1. SLIDE 1
Making bags unnecessary
Organization: BFree LLC
Contact:
Payne Kilbourn, CEO
pkilbourn@msn.com
540-775-9470 (Office) 703-966-5686 (Cell)
www.bfreecart.com
Company Mission:
Volume sales of an innovative shopping cart system that
eliminates the need for shopping bags.

2. SLIDE 2
Making bags unnecessary
Problem: How to eliminate the need for shopping bags.
Target: Offer consumers a personal shopping cart that
provides a convenient, easy-to-use way of getting goods
home without needing a single plastic bag.

3. SLIDE 3 Making bags unnecessary
Problem Solution (Example of a shopper that drives to the store):
After parking at the store, the shopper retrieves her Shopster from the trunk, unfolds the
“Transporter” and sets “Carry-Bins” in the upper frame and on the base, and wheels it into the
store. While shopping, items are put in the Carry-Bins; bulk items on the base. At checkout, the
Carry-Bins are unloaded as they would be when using a typical shopping cart. But after each item is
scanned, it is put into the Carry-Bins – not put into bags. The Carry-Bins are set back on the
Transporter and wheeled out to the car. Carry-bins are set in the trunk, then the Transporter is
folded flat and tucked into the trunk.
Value Proposition:
Besides eliminating the use of bags (of any kind), the BFree Shopster makes getting purchases
home easier (either by car or on foot), keeps items from being damaged, keeps refrigerated and
frozen items cold (one Carry-Bin is insulated), and allows shoppers to organize items for easier
shelving at home. It is hygienic and can be customized. It can serve other uses at home, like
storing recyclables or working in the garden. It has advantages for store managers: fewer in-store
carts, fewer carts to retrieve, happier customers.

4. SLIDE 4 Making bags unnecessary
BFree LLC.
The company is a new Limited Liability Company registered in July 2012.
It is being financed by the owner until initial production versions of the
carts are built.
The company will begin seeking customers as soon as initial production
versions of the Shopster are available for demonstration.

5. SLIDE 5 Making bags unnecessary
Technology:
Please Note. Pre-production prototypes built to test alternatives are
shown to illustrate the concept. The cart design has been advanced to
simplify folding / unfolding, and to lower manufacturing and assembling
costs. Suppliers for wheels and casters, baskets and insulating covers for
baskets have been selected.
The planned product line includes three sizes of folding cart, plus the baskets and insulated
container. The standard Shopster with two upper baskets, the smaller Shopster Express, and the
Super Shopster with four upper baskets.
Please see this concept video, courtesy of YouTube:
http://www.youtube.com/watch?v=XCdC9E4l7Cw
Shopster Express Super Shopster Convertible for 2 or 4 basket use.
Folded footprint: 38” by 22” Folded footprint: 30” by 25”

6. SLIDE 6 Making bags unnecessary
Marketing.
With initial production, we intend to launch an aggressive marketing campaign.
- Direct to consumers via e-marketing and advertising in metropolitan markets.
- Direct to major grocery chains via store-branded carts for resale in stores.
- 10,000 major chain stores (e.g. Kroger, Supervalu)
- 2,000 specialty chains (e.g., Whole Foods, Trader Joes)
The target will be singles and couples who shop often, either by
car or on foot (the Shopster is especially attractive for urban and
high-rise shoppers).

7. SLIDE 7 Making bags unnecessary
Competitors.
There is no comparable cart on the U.S. Market. The company intends to
offer a superior product and to be poised to quickly ramp-up production to
assure a “first-to-market” position to deter copy-cats.
The Shopster offers unique advantages that will make it appealing, including
eliminating the need for shopping bags, keeping goods from being damaged,
keeping cold goods from thawing, and making it easier to get items back home and
to put them away.
Indirect Competition:
The Shopster is unlike two-wheeled collapsible shopping baskets on the market. It has more
capacity, keeps goods from being piled up, is as easy to push, and just as easy to pull when
folded and empty.

8. SLIDE 8 Making bags unnecessary
The Team.
CEO: Payne Kilbourn
-Proven leadership and management
- US Navy Captain and submarine commander.
- Managed US Navy budgets and programs.
- CEO, startup Unmanned Ocean Vehicles, Inc. (2004-2011)
- Financial Advisor: Scott Jenkins (SM Jenkins and Co, Philadelphia)
- Production Advisor: SCORE mentor
I have the network and experience to expand and manage a growing team when sales
take off.

9. SLIDE 9 Financials.
Making bags unnecessary
The company projects negative cash flow through the first year, and to
achieve positive cash flow by the first six months of the following year.
Projections are based on the following per-unit costs and sales:
COG* G&A WHLS Price Retail Price
Shopster $85 $10 $140 $199
Express $75 $10 $120 $169
Sales projections are 1000 units per month beginning June 2013, then:
Year Two Year Three Year Four
Sales 18,000 36,000 72,000
Revenue $2,790,000 $5,580,000 $11,160,000
Expenses $1,620,000 $3,000,000 $6,000,000 * COG for initial low
production rate; expect
reducing by half with
volume production
Note: The two largest grocery chains in the U.S. (Supervalu and Kroger) each have
about 2400 stores. If each store in these two chains sold one BFree Cart a week, it
would mean annual sales of around 240,000 carts. There are over 12,000 grocery
stores in the U.S., plus about 6500 Wal-Mart, Target and Costco stores.
The above financials are a summary. A detailed written business plan with monthly
cash flow projections and detailed breakdown of G&A, etc., is available.

10. SLIDE 10 Making bags unnecessary
Sustainability.
The BFree cart will be built out of recycled metals and
plastic to the maximum practicable extent.
I intend to build sustainability into the company and the product by
actively soliciting customer feedback, by staying attuned to advances in
manufacturing and recycling, and by insisting on American-made processes
backed by sound environmental controls.
Seven plastic shopping bags are needed to hold all items in a standard shopping
basket. Assuming a customer uses the Shopster once a week and fills its three
Carry Bins, this will eliminate about 20 plastic bags a week, and 1000 per year.; 1000
Shopster users would eliminate one million bags a year.

11. SLIDE 11 Making bags unnecessary
Current Status: Accelerating.
Accomplishments to date:
• Built a dozen prototypes to refine the design.
• Focus-group feedback to improve designs.
• Initial “Alpha” design complete and converted to CAD files and drawings.
• After trials, refined to a “Beta” design that is simpler to use and cheaper to
manufacture and assemble.
• Requesting manufacturer quotes beginning 4 March 2013.
Use of competition funds: $16,000 to manufacture and assemble ten
Shopsters , including tooling for later volume production runs; $18,000 for
marketing and marketing consulting services, $10,000 for advertising, $6000
for travel and administrative expenses.