BNI Horizon Chapter member Mike Hannay's 10 minute presentation abut his business, Force 4 Computing, delivered 29/05/2014.

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MikeMike
HannayHannay
DirectorDirector

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Force 4 ServicesForce 4 Services
 Website Advice, Planning & ConsultationWebsite Advice, Planning & Consultation
 Domain Reg, Hosting & Email ServicesDomain Reg, Hosting & Email Services
 Website Design, Creation & MaintenanceWebsite Design, Creation & Maintenance
 Mobile Website CreationMobile Website Creation
 eNewsletter Creation & ManagementeNewsletter Creation & Management
 Search Engine OptimisationSearch Engine Optimisation

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Mobile / Smartphone TrendsMobile / Smartphone Trends
 The number ofThe number of Smartphone ownersSmartphone owners has reachedhas reached
72% in the UK72% in the UK, growing by 14 per cent in the last, growing by 14 per cent in the last
10 months.10 months. **Mobile Marketing Magazine
 Local Information Seekers:Local Information Seekers: 95%95% of Smartphoneof Smartphone
users have looked forusers have looked for local informationlocal information, 88% of, 88% of
these users take action within a day, indicatingthese users take action within a day, indicating
these are immediate information needs, 77%these are immediate information needs, 77%
havehave contactedcontacted a business, witha business, with 61% calling61% calling andand
59% visiting59% visiting the local business.the local business. * Google Smartphone Study

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Mobile / Smartphone TrendsMobile / Smartphone Trends
 Over a third of all trafficOver a third of all traffic is now on a handheldis now on a handheld
mobile or tablet device.mobile or tablet device.
* www.intelligentpositioning.com
 76%76% of the UK's highest spendingof the UK's highest spending retail advertisersretail advertisers
now have a mobile site.now have a mobile site.
* Google March 2014
““In the UK, people are increasingly using their Smartphones forIn the UK, people are increasingly using their Smartphones for
researching products, locating stores and making purchases.researching products, locating stores and making purchases.
That’s why it is now essential for businesses to ensure theirThat’s why it is now essential for businesses to ensure their
sites are mobile-ready.”sites are mobile-ready.”
Ian Carrington, Director of Performance Solutions & Innovation at GoogleIan Carrington, Director of Performance Solutions & Innovation at Google

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Mobile / Smartphone TrendsMobile / Smartphone Trends

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A full desktop version

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The Smartphone Experience!

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Mobile Site Benefits
Visitors looking for LocalVisitors looking for Local
Websites are looking for keyWebsites are looking for key
information such as:information such as:
-Services OfferedServices Offered
-Business HoursBusiness Hours
-Your LocationYour Location (with “nearest location”
functionality)
-Contact DetailsContact Details
Simplify their experience andSimplify their experience and
offer them:offer them:
-Single ‘Click to Call’ buttonsSingle ‘Click to Call’ buttons
-Single Click Mobile MapsSingle Click Mobile Maps
Don’t loose prospective customers – they don’t
want to pinch and slide the screen to view your
content. Let us create a simplified, user
friendly site which works for all Smartphone
users.

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Example StatisticsExample Statistics
For a Mobile SiteFor a Mobile Site

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eNewsletter ServiceeNewsletter Service
 Create Initial DesignCreate Initial Design
 Receive Content, PersonaliseReceive Content, Personalise
& Create Initial Version& Create Initial Version
 Test (Spam & Email Clients)Test (Spam & Email Clients)
 Draft to client for sign-offDraft to client for sign-off
 Send out campaignSend out campaign
 Monitor ResultsMonitor Results
 Send Performance ReportSend Performance Report

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One Source of Emails: Website Forms

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Email Newsletter Links

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Email Mailing Statistics

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Email Opening Statistics

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Email Bounce Statistics

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Email Unsubscribes

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Check for and avoid spam (complaints / server blocking)
Subject Lines (Relevant, Intriguing, Succinct)
Message
• Professional, Credible, Reinforce Brand, Useful / Valuable
Permission Based Email
• Recipients know about / want / expect the email
Unsubscribe link
Monitor Performance Statistics and build on success
Tips for Email SuccessTips for Email Success

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Mike HannayMike Hannay
DirectorDirector
01934 830679
www.force4computing.co.uk
Web Design…
Hosting…
SEO…
eNewsletters…
& Email Services