How Buyers Behave - Understanding Consumer Psychology

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BBAdvisor

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Part A
• PART A (COMPULSORY): 30 Multiple Choice
(30 marks)

• This section will include Ch 1-12

Part B
• PART B (COMPULSORY): Three questions
based on a news article.

• The questions may have sub sections. This will
be clearly indicated. ( 30 marks)

Part B topics
• Q1 Decision Making covering ch 2-5

• Q2 Internal Influences Ch 8 -11

• Q3 External Influences |Chapter 12 and ch 16

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