLE UNIT : Customers of Vijay Karnataka Newspaper at BagalkotSAMPLE ELEMENT : Individual reader of newspaper.SURVEY TECHNIQUE : Questionnaire was held as a technique as the questionnaire can be administered in a well structuredBABASAB PATIL 5
  6. 6. INTRODUCTION:Press is called the fourth estate the three other being the legislative and the judiciary.The press is supposed to play the crucial role of a watchdog to see that the foresideinstitutions functions fairly within the constitutional framework and serve the Peoplefor those welfare they created. The moment press ceases to perform this function, itlooses its credibility.India land of kings and emperors was then ruled even though in absence widespreadeducation means of communication and transport. In somewhat the message of therulers had to reach every corner of the territory. There was no press or newspaper .Ashoka the great Indian emperor had devised his only means of communication. Heused to publish the imperial edicts on rocks and stone pillars. The news of the day waspublished in small pictures drawn on the walls of temples in ink or co lour, whichcould be removed easily. Even the moral code was proclaimed through the art of themonarch to his loving people.The establishment of the moghul empire in India ushered in a new area in the field ofjournalism. The moghul rule organized communication written newspaper of a kind,were in circulation. Aurangzeb one of the last and great Moghul emperors had to ruleand administer vast territory. The Moghul emperor had an efficient system ofinformation officers. They had maintained a bureau of intelligenceIn every provincial capital. News writers were appointed there.BABASAB PATIL 6
  7. 7. INDUSTRY OVERVIEW:HISTORY OF NEWSPAPERS: The newspaper can initially be defined as a written means of conveying currentinformation. In this sense the first organized attempt to provide such a serviceoccurred in ancient Rome, where new letters conveyed what was going on in thecapital to the farther reach of the Roman Empire. During Julius Caesar’s reign theirwas also the “Actadiurna”daily announcements of the Government and other activitiesthat were posted in the capitals public placeThe earliest printed news bulletins appeared in china, with a court gazette issuedduring the T’sang dynasty (618-906BC)and read primarily by government officials,although scholars were later added to its readership. A later significant developmentafter cited by historians was the issuing of news letter by theFugger family of Germany, a powerful clan of merchants of bankers in the 15th and16th centuries. there agents operated in nearly every part of the known world and sentin reports of business of other affairs from their posts . The reports were combinedand circulated by means of the news letters to all the units in fogger an organization.”Newspaper history in India is inextricably tangled with political history," wrote A. E.Charlton (Wolseley 3). James Augustus Hicky was the founder of Indias firstnewspaper, the Calcutta General Advertiser also known as Hickys Bengal Gazette, in1780. Soon other newspapers came into existence in Calcutta and Madras: theBABASAB PATIL 7
  8. 8. Calcutta Gazette, the Bengal Journal, the Oriental Magazine, the Madras Courierand the Indian Gazette. While the India Gazette enjoyed governmental patronageincluding free postal circulation and advertisements, Hickys Bengal Gazette earnedthe rulers wrath due to its criticism of the government. In November 1780 itscirculation was halted by government decree. Hicky protested against this arbitraryharassment without avail, and was imprisoned. The Bengal Gazette and the IndiaGazette were followed by the Calcutta Gazette which subsequently became thegovernments "medium for making its general orders" (Sankhdher 24-32).The Bombay Herald , The Statesmen in Calcutta and the Madras Mail and The Hindu,along with many other rivals in Madras represented the metropolitan voice of Indiaand its people. While Statesman voiced the English rulers voice, The Hindu becamethe beacon of patriotism in the South. The Hindu was founded in Madras as a counterto the Madras Mail. Patriotic movements grew in proportion with the colonialruthlessness, and a vehicle of information dissemination became a tool for freedomstruggle. In the struggle for freedom, journalists in the twentieth century performed adual role as professionals and nationalists. Indeed many national leaders, from Gandhi to Vajpayee, were journalists as well.Calcutta, Madras, Bombay and Delhi were four main centers of urban renaissancewhich nourished news in India. It was only during and after the seventies, especiallyafter Indira Gandhis defeat in 1977, that regional language newspapers becameprevalent. There were nationalistic echoes from the linguistic regional provinces.Bengal, Gujarat, Tamil, Karalla, Punjab and Uttar Pradesh produced dailies inregional languages. Hindi and Urdu were largely instrumental in voicing theviewpoints and aspirations of both Hindus and Muslims of the Northern provinces.BABASAB PATIL 8
  9. 9. As communalism and religious intolerance increased before and after partition, Urduremained primarily the language of Muslims, as Pakistan chose this language as itslingua franca. After partition, the cause of Urdu and its newspapers, suffered a setbackas Hindu reactionaries began to recognize the association of Urdu with Islam andPakistan.BASIC DATAOfficial Country Name Republic of IndiaRegion (Map name) East & South AsiaPopulation: 1,029,991,145 English, Bengali, TeluguLanguage(s) MarathiLiteracy rate 52.00%Area 3,287,590 sq kmGDP 456,990 (US$ millions)Number of DailyNewspapers 398Total Circulation 30,772,000Circulation per 1,000: 50Number of Non dailyNewspapers: 98Total Circulation: 7,774,000Circulation per 1,000: 13Total Newspaper Ad Receipts: 35,624 (Rupees millions)As % of All Ad Expenditures: 50.4Number of Television Stations: 562Number of Television Sets: 63,000,000Television Sets per 1,000: 61.2Number of Cable Subscribers: 39,112,150Cable Subscribers per 1,000: 38.5Number of Radio Stations: 312Number of Radio Receivers: 116,000,000BABASAB PATIL 9
  10. 10. Radio Receivers per 1,000: 112.6Number of Individuals withComputers: 4,600,000Computers per 1,000: 4.5Number of Individuals withInternet Access: 5,000,000Internet Access per 1,000: 4.9BACKGROUND & GENERAL CHARACTERISTICSIndia is the worlds largest democracy. Its mass media culture, a system that hasevolved over centuries, is comprised of a complex framework. Modernization hastransformed this into a communications network that sustains the pulse of ademocracy of about 1.1 billion people. Indias newspaper evolution is nearlyunmatched in world press history. Indias newspaper industry and its Westernization—or mondialisation as French would call it—go hand in hand. Indias press is ametaphor for its advancement in the globalised world.The printing press preceded the advent of printed news in India by about 100 years. Itwas in 1674 that the first printing apparatus was established in Bombay followed byMadras in 1772. Indias first newspaper, Calcutta General Advertise, also known asthe HickysBengal Gazette was established in January 1780, and the first Hindi daily,Samachar Sudha Varshan, began in 1854. The evolution of the Indian media sincehas been fraught with developmental difficulties; illiteracy, colonial constraints andrepression, poverty, and apathy thwart interest in news and media. Within thisframework, it is instructive to examine Indias press in two broad analytical sections:pre-colonial times and the colonial, independent press (which may, again be classifiedinto two: preceding and following the Emergency rule imposed by Indira GandhisBABASAB PATIL 10
  11. 11. government in 1975). The post-Emergency phase, which continues at the present, maybe the third independent phase of Indias newspaper revolution (Jeffrey).THE NATURE OF THE AUDIENCEWhile a majority of the poor working people in rural and urban areas still remainoppressed and even illiterate, a significant proportion of people—roughly about 52percent of the population over 15 years of age were recorded as being able to read andwrite. That breaks down to 65.5 percent of males and an estimate of 37.7 percent offemales. After the liberalization of the economy, the growth of industry, and a rise inliteracy, the post-Emergency boom rekindled the worlds largest middle class in news,politics, and consumerism. Since private enterprise began to sustain and pay off, masscommunications picked up as a growth industry.In 1976, the Registrar of Newspapers for India had recorded 875 papers; in 1995 therewere 4,453. Robin Jeffrey comments:"Newspapers did not expand simply because the technology was available to makeIndian scripts live as they had not been able to live before. Nor did newspaper growsimply because more people knew how to read and write. They grew becauseentrepreneurs detected a growing hunger for information among ever-wideningsections of Indias people, who were potential consumers as well as newspaperreaders. A race began to reach this audience advertising avenues were the prizes andthese would come largely to newspapers that could convince advertisers that they hadmore readers than their rivals. Readers, meanwhile, were saying implicitly: We willread newspapers that tell us about ourselves and reflect our concerns." (48)BABASAB PATIL 11
  12. 12. Common contenders for readership and advertising are: the National Herald, theHindustan Times, Time, Illustrated Weekly, e Pioneer, and Film fare.DIVERSITY AND THE LANGUAGE PRESSNaresh Khanna summarizes the trends in circulatory growth and decline varied inregional language papers during 1998-2000: In the three-year period from 1998-2000,circulation of dailies in the country increased marginally from 58.37 to 59.13 millioncopies. This represents a growth of 1.3 percent on the basis of data published by theRegistrar of Newspapers for India in its annual reports.In this time, two distinct groups of newspapers emerge — the first including fivelanguages that have collectively grown in copies. Amongst these newspapers, those inMalayalam and Bengali grew fastest at 12.9 percent and 12.8 percent respectively,while Hindi dailies grew by 5 percent and English dailies by 4.7 percent over thethree-year period. Although Marathi newspapers increased circulation by 2.75 percentover the three years it would seem that they are in danger of falling out of this groupand perhaps entering the phase of stagnation and circulation decline (Khanna 2002).The second group of stagnating and declining circulations includes newspapers inseven languages with a combined circulation of 14.8 million copies in 2000. Thesedailies lost almost 1.8 million copies (10.62 percent) of their combined circulation inthe last three years. Daily newspaper circulation plummeted most dramatically inTelugu, which fell from 2.28 million to 1.68 million copies, a fall of more than 26percent. Urdu newspaper circulation fell by more than 12 percent and Tamil dailiescirculation declined by 10.8 percent with circulation of Gujarati dailies falling by 10.5percent. Over the same period circulations of Oriya dailies declined by 2.8 percentBABASAB PATIL 12
  13. 13. and that of Punjabi dailies by 3.2 percent. Although over the three years Kannadanewspapers show an insignificant fall in circulation they seem to have entered aperiod of stagnation and decline of their own. It would seem that in spite of neweditions being added by Hindi, English, Malayalam and Bengali dailies, the printmedia is losing its dominance of advertising market share to television, radio andoutdoor media (Khanna 2002).Indias language newspapers enjoy a relatively new entrepreneurial prowess. Amutually convenient relationship between the owners and capitalists keeps a financialbalance between local/regional and national spheres in both private and public sectors."Like coral in a reef, newspapers grew and died in a process inseparable from thecreation of a public sphere in the classical liberal sense. Individual proprietorssometimes brought to their newspapers a crusaders zeal for a particular cause or adiehards loathing for a rival" (Jeffrey 105).The Second Press Commission in 1982 tried to liberate the press from the monopolyhouses. In 1995 the Audit Bureau of circulations had 165 newspapers as members,with a combined circulation of about 16 million copies a day. The top ten newspaperscontrol roughly 50 percent of daily circulations in all languages. Bennett Coleman andthe Indian Express own roughly 20 percent of daily circulations (Jeffrey 108).While capitalists sustained national newspapers, the big houses, Dalmias, Jains,Goenka , monopolized and corrupted free journalism. The family and caste controlledsmall newspapers regionally maintain their freedom from big monopolies, thriving ontheir loyal supporters in north and south India. Diversity of ownership is reflective ofBABASAB PATIL 13
  14. 14. cultural variation in Indias multilingual landscape. Twenty-one newspapers controltwo-thirds of all circulations. MAJOR LINES OF DEVELOPMENT:The two major developments in the history of world press have the struggle forcontrol between government and press in every country, from the beginning to thepresent and the growth of mass circulation resulting from technological advances. Atthe beginning the idea of the press did not exist. Government everywhere saw thenewspaper an instrument to be used in their own interests, an idea that persists inmuch of the world today.PRESS IN INDIA:PRESS LAWSMuch of Indias legal framework is built upon its colonial legacy. Legal statutes andregulations have been undergoing certain changes as Indias democracy grows. Indiasfreedom came at a high cost. The country was divided. Indias border conflicts withtwo hostile neighbors, which forced at least three large scale wars, eclipsed otherpolitical issues. The democratic process, corrupted by criminals, unscrupulousbureaucrats and politicians, created a social climate that widened social and economicinequality.Freedom of speech and expression is a constitutionally guaranteed fundamental rightof the Indian people. Article 19 (1; a) ensures the implicit freedom but Article 19 (2)qualifies this in explicit terms. The Parliamentary Proceedings (protection ofPublication) Act of 1977 and the Prevention of Publication of Objectionable MatterBABASAB PATIL 14
  15. 15. (Repeal Act) of 1977 further reinforce and restrict these freedoms. Whileconstitutional guarantees ensure freedom of the press and expression, press and mediaare obligated by a self-regulatory system of ethics that protect individuals andorganizations from libelous behavior. "Freedom of the press is an institutionalfreedom," wrote Sachin Sen (19). The Press Council Bill of 1956, introduced in theIndian parliament, stipulated the establishment of the Press Council of Indiarepresenting working journalists, the newspaper management, literary bodies and theParliament. The Indian Press commissionaccepted the following postulate: "Democratic society lives and grows by acceptingideas, by experimenting with them, and where necessary, rejecting them…The Pressis a responsible part of a democratic society" (quoted by Sen 42).While The Central Press Accreditation Committee seeks to ensure quality and self-renewal, The Press Council of India was established in 1966 to uphold editorialautonomy. Restrictions on free speech were imposed after Indira Gandhis infamousEmergency rule. The Press Council of India was abolished after editor GeorgeVergheses criticisms of the Indira government. The Ministry of Information andBroadcasting carefully regulates the press and its liberties. The Maintenance of Internal Security Act (MISA) was enforced to intimidatereputedly autonomous newspapers in the seventies. The Press Council, resurrected in1979, has no legal standing to impose penalties. The Indian press, generally believedBABASAB PATIL 15
  16. 16. as "managed," is a self-restrained institution generally reluctant to take on thegovernmental policies. All India Radio (AIR) and its management exemplify this"man-aged" system. The credit for the bringing out the first full-fledged printednewspaper in India goes to James Augustus Hicky. The first issue appeared onJanuary 29, 1780 in Calcutta, bearing the title “The Bengal Gazette or the Calcuttageneral advertiser”.But before Hicky started his newspaper an attempt was made by William Bolts, asincere servant of the East India Company, who had registered earlier to start anewspaper to give expressions to the difference existing between the opposing groupsin the East India Company. But Bolts attempted to start a newspaper.Bengal Gazette was also called Hicky’s Gazette because Hicky was the founder,editor printer and promoter, all rolled in one-of that paper. It was a weekly paper .Thepaper was clumsily printed .The reading matter was less and the advertisements weremore and there were comments on the personal affairs of individuals. When Hickystarted his newspaper he announced his motives :”I have no particular passion for theprinting of newspaper, I have no propensity, I was not bred to a slavish life of hardwork, yet I take pleasure in enslaving my body in order to purchase freedom for mymind and soul”.Hicky’s Gazette was published in English language. This was the firstregular newspaper in IndiaHicky’s first issue carried out news but not fresh and upto date like the newspaper oftoday. In those days of difficult transportation, for eign newspaper usually tookmonths to reach Indian shore; subsequent issue of the Bengal Gazette enlightened thereaders with comments on people’s domestic affairs, a species of service, which keptBABASAB PATIL 16
  17. 17. society gossiping. Hicky announced the policies of his paper and declared that thiswas a “weekly political and commercial paper open to all parties, put influence bynone”. This paper was primitive one from the point of view of contents, printing andpublication. But it has the significance of a historical newspaper with this firstnewspaper in India started the era of Indian Journalism, which has developed as theagency for the saving of democracy in the country today.The history of Journalism in the pre independent period in India can perhaps beperiodized as follows. The phase, 1780-1818, constitutes some kind of pre history, apreparatory phase.A GUIDE FOR NEWSPAPER PUBLISHERS:THE REGISTRAR OF NEWSPAPERSThe Registrar of Indian newspapers, among these official and professional agencies,regulates and records the status of newspapers. Electronic news, Web sites, magazinesand house publications, and a number of professional organizations (like EditorsGuild of India, Indian Language Newspapers Association, and All India NewspapersEditors Conference etc.) enrich the self-renewal process of the news enterprise.Educational and training programs are gaining importance as professionalization.THE OFFICE OF THE REGISTRARThe Office of the Registrar of Newspapers for India, popularly known as RNI cameinto being on July 1, 1956, on the recommendation of the First Press Commission inBABASAB PATIL 17
  18. 18. 1953 and by amending the Press and Registration of Books Act (PRB Act) 1867. Thefunctions of RNI involve both statutory and non-statutory functions.Statutory Functions The RNI compiles and maintains a register of newspaperscontaining particulars about all the newspapers published in the country; it issuescertificates of registration to the newspapers published under valid declaration. Itscrutinizes and analyzes annual statements sent by the publishers of newspapers everyyear under Section 19-D of the Press and Registration of Books Act containinginformation on circulation, ownership, etc.The RNI informs the District Magistrates about availability of titles to intendingpublishers for filing declaration and ensures that newspapers are published inaccordance with the provisions of the Press and Registration of Books Acts. It verifiesunder Section 19-F of the PRB Act of circulation claims, furnished by the publishersin their Annual Statements and Preparation and submission to the Government on orbefore September 30 each year, a report containing all available information andstatistics about the press in India with particular reference to the emerging trends incirculation and in the direction of common ownership units.Non-Statutory Functions Non-statutory functions of the RNI include the formulationof a Newsprint Allocation Policy—guidelines and the ability to issue EligibilityCertificates to the newspapers to enable them to import newsprint and to procureindigenous newsprint. The RNI assesses and certifies the essential needs andrequirements of newspaper establishments to import printing and composingmachinery and allied materials.BABASAB PATIL 18
  19. 19. From April 1998 to February 1999, RNI scrutinized 18,459 applications foravailability of titles, of which 7,738 titles were found available for verification, whilein the remaining applications, titles were not found available. During the same period,2,693 newspapers/periodicals were issued Certificates of Registration (2,145 freshCRs and 548 revised CRs) and circulation claims of 1536 newspapers/periodicalswere assessed. Registrar of Newspaper for India (RNI) In starling a newspaper (dailyor periodical) is required to contact the District Magistrate or sub-divisionalMagistrate in whose jurisdiction the place of the proposed newspaper is situated andfile a declaration before him in the prescribed form. In declaration the publisher is tomention the title, language, periodicity and such other particulars of proposednewspaper as are asked for. He is also required to give a list of alternative titles inorder of preference.The magistrate before authenticity the declaration has to make an enquiry from theregistrar of newspaper for India whether the title(s) proposed are not same similar tothat of any other publication published in same language throughout the country or inany other language in the same state. These titles proposed are checked againstcatalogue of existing title(s) maintained in registrar office. The magistrate in turn aftergetting information communicates to publisher about titles. After obtaining clearancefrom RNI District Magistrate authenticates declaration and sends an authenticatedcopy to office of registrar of newspapers for India. Declaration becomes void in casethe newspaper does not commence publication within 6- weeks of the authenticationand again a fresh declaration has to be filed.BABASAB PATIL 19
  20. 20. Each issue of newspaper is to have an imprint line containing the name of thepublisher, printer, owner editor and the place of printing and publication of the paper.The name of editor is necessary to be given separately.Supply of copies:-Every publisher has to send a copy of each issue of his paper within48 hours of its publication to the registrar of newspaper for India or other authorizedofficer at the places mentioned below depending on language in which the paper ispublished.REGISTRATION:As soon as paper has stated publication of publisher is required to send a copy of firstissue of publication to Registrar of newspaper for India at Press Villa Simila-1. Onreceiving first issue of paper and the copy of authenticates declaration from concerneddistrict Magistrate, the office of Registrar of newspaper for India takes the Paper onits records and allots a registration number to it. A certificate of registration isISSUED TO PUBLISHER.ANNUAL REPORT:Registrar of newspaper for India has to submit to Government each year a report onthe state of press in country on the basis of the annual statements received from himand information obtained otherwise. It is in turn of newspaper publishers thatinformation as complete as possible is made available to enable the Registrar to makethis report up-to – date and useful.BABASAB PATIL 20
  21. 21. CIRCULATION CHECK:The press Registrar or any gazette officer authorized by him shall have access to anypremises and to any information relating to the newspaper.For benefit of publishers circulation work has been decentralized. The following givesthe circulation officers in charge having their headquarters at:-North Zone New DelhiSouth Zone ChennaiWestern Zone MumbaiEastern Zone KolkattaThere are 18-principle languages in which the newspapers are printed which areMentioned in 8th constitution. Bombay samachar, Gujarathi daily published fromMumbai is oldest existing newspaper. Anand Bazaar Patrika: Bengali daily FromKolkatta is largest single edition newspaper of India is in second edition andHindustan Times is in third place.NEWSPRINT:BABASAB PATIL 21
  22. 22. Until 1994-95, newsprint allocation was regulated by the Newsprint Control Order(1962) and the Newsprint Import Policy announced by the government every year.Newspapers were issued Entitlement Certificates for importation and purchase fromthe scheduled indigenousNewsprint mills. However, Newsprint Policy is modified every year depending uponthe import policy of the government. Newsprint has been placed under Open GeneralLicense with effect from May 1, 1995, and all types of newsprint became importableby all persons without any restriction. Under the latest newsprint policy/guidelines forthe import of newsprint issued by the Ministry of Information and Broadcasting,authentication of certificate of registration is done by the Registrar of Newspapers forIndia for import of newsprint, on submission of a formal application and necessarydocumentary evidence.DE-BLOCKING OF TITLESFor the first time in the history of RNI, a massive work of de-blocking 200,000 titleswas undertaken. As per the decision, all such titles of newspapers were certified tillDecember 31, 1995, and those publications which had not registered with RNI havebeen de-blocked. The work of entering registered titles has been completed and theBABASAB PATIL 22
  23. 23. lists have been dispatched to state governments. Nearly 150,000 of unused titles havebecome available for allocation to other newspapers from January 1, 1999.PRINTING MACHINERYThe RNI is the sponsoring authority for the import of printing machinery and alliedmaterials at the confessional rate of custom duty available to the newspapers. DuringApril 1998-February 1999, applications of four newspaper establishments wererecommended for import of printing machinery and allied equipment.CENSORSHIPEven though India is committed to the freedom of the press, censorship is notunknown to the media. With increased privatization and entrepreneurialadvancements, colonial and bureaucratic censorship no longer exists. However, thenexus of criminal politics and unethical monopolies continue to threaten the freedomof press.Nehru famously said: "I would rather have a completely free press with all thedangers involved in the wrong use of that freedom than a suppressed or regulatedpress" (quoted by Kamath 272). After 1977 peoples interest and involvement inregional and national affairs increased dramatically. This development helpedpromote the dualism of Indias patriotic passions marked by linguistic chauvinism andnational unity.NEWS AGENCIESBABASAB PATIL 23
  24. 24. News agencies provide regularity and authenticity to news. K.C. Roy is credited withestablishing the first Indian news agency, which became The Associated Press ofIndia (API). However, it soon became a British-controlled agency unwilling to reportabout the national freedom movement. The Free Press of India News Agency cameinto existence under the management of S. Sadanand who had served Reuters. TheUnited Press of India, The Orient Press, The Globe News Agency, The NAFEN NewsAgency, The United News of India and a number of syndicates later came to serve thenews business.The Non-aligned News Agencies Pool (NANAP), formally constituted in 1976 for thepurpose of correcting imbalances in the global flow of information, is an arrangementfor exchange of news and information among the national news agencies of non-aligned countries, including Asia, Africa, Europe and Latin America. Its affairs aremanaged by a coordinating committee elected for a term of three years. India is atpresent a member of the coordinating committee. The cost of running the pool is metby the participating members.The Press Trust (PTI) continued to operate the India News Pool Desk (INDP) of theNANAP on behalf of the government of India. India continued to contributesubstantially to the daily news file of the Pool Network. The reception of news intothe Pool Desk during the year 1998-99 has been in the range of 20,000 words per day.INDPs own contribution to the Pool partners during the year has averaged 7,000words per day.The organization and structure of Indian news agencies has been undergoing acontroversial transformation for quite sometime. This represents a mutual mistrustBABASAB PATIL 24
  25. 25. between privately owned news agencies and governmental structures. Theirautonomy, believed to be crucial for objectivity and fairness, is based on their role ascooperatives and non-profit groups. News agencies in general arediscouraged from taking any governmental favors. There is nothing in the Indianconstitution, however, that can prevent government to nationalize its news agencies.There are four dominant news agencies in India: The Press Trust of India (PTI); theUnited News of India (UNI); the Hindustan Samachar (HS); and Samachar Bhatia(SB).ELECTRONIC NEWS MEDIAMost Indian newspapers, magazines, and media outlets are easily accessible throughthe Internet. Internet Public Library (IPL) is a concise Internet source for informationon Indian newspapers. The Web site lists about 120 online newspapers for India withaccess to each of those papers for reading.The official Web site for the Library of Congress in New Delhi is also accessible onthe Internet, where e-mail contact information is provided. This directory is publishedbiennially. The directory includes newspapers published in India, the name andBABASAB PATIL 25
  26. 26. language of the newspapers, circulation, frequency of publication, and names andaddresses for the publishers of each paper. Paper status is also included.Internet Public Librarys list of Indias contemporary newspapers exists to enableinstant access to existing information resources. Among them in 2002 were 62 Indiannewspapers that were available onlineEDUCATION & TRAININGThe first diploma in Journalism was offered at Aligarh Muslim University in 1938 bythe late Sir shah Muhammad Sulaiman, a Judge in India (Wolseley 224). Later on,after partition, universities in Punjab, Madras, Delhi, Calcutta, Mysore, Nagpur, andOsmania offered courses at undergraduate levels. Professional education in India islargely a need-based enterprise. Journalists and other mass communicators canperform without specialized training and skills, and can succeed without advanceddegrees.THE LEADING DAILY NEWSPAPERS OF INDIANewspaper LanguageAj(10) HindiAnand bazaar patrika BengaliBartaman BengaliDaily Thanthi(12) TamilDainik Bhaskar(9) HindiDainik Jagran(8) HindiDinamalar(8) TamilEenadu(10) TeluguGujarat Samachar(5) GujarathiHindustan Times(2) EnglishIndian Express(8) EnglishLokSatta(3) MarathiMalayala Manorama(8) MalayalamBABASAB PATIL 26
  27. 27. Mathru Bhumi(6) MalayalamNav Bharat(7) HindiNavabharat Times HindiPunjabi Kesari(3) HindiSakal(4) MarathiSandesh(5) GujarathiThe Economic EnglishThe Hindu(8) EnglishThe New Indian Times EnglishThe Times of India EnglishWORLD’S LARGEST DAILY NEWSPAPER:Newspaper NationAsahi Shimbun JapanBild AustriaBild Zeitung GermanyChunichi Shimbun JapanGongren Ribao ChinaManichi Shumban JapanNikhan Keizai JapanPeople’s Daily ChinaReference News ChinaSikuan Ribao ChinaThe Mirror/Daily Record BritainThe Sun BritainYomiuri Shimbun JapanSource: World press TrendsBABASAB PATIL 27
  28. 28. ORGANISATION PROFILE :Vijay Karnataka is one of the most known and fast moving newspapers in Kannada.The effective management made this organization into a big and successfulorganization. The audit bureau of circulation (ABC) has given the number onecirculation of India for Vijay Karnataka It was the dream of north Karnataka to have aKannada daily newspaper taking care of events of the state in general and northKarnataka in particular. The dream became when Vijayanand printers and publisherswas established to bring out the most wanted Kannada Daily newspaper “VijayKarnataka” an enterprise and a venture by the renowned Vijayanand road lineslimited.Vijay Karnataka is perhaps the first newspaper in the country and in the newspaperIndustry to call itself a multi edition with 9 editions newspaper in a short span of lessthan 5 years. The editions are present region wise by almost combining 2 districts ofKarnataka state. OBJECTIVES OF THE ORGANIZATION: • To expand their market into other states. • To modernize the organization by using the hi-tech machines in the production process • To increase the productivity • To produce newspaper into different languages.BABASAB PATIL 28
  29. 29. • To know the customer attitude towards print advertisement. • To know the services the customers expect from the vijay Karnataka news paper. • To know the factors in guiding selection of newspapers for release of ad’s. The 9 Vijay Karnataka publishing centers are • Bangalore • Gulbarga • Mangalore • Gangavati • Mysore • Chitradurga • Hubli-Dharwad • Shimoga • Bagalkot DETAILS OF THE COMPANY: Name of the company : Vijayanand printers and publishers Bagalkot Address of company : Vijayanand printers and publishers No SPL 9 KSSIDC industrial Estate Bagalkot -587101 Phone-434101, 434105 Fax: 434106Year of establishment at Bagalkot : 27 November 2001BABASAB PATIL 29
  30. 30. Type of unit : ProprietorshipMain raw material : PaperPrinting capacity of machine : 20000/hourNumber of circulations : 30000-vijay Karnataka 2800 -Vijay times Exclusive Managing Editor : Vishweshwar Bhat Registration office :Vijayanand Printers & Publishers Giriraj annexe Circuit house road Hubli-580029.BRIEF HISTORY AND DEVELOPMENT OF VRL GROUP:The credit for the phenomenal growth of VRL goes to the VISION, ZEAL andEFFORT of founder and Chairman Vijay Sankeshwar. From a single truck in 1976,VRL has grown into a conglomerate having diversified into Vocational Education,Newspaper, Travel and Courier segments.VRL today embodies “Symbol of Service” with a fleet of 2,000 vehicles includingstate-of-the-art buses. The credit to a large extent goes to VRL for introducingcomfortable buses at affordable rates for the common man. The Group has a widenetwork of branches spread over the entire nation. The simultaneous launch of VijayTimes editions from nine centers in December 2002 was a hallmark for the Group.The launch of a second Kannada daily by the Group broke new ground in the annalsof Indian journalism. VRL in short epitomizes a success story evolved over years ofBABASAB PATIL 30
  31. 31. commitment and dedication. Vijay Sankeshwar is ably supported by his dynamic sonSri Anand Sankeshwar as Managing Director and a team of dedicated staff headed byChief Technical Officer Sri L Ramanand Bhat, Chief Executive Officer Sri K NUmesh and Director R P Raichur.The Managing Director Shri V.B.Sankeshwar started as an individual transporter inJanauary 1976 without any background and experience, initially for first 2 years hesuffered heavy losses. Then by the end of 1977 he started a local transport betweenHubli and Gadag .Due to personal management and effective service, business pickedup and purchased one old lorry in 1978.During his tenure, he observed activities of other well-known transporters and startedfirst parcel service from Bangalore to Hubli,Gadag and Belgaum with to lorries,gradually the business picked up. Due to effective management and good co-operationfrom the staff, the turnover and the business increased. The total turnover and thebusiness increased. The total turnover for different years as followsYear Turnover(in lakhs)1980 Rs.13.431985 Rs.38.3811990 Rs.462.341995 Rs.2284.921999 Rs.6580.71BABASAB PATIL 31
  32. 32. As can be seen from the turn over, there is a steady increase in the growth of the turnover of the company, in a span of 25 years their turn over has increased,50 foldswhich is a great achievement of an entrepreneur. The Managing Director who is alsothe member of parliament Shri V.B. Sankeshwar, who has been entrusted with the daytoday management.He is also awarded with :- • Sarige Ratna Award in 1978 • Udyoga Ratna Award in 1994VIJAYANAND PRINTERS AND PUBLISHERSThe VRL group has diversified into the newspaper industry during october1999Under the banner of Vijayanand printers and publishers.OBJECTIVES: • To serve Kannadigas and Karnataka in particular and the country in general • To provide unbiased news well in time. • To provide sumptuous reading material for the readers to update their knowledge and entertain them.BABASAB PATIL 32
  33. 33. CORE VALUES: They strive for excellence in everything they think, say and do. Thevalues that guide their thought and action are: • Innovation and Continuous learning: They provide an environment of innovation and learning that fosters, in each one of them, a desire to excel and willingness to experiment. • Truth and integrity: Their business practices are guided by highest ethical standards of truth, integrity and transparency. • Respect for the individuals: They bring out the best in individuals by nurturing team spirit, individual development and self esteem spirit. • Quality services: To provide quality service and product to the public.COMPANY’S VISION AND MISSIONVISION:To be the leading newspaper admired globally for its innovation and quality.MISSION:To be always the #1 newspaper that it is present and serve the Public.BABASAB PATIL 33
  34. 34. ORGANISATION CHART:BABASAB PATIL 34
  35. 35. BUREAU CHIEFBABASAB PATIL 35
  36. 36. SWOT ANALYSIS :-STRENGTHS:  More local news coverage.  More editions{printing and publishing ) in a short period.  The first paper which is introduced at lower price that is for Rs.1.50ps  Vijay Karnataka is being named as the number one news paper by the Audit Bureau of circulation. WEAKNESS:  New to the field. OPPORTUNITIES:  There is a scope for expansion of the business.  As it focuses on local news , here are more chances to make editions in uncovered areas.THREATS:  The existing competition may hamper the progress of the unit.BABASAB PATIL 36
  37. 37. OVERVIEW OF THE DIFFERENT DEPARTMENTS OF VPPBAGALKOT:There are four departments of Vijay Karnataka in Bagalkot, they are; 1. Editing department. 2. Circulation department. 3. Production department. 4. Advertisement department.  EDITING DEPARTMENT:The news comes to editing department through various sources. Vijay Karnataka hasappointed stringers for each Taluka and has appointed the agent at the village level.These agents and stringers send the news through: 1. Courier 2. Modem or internet. 3. Fax. The news is also received through reporters.Sometimes news is also collected through direct customer. After this the abovecollected rough information is edited and converted in the precise attractive manner tothe readers. The information is then typed and the pagecians make the pages usingDTP technology and send these pages to production department. The front page, lastpage(sports page),editorial page and special pages are received through e-mail fromthe Bangalore editorial department. The resident editor gives final approval to print.BABASAB PATIL 37
  38. 38.  CIRCULATION DEPARTMENTIt is the most important department, which takes care of all the activities ofcirculation. There are 4 members in the circulation department, out of them 2members maintains all the accounts of each and every agent. The other 2 memberscontrols the circulation workThe total number of agents is 280. This number is increasing very rapidly. At the timeof appointing the agent deposit of Rs.100/-is taken/copy. If any of the agent does notfollow the terms and condition those agents will be rejected. If any agent wants toincrease or decrease their number of copies, the agent should inform in the writtenform only.  FUNCTIONS: 1. Receiving the printed papers from the production department. 2. Packing and refilling the order. 3. Dispatching as per requirements. 4. Suggestions from agents in distribution channel. 5. Appointing new agents 6. Receiving bills from the agents monthly through DD/CashBABASAB PATIL 38
  39. 39. RESPONSIBILITIES: • Increase sales volume of paper • Generates security deposits • Designing the routes • Maintenance of records relating to circulation.Within just 120 days of its launching “Vijay Karnataka” has been able to achievetremendous growth in terms of circulation. The present edition wise number of editionwise number of circulation is –Total number of circulations of leading papers in Bagalkot district: Vijay Karnataka Samyukta Karnataka Prajavani 30,000 15,000 15,000Chart 15,000 Prajavani Samyukta 15,000 Series2 Karnataka Series1 Vijay 30,000 Karnataka 0 10000 20000 30000 40000BABASAB PATIL 39
  40. 40.  PRODUCTION DEPARTMENTProduction department is one where the actual printing takes place. The raw materialsused in production department are – • Paper • Ink • PlatesPapers: The raw paper for the production of the news papers are purchased from“Mysore paper mills Bhadravati” two sizes of papers are purchased. 1.70cm paper 2.35cm paper The 70cms papers are used for all the pages except central single page. The 35cms paper is used for central single page. There are two qualities of paper in 70 cms: • 49 GSM –The paper is of top quality, this paper is used for first & last pages only. • 45 GSM –This paper is of lesser quality. This is used for all the pages, except first and last page.BABASAB PATIL 40
  41. 41. INK:To print on the paper ink is transported from Hubli press, which is purchase from“Hindustan Inks”Kolhapur.There are four types of inks used in printing they are- • Cyan • Vallenta • Yellow • BlackThe news items are rearranged by the paste up artists as per guidance of the editor,editor rearranges the news items. The plate makers make the final plates for printingby using advanced technology machines and these are sent to printing. The news onthe plates are printed on the blankets which are inside the machine. Lastly the news onblankets are printed on the paper. The plates are purchased from “Technology.Company” Madras These are 25-35 plates are required /day.BABASAB PATIL 41
  42. 42. MANPOWER:The man power of the production department is 34out of 34 members 18 areconcerned for the printing department and remaining 16 members are for packing. Production incharge - 1 Printers - 2 Assistant printer - 1 Paste up Department - 4 Electrician - 1 Helpers - 9 Packing - 16 Total - 34The persons in the printing department are almost all skilled persons except fewhelpers. These persons are at least ITI graduates and are having experience. Thepacking persons are inexperienced or unskilled persons. The capacity of the machineis 20000 copies/hour and the machines are purchased from Kolhapur. The actualprinting starts at 11PM and completes at 2AM. But the supplements like Cini Vijayaand Saptahika Vijaya area printed at 6PMBABASAB PATIL 42
  43. 43. 4.ADVERTISING DEPARTMENT: Advertisement Department Chart Advertisement Manager Scheduling Clerk Ad. Executives Billing ClerkFUNCTIONS: 1. Sell the space of the newspaper to advertisers and advertising agencies. 2. Inform the editions about space needed for the advertise. 3. Collection of the payment from the advertisers and concerned parties. 4. Sending bill to concerned parties.TYPES OF ADVERTISEMENT: 1. Classed advertisements 2. Commercial advertisements 3. Corporate advertisements 4. Display advertisement 5. Family advertisement 6. Financial advertisement 7. Local advertisement 8. Penal advertisementBABASAB PATIL 43
  44. 44. SALES PROMOTIONS: 1. Advertisement department sells the space of newspaper to advertisers and 2. Advertisement agencies. 3. Informing editions about the space needed for advertisement . 4. Collection of payment from Advertisement and concerned parties sending bills to concerned parties 5. Every day special pages/supplement with regular features.SUPPLEMENTS :Vijay Karnataka is providing supplements three days for a week. They are as Follows: Supplements:- Wednesday - Agriculture (Krishi Vijay) - Business/Commerce (Vanijya Vijay) Friday - Cinema/entertainment (Cini vijay) - Sports (Kreeda vijay) - Youth (yuva vijay ) - Religion, spiritual (Dharma vijay) - Arts, culture (Kala vijay) - Health(Arogya vijay) Sunday - Women (Mahila vijay) - Children (Putani vijay) - Sunday special (Saptahika vijay)BABASAB PATIL 44
  45. 45. 1st Page : Consists of national and international news, which are of most importance along with local news.2nd and 3rd Page: Consists of local news i.e news from district and state level.4th Page: Consists of articles and literature work. It is also used for educational purpose.5th Page: Consists of regional important news.6th Page: It is used for editorial purpose that is letter to editors answers to them etc.7th Page: Consists of national news, political development of the country etc.8th It usually consists of continued news and the news collected in later time of printing9th page: It is used for regional news other than regional district i.e news from surrounding district10th page: Here it is used for publishing news regarding capital city Bangalore.11th page: It is used for commercial matter like market price for different commodities, share market information etc.12th page: It is used for sports purpose; both National and International events and also local are covered in this section.Vijay Karnataka is serving the society namely in giving local news, state, national,international, science and technology issue. Commerce, trade and general issue.The attractive feature of Vijay Karnataka is to give much importance to give muchImportance to international, national and also regional events and making it to reach acommon man at every and comer of the state. The price envyingly is as low asRs.2.00(with Sunday edition @ Rs.3.00 as compared to the higher prices of otherBABASAB PATIL 45
  46. 46. Kannada newspapers. :- Thus we can say Vijay Karnataka is economical paper to middle and low class people .Politics – :- National , International, State level happenings, along with news of local importance.Commerce – :- Finance – Business – Stock exchange, share price charts, market rates of various commodities viewpoints on emerging trends and scenario of business, finance and commerce.Culture, Fine – :- Reasonable coverage of latest and contemporary aspectsArts And Cinema in the fields of culture, arts, music and cinema.Sports – :- Elaborate information of sports events of national,international, and domestic levelsBABASAB PATIL 46
  47. 47. RESULTS AND DISCUSSIONS WITH GRAPHS AND CHARTS3. Why do you read Vijay Karnataka news paper (Rank 1 for the most importantreason and so on)1) News Coverage: Rank 1 Rank 2 Rank 3 Rank 4 60 25 10 5 60% 25% 10% 5% 60 60 50 No of Respondents 40 30 25 20 10 10 5 0 Rank 1 Rank 2 Rank 3 Rank 42) Local News : 1 2 3 4 33 28 19 20 33% 28% 19% 20% 35 33 30 28 No of Respondents 25 19 20 20 15 10 5 0 1 2 3 4BABASAB PATIL 47
  48. 48. 3) Price 1 2 3 4 40 33 19 8 40% 33% 19% 8% 40 40 35 33 30 No of Respondents 25 19 20 15 10 8 5 0 1 2 3 44) Advertisement: 1 2 3 4 28 38 14 20 28% 38% 14% 20% 40 38 35 28 No of Respondents 30 25 20 20 14 15 10 5 0 1 2 3 4BABASAB PATIL 48
  49. 49. 4) Which part of your news paper you like the most Political news 36 36% Local news 24 24% Ads 22 22% Sports news 8 8% Articles 7 7% Others 3 3% 40 36 35 30 No. of Respondents 25 24 22 20 15 10 8 7 5 3 0 Political Local Ads Sports Articles Others new s new s new s5) Which do you choose “Vijay Karnataka as a media for advertisement”. More Circulation 68 68% Reasonable Price 32 32% 68 70 No. of Respondents 60 50 40 32 30 20 10 0 More Circulation Reasonable Price6) Which supplement of the Vijay Karnataka paper you like most.BABASAB PATIL 49
  50. 50. Krishi vijaya 6 6%Mahila Vijaya 20 20%Saptahika Vijaya 46 46%Udyog Vijaya 28 28% 50 46 45 40 No. of Respondents 35 30 28 25 20 20 15 10 6 5 0 Krishi vijaya Mahila Vijaya Saptahika Udyog Vijaya Vijaya7 ) Mahila Vijaya is popular becauseIt provides Beauty tips 33 33%It provides Health tips 46 46%It provides Kitchen tips 21 21% 50 46 45 40 No. of Respondents 35 33 30 25 21 20 15 10 5 0 It provides It provides It provides Beauty tips Health tips Kitchen tips8 ) How do you rate Vijay Karnataka servicesBABASAB PATIL 50
  51. 51. Extremely Good 55 55% Very Good 33 33% Neither Good / Bad 8 8% Very Bad 4 4% Extremely Bad 0 0% 60 55 No. of Respondents 50 40 33 30 20 10 8 4 0 0 Extremely Very Good Neither Very Bad Extremely Good Good / Bad Bad9) Express your level of satisfaction about the news provided by the Vijay Karnataka Satisfied 52 52% Most Satisfied 25 25% NES / US 14 14% MUS 9 9% US 0 0% 60 No. of Respondents 52 50 40 30 25 20 14 10 9 0 0 Satisf ied Most NES / US MUS US Satisf iedBABASAB PATIL 51
  52. 52. MASTER SHEET CODE SHEET OF A CUSTOMER S No. Q3 (a) Q3 (b) Q3 (c) Q3 (d) Q4 Q5 Q6 Q7 Q8 Q9 1 1 1 2 1 6 1 2 1 2 2 2 1 2 3 4 5 1 3 3 3 2 3 2 1 2 1 4 1 3 1 2 4 2 2 3 4 3 1 2 3 3 1 5 1 1 3 1 3 1 3 1 1 1 6 2 2 2 4 3 1 3 1 1 1 7 1 1 3 1 2 1 2 1 4 1 8 2 1 3 4 2 1 3 1 1 2 9 1 1 3 1 2 1 3 1 3 2 10 1 1 2 4 5 2 3 3 1 1 11 2 1 3 1 6 1 4 1 1 1 12 1 1 3 4 5 1 2 1 1 1 13 1 1 2 1 3 1 3 1 4 1 14 3 1 3 4 3 1 4 3 1 1 15 1 1 3 1 3 1 4 3 3 1 16 2 2 3 4 3 2 3 1 1 1 17 3 2 2 1 3 1 4 1 2 1 18 1 1 3 4 1 1 4 1 1 1 19 2 1 3 1 1 1 4 3 4 1 20 3 1 4 4 1 1 2 3 1 1 21 1 2 4 4 1 1 3 1 1 1 22 3 1 4 4 1 1 4 3 2 1 23 1 2 4 4 6 1 4 1 1 1 24 1 1 4 4 1 1 4 3 1 1 25 1 2 4 4 1 1 2 1 1 1 26 1 1 1 1 3 1 1 1 2 4 27 1 3 2 2 3 2 1 2 3 1 28 2 1 1 2 3 1 1 1 1 3 29 1 1 2 2 5 1 2 2 1 1 30 2 2 2 1 2 1 1 1 1 3 31 2 1 1 2 3 1 2 2 3 1 32 1 3 2 2 4 2 2 1 1 3 33 3 1 1 2 3 1 2 2 2 1 34 1 3 2 2 2 1 3 1 1 1 35 1 1 1 1 2 1 3 2 2 1 36 2 2 1 2 2 1 3 2 1 4 37 1 1 1 2 3 2 1 2 2 3BABASAB PATIL 52
  53. 53. 38 3 1 2 2 2 1 2 1 1 1 39 1 1 1 1 3 1 3 2 1 3 40 2 2 1 3 2 2 2 1 1 1 41 1 3 1 3 2 2 3 1 4 3 42 3 1 1 1 1 2 3 1 1 1 43 1 1 2 3 5 2 1 2 2 3 44 1 1 1 2 1 2 3 2 1 1 45 1 3 2 1 3 2 2 1 2 3 46 1 1 2 2 3 1 3 2 1 1 47 1 3 2 1 2 1 2 1 1 1 48 3 1 2 3 2 1 3 2 3 3 49 1 3 3 1 3 1 3 2 1 1 50 3 3 3 3 3 1 3 1 2 3 51 1 3 3 1 3 1 3 3 1 3 52 1 1 1 1 2 2 2 1 2 2 53 1 3 1 2 4 2 3 2 2 4 54 1 2 1 2 2 2 3 2 2 2 55 2 3 1 2 3 2 3 1 2 3 56 1 2 1 2 2 2 3 2 2 2 57 1 3 2 2 1 2 3 2 2 2 58 3 2 2 2 4 2 3 2 3 2 59 1 3 2 3 2 2 4 1 1 1 60 2 3 1 3 1 1 4 1 2 4 61 2 1 1 1 5 1 2 1 2 1 62 1 3 1 3 2 1 4 2 1 3 63 1 2 1 3 1 1 2 2 1 2 64 2 4 1 3 1 1 4 2 3 1 65 1 4 1 1 3 1 3 2 2 2 66 2 2 1 2 2 2 4 2 2 1 67 1 4 1 2 2 2 2 2 2 1 68 1 2 2 2 1 2 3 2 2 4 69 1 4 2 1 2 2 3 2 1 2 70 1 2 2 2 1 1 4 2 1 3 71 2 3 2 2 2 1 4 2 1 1 72 1 2 2 1 2 1 2 2 1 2 73 2 4 3 2 1 2 3 2 1 1 74 1 4 3 2 4 1 3 2 1 1 75 4 4 3 1 2 2 4 2 1 2 76 1 4 4 2 2 1 4 2 1 1 77 1 4 4 1 1 2 2 2 1 2 78 1 2 1 1 4 2 3 2 2 4 79 1 4 2 2 1 1 3 2 2 2BABASAB PATIL 53
  54. 54. 80 1 2 1 2 4 2 4 2 2 2 81 1 3 2 2 1 1 3 3 2 2 82 2 2 1 2 1 2 3 3 2 2 83 2 4 1 2 4 2 4 3 1 4 84 1 3 1 3 1 1 4 3 1 2 85 1 2 1 3 1 2 3 3 1 2 86 1 4 1 3 1 2 4 3 2 2 87 1 2 1 3 5 1 3 3 1 2 88 2 4 1 1 1 1 4 3 2 4 89 1 2 1 4 1 1 4 2 1 2 90 1 4 1 4 1 1 3 2 1 1 91 2 3 2 2 1 1 4 2 2 1 92 1 4 1 2 1 1 4 2 1 1 93 1 2 1 2 1 1 3 2 1 4 94 2 4 2 2 1 1 3 2 2 1 95 2 4 1 2 1 1 4 2 1 1 96 1 4 1 2 1 1 3 2 1 1 97 4 2 2 2 1 1 3 2 1 1 98 4 4 2 4 1 1 4 3 2 1 99 4 4 2 4 1 1 3 3 1 1 100 4 2 2 4 1 1 3 3 2 1BABASAB PATIL 54
  55. 55. FINDINGS1. 60% of the respondents read Vijay Karnataka because of its coverage.2. 36% of the respondents prefer political news in Vijay Karnataka.3. 68% of the respondents prefer Vijaya Karnataka for advertisement because of its circulation.4. 46% of the respondents prefer Saptahika Vijaya supplement of Vijay Karnataka.5. 46% of the respondents read Mahila Vijaya because it provides health tips.6. 55% of respondents opinion is that Vijay Karnataka paper is extremely good.7. 52% of the respondents are satisfied and 25% of the respondents are mostly satisfied. 14% of the respondents are neither satisfied or unsatisfied and 9% of the respondents are mostly unsatisfied. SUGGESTIONS  It has to provide more job applications.  It has to provide discovery oriented news along with regular supplements at reasonable price.BABASAB PATIL 55
  56. 56. QUESTIONNAIREDear Sir/madaName : ________________________________________________Address : ________________________________________________Mobile No. : _____________________Phone No. : _____________________1. Annual Income Below 50,000 From 50,000 to 1,00,000 1,00,000-2,00,000 Above 2,00,0002. How many of your family members read newspaper ______________3. Why do you read Vijay Karnataka newspaper (Rank 1 for the most important reason and 2 for the next and so on, News Coverage Price Local News Advertisement4. Which part of your newspaper you like the most Political news Sports news Local news Articles Ads OthersBABASAB PATIL 56
  57. 57. 5. Why do you choose Vijay Karnataka as a media for advertisement. More circulations Reasonable price6. Which supplement of the Vijay Karnataka paper you like most Krishi Vijaya Mahila Vijaya Saptahika Vijaya Udyog Vijaya7. For which of the following reasons is Mahila Vijaya popular It provides Beauty tips It provides Health tips It provides Kitchen tips8. Overall, How do you rate Vijay Karnataka services Extremely Good Very Good Neither Good Nor Bad Very Bad Extremely Bad9. Express your level of satisfaction about the news provided the Vijay karnataka. Satisfied Mostly Mostly satisfied Neither satisfied / Unsatisfied10. Any other opinion about Vijay Karnataka newspaper.BABASAB PATIL 57
  58. 58. ________________________________________________________ ________________________________________________________ Thank you for your kind co-operation. SignatureBABASAB PATIL 58
  59. 59. BIBILOGRAPHY 1. websites : www.polynter .com 2. Journals 3. company magazinesBABASAB PATIL 59

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