APIs: From Back Office to                BoardroomChris Lippi              Carl KennedyVP Product               Assoc. Dir....
APIs: From Back Office to                Boardroom              Teaching an Old Dog New TricksChris Lippi                  ...
About Us• Founded in 2006• Created API Management space• Offices in San Francisco, NYC, Boston and London• Gartner Cool Ven...
Mashery’s holistic approach delivers maximum business value -                Mashery’s holistic approach delivers maximum ...
Mashery Partner Portal makes it fast and easy to sign up API       partners and get them building apps. PARTNER          A...
With Mashery API Control Center, manage API security, access    policies, and more—without engineering tickets.PARTNER    ...
Mashery API Packager lets business-side managers tailor             API access for partners, customers, and developers    ...
Mashery Reporting & Analytics yields key insights into your API’s                 performance and business value.         ...
...for over 175 brands
Mashery powers over 55,000apps and integration points...
Mashery powers over 55,000apps and integration points...
APIs are not new                 But they are in new placesOld ConceptNew UsesShare data quickly/safely/easily
The Evolution of Integration
The Evolution of Integration
Phase 2   Value Added Networks                     The 1980s
Phase 3             The 90s & Web      WWW: HTML and XML
Phase 3             The 90s & Web      WWW: HTML and XML                          EDIINT
Phase 3             The 90s & Web      WWW: HTML and XML                          EDIINT                             SOAP
Phase 3           The 90s-2000s     Supply Chain Management
The Supply Chain ... we’ll never be       done
Phase 4   The 2000s
Expectations are starting to shift
Expectations are starting to shift
Expectations are starting to shift
Expectations are starting to shift
Change starts to accelerate...
Change starts to accelerate...
The end of “Internetting”           “Interneting”
50 Billion Connected Devices            by 2020*      2000                             2010           2020                ...
50 Billion Connected Devices            by 2020*                                                      ?      2000         ...
2020: Connected Devices              TabletSmartphoneDesktop                  Gaming                         Console      ...
2020: Connected Devices                  Air Conditioner      Washing Machine   Toys    eReaders                  Subway M...
Wherever, Whenever
So what do you do?
Repurposing theWebsite is not the answer
Apps Grant Wishes
Apps come from APIs
Phase 5          Platforms            Your          Company          Platform
Phase 5   Platforms
Phase 5      Platforms                      •Affiliates & resellers                      •Distributors                    ...
Phase 5      Platforms                      •Affiliates & resellers                      •Distributors                    ...
Phase 5      PlatformsSOAP  REST       JSON
Slide Courtesy Best Buy
Slide Courtesy Best Buy
Slide Courtesy Best Buy
Slide Courtesy Best Buy
Coca-Cola EnterprisesCarl Kennedy@carl_kenn
This is The Coca-Co
This is The Coca-C
Coca-Cola Company
This is Coca-Cola Enterprises
This is Coca-Cola Enterprises
Our Operating Territories
Our Operating Territories
• 13,500 employees• 12 billion bottles and  cans annually• 17 production plants• 49 distribution facilities• 600,000 coole...
Information Technology
Information TechnologyFoundational --------------------Differentiating                                                    ...
Information TechnologyFoundational --------------------Differentiating                                                   E...
Information Technology                                                                                                    ...
Information Technology                                                                                                    ...
Reduce, Reuse, and Recycle
Reduce, Reuse, and Recycle                 SOAP
Reduce, Reuse, and Recycle                 SOAP
Reduce, Reuse, and Recycle                 SOAP                 REST
Who’s calling our APIs?
Who’s calling our APIs?
Who’s calling our APIs?
What’s calling our APIs?
What’s calling our APIs?
What’s calling our APIs?
What’s calling our APIs?
What’s calling our APIs?
What’s calling our APIs?
•   1        New Primary Olympic warehouse•   80       New site locations where CCE products are sold•   250,000+ Visitors...
Reported by: Kerry Hampton               User ID: F95756            Telephone: 05936495302        Territory: London & Sout...
How we are leveraging API’s
How we are leveraging API’s  Scale              Speed
APIs
Coca-Cola EnterprisesCarl Kennedy@carl_kenn
Dog and new trick?           Maybe something with           dog and opportunity?APIs create new opportunities
Thank You       Visit Mashery at Vendor              ShowcaseChris Lippi           Carl Kennedy@clippi               @carl...
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
Upcoming SlideShare
Loading in …5
×

AADI Mashery/Coca-Cola Enterprises November 2012

2,385
-1

Published on

Mashery and Coca-Cola Enterprises presentation at Gartner's AADI conference in Las Vegas, November 2012.

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,385
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • \n
  • Mashery is a young company that has invented the API Management space, taking SOA and turning into a business imperative\n
  • We do these things \n
  • \n
  • \n
  • \n
  • Mashery is the only solution that ties API calls to value actions (clicks, purchases, etc.)\n
  • We help our customers manage their API programs\n
  • We help our customers manage their API programs\n
  • We help our customers manage their API programs\n
  • We help our customers manage their API programs\n
  • We help our customers manage their API programs\n
  • We help our customers manage their API programs\n
  • For companies that you’ll recognize\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • Define API\nApplication Programming Interface\nAllows companies to share data with others quickly/easily/securely\n
  • Anyone remember these? This is a telex and it’s how companies used to quickly communicate between offices and partners, when postal service or phone wasn’t realistic. The first global business unit I was at still used Telex between their international offices. How did we go from Telex to...\n
  • To this? Smart phones, iPad Apps, Samsung refrigerator\n
  • To this? Smart phones, iPad Apps, Samsung refrigerator\n
  • To this? Smart phones, iPad Apps, Samsung refrigerator\n
  • To this? Smart phones, iPad Apps, Samsung refrigerator\n
  • To this? Smart phones, iPad Apps, Samsung refrigerator\n
  • To this? Smart phones, iPad Apps, Samsung refrigerator\n
  • It’s fun to reminisce about how we’ve evolved to this point. Let’s take a look.\n\nMr. Peabody\n
  • Ok - Age Test - raise your hand if you can identify this document type\n
  • Haha - ok, why the station wagon \n\nDetroit\n\nANSI ASC EDI group was formed in 1970’s and delivered it’s first EDI standards in 1983; it had 14 industries by 1986 and 30 by 1992 \n
  • This story starts to play out all over the world. Factories are being opened in cheaper labor countries. \n\nCompanies like GE Information Services launch global networks for integrating supply chains. 1985 GEIS become commercially available and with the advent of cheaper personal computers, EDI starts to really take off. \n\nIBM PC plus modems\n
  • The Internet becomes more available and important became all about the browser, HTML and XML. XML being an extension of HTML that put Metadata into use in the Enterprise across the Internet, causing data to expand. The barriers to information were low and anyone could get it on it. \n
  • The Internet becomes more available and important became all about the browser, HTML and XML. XML being an extension of HTML that put Metadata into use in the Enterprise across the Internet, causing data to expand. The barriers to information were low and anyone could get it on it. \n
  • The Internet becomes more available and important became all about the browser, HTML and XML. XML being an extension of HTML that put Metadata into use in the Enterprise across the Internet, causing data to expand. The barriers to information were low and anyone could get it on it. \n
  • The Internet becomes more available and important became all about the browser, HTML and XML. XML being an extension of HTML that put Metadata into use in the Enterprise across the Internet, causing data to expand. The barriers to information were low and anyone could get it on it. \n
  • Supply Chain Management as a practice area hyper important. We’re spending billions of dollars on software, services and operations.\n\nWith the expansion of data across the internet, data supply chain management is born. \n\nThen SOA Governance, which opened the door for XML gateways and companies like Vordel and DataPower in 1999.\n
  • Phew - wow that was lots of work... Given we’re in Caesar’s palace, it appropriate to use Sisyphus pushing a boulder up a hill. We’ll still be pushing that rock up the hill as we all know since integration needs never end.\n\nWe will always be integrating, but what may change is how we do it - we get better\n
  • Meanwhile... \n\nEarly 2000s we also started seeing the early APIs being adopted by companies like Amazon and ebay as early API adopters were media and e-commerce companies. \n
  • At the same time, our expectations are starting to shift. \n\nOur mobile phones get smart\nWe start getting unlimited storage for free\nWe get near unlimited email while corporate IT is telling us to manage our email as a full time job to keep storage costs under 500 meg\nAnd Salesforce shows us that we can get our business information everywhere\n
  • At the same time, our expectations are starting to shift. \n\nOur mobile phones get smart\nWe start getting unlimited storage for free\nWe get near unlimited email while corporate IT is telling us to manage our email as a full time job to keep storage costs under 500 meg\nAnd Salesforce shows us that we can get our business information everywhere\n
  • At the same time, our expectations are starting to shift. \n\nOur mobile phones get smart\nWe start getting unlimited storage for free\nWe get near unlimited email while corporate IT is telling us to manage our email as a full time job to keep storage costs under 500 meg\nAnd Salesforce shows us that we can get our business information everywhere\n
  • In 2007 the iPhone appears. More importantly, the app store is launched and everything starts to accelerate. Expectations are shifting at a rapid pace and our private digital lives expectations are dramatically shifting our professional expectations. \n
  • Twitter shows us all how fast platform ecosystems can grow and benefit an organization\nFacebook doing the same thing at the same time\n
  • We used to go surf by sitting down at home or at work and “internetting”. Now we are spending less and less time on this type of screen as connected devices take over. Pervasive connectivity driving change even faster. Just 15 years after we got online\n\n\n
  • iPads, IPhones, and SAP for Windows 8\n
  • iPads, IPhones, and SAP for Windows 8\n
  • Then came along these things called tablets, apps, social media, gaming consoles, smartphones...\n
  • Then came along these things called tablets, apps, social media, gaming consoles, smartphones...\n
  • Then came along these things called tablets, apps, social media, gaming consoles, smartphones...\n
  • Then came along these things called tablets, apps, social media, gaming consoles, smartphones...\n
  • Then came along these things called tablets, apps, social media, gaming consoles, smartphones...\n
  • Then came along these things called tablets, apps, social media, gaming consoles, smartphones...\n
  • Then came along these things called tablets, apps, social media, gaming consoles, smartphones...\n
  • Then came along these things called tablets, apps, social media, gaming consoles, smartphones...\n
  • Then came along these things called tablets, apps, social media, gaming consoles, smartphones...\n
  • Then came along these things called tablets, apps, social media, gaming consoles, smartphones...\n
  • Then came along these things called tablets, apps, social media, gaming consoles, smartphones...\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • users will do different things in the post website era than they did in the web era.\nit is not creativity for art’s sake, but for accomplishing a goal\nin many cases it will be the nature of the activity/interaction, not the design, that will be the evidence of “creativity”\n
  • \n
  • Yet, still, there is this urge to cram entire websites, to preserve ‘stickiness’ into mobile experiences- almost an oxymoron. \n\nTaking the same tact on integration is not the answer\n\n
  • Apps and being in the context of your customers, partners and employee\n
  • \n
  • Companies of all shapes and sizes, from consumer to enterprise, to government, to healthcare\nThinking about their businesses and their assets as a platform\nYour company can be considered a platform (click) made up of the products, services and processes that you operate \n
  • We break the world up into 3 parts: internal, strategic partners, and public developers. You have all this demand for B2B, B2C or B2E; lots of applications you need to build.\nClick\n\n
  • All these projects seem daunting - more sisyphus\n\nHow do you manage this? \n\nRight - API Platforms \n
  • Right - API Platforms - our next phase\n\nThere are new protocols and old protocols. Choose the protocols that make sense. But think of you company as a platform, unlocking securely your assets, will start to help you identify opportunity and deliver on all your projects.\n\nOffer a developer portal that allows those groups of partners discover what you have to offer, try it and start using it\n\n\n
  • Let’s take Best Buy an Example of a platform\n\nBest Buy creates a platform for their company - BBY Open\nInitially, some apps get created like The Find\nThen they get embedded into eBay’s search results - Remember, context matters. And notice this is a partner website (not just about mobile apps)\nThen the team takes their commerce API themselves to Citibank as Amazon pulls out and becomes their electronics fulfillment partner on their rewards site\n\n
  • Let’s take Best Buy an Example of a platform\n\nBest Buy creates a platform for their company - BBY Open\nInitially, some apps get created like The Find\nThen they get embedded into eBay’s search results - Remember, context matters. And notice this is a partner website (not just about mobile apps)\nThen the team takes their commerce API themselves to Citibank as Amazon pulls out and becomes their electronics fulfillment partner on their rewards site\n\n
  • Let’s take Best Buy an Example of a platform\n\nBest Buy creates a platform for their company - BBY Open\nInitially, some apps get created like The Find\nThen they get embedded into eBay’s search results - Remember, context matters. And notice this is a partner website (not just about mobile apps)\nThen the team takes their commerce API themselves to Citibank as Amazon pulls out and becomes their electronics fulfillment partner on their rewards site\n\n
  • Let’s take Best Buy an Example of a platform\n\nBest Buy creates a platform for their company - BBY Open\nInitially, some apps get created like The Find\nThen they get embedded into eBay’s search results - Remember, context matters. And notice this is a partner website (not just about mobile apps)\nThen the team takes their commerce API themselves to Citibank as Amazon pulls out and becomes their electronics fulfillment partner on their rewards site\n\n
  • Let’s take Best Buy an Example of a platform\n\nBest Buy creates a platform for their company - BBY Open\nInitially, some apps get created like The Find\nThen they get embedded into eBay’s search results - Remember, context matters. And notice this is a partner website (not just about mobile apps)\nThen the team takes their commerce API themselves to Citibank as Amazon pulls out and becomes their electronics fulfillment partner on their rewards site\n\n
  • Then Citibank allows it’s customers to purchase instore at BBY at the checkout\nAmazing progression - Look at the opportunities their platform opened up \nCitibank Rewards customers can go into any Best Buy, scan the bar code of a product they are interested in and check their reward balance. If they have enough reward points, they can actually purchase the product on the spot.\n
  • Then Citibank allows it’s customers to purchase instore at BBY at the checkout\nAmazing progression - Look at the opportunities their platform opened up \nCitibank Rewards customers can go into any Best Buy, scan the bar code of a product they are interested in and check their reward balance. If they have enough reward points, they can actually purchase the product on the spot.\n
  • Let’s hear from Carl Kennedy at Coca Cola how they have taken their web services and are utilizing them for new opportunities\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • APIs create new opportunities; \nnew biz dev\nnew customer experiences\nbetter support\ntighter integration\n
  • \n
  • AADI Mashery/Coca-Cola Enterprises November 2012

    1. 1. APIs: From Back Office to BoardroomChris Lippi Carl KennedyVP Product Assoc. Dir. for IT Dev.Mashery Coca-Cola Enterprises@clippi @carl_kenn
    2. 2. APIs: From Back Office to Boardroom Teaching an Old Dog New TricksChris Lippi Carl KennedyVP Product Assoc. Dir. for IT Dev.Mashery Coca-Cola Enterprises@clippi @carl_kenn
    3. 3. About Us• Founded in 2006• Created API Management space• Offices in San Francisco, NYC, Boston and London• Gartner Cool Vendor in 2010• Gartner SOA Governance MQ Visionary in Oct 2011
    4. 4. Mashery’s holistic approach delivers maximum business value - Mashery’s holistic approach delivers maximum business value whether your APIAPIprivate, partner (B2B) or public. —whether your is is private, partner (B2B), or public.1 API MANAGEMENT 3 TECHNOLOGYMashery is the world’s DEVELOPERonly PCI-compliant OUTREACHSaaS platform forprivate, B2B, and public Mashery DeveloperAPIs. Outreach helps you better serve API consumers, be they colleagues or partners. For open APIs, engage our network of 150,000 developers. 2 STRATEGY SERVICES Which resources will you expose? How about terms of service? Mashery Strategy Services helps maximize the business value of your API. 150+ API launches | 44,000+ active apps | Founded 2006
    5. 5. Mashery Partner Portal makes it fast and easy to sign up API partners and get them building apps. PARTNER API CONTROL API REPORTING PORTAL CENTER PACKAGER & ANALYTICSEngage & Enroll Easily host a website with your look and feel Issue self-service keys or require approval Deliver interactive API docs (I/O Docs) Offer rich reports for partners Scale support with forums and a blogs
    6. 6. With Mashery API Control Center, manage API security, access policies, and more—without engineering tickets.PARTNER API CONTROL API REPORTING PORTAL CENTER PACKAGER & ANALYTICS Control & Secure Set rate limits and throttling policies Create tiers of developer privileges Cache responses for speed Run protocol translations on the fly Inject content using filters
    7. 7. Mashery API Packager lets business-side managers tailor API access for partners, customers, and developers PARTNER API CONTROL API REPORTING PORTAL CENTER PACKAGER & ANALYTICS Package & MarketLet business-side managers package API access Accelerate API partner on-boarding Reduce load on IT staff
    8. 8. Mashery Reporting & Analytics yields key insights into your API’s performance and business value. PARTNER API CONTROL API REPORTING PORTAL CENTER PACKAGER & ANALYTICS Measure & OptimizeHow much value are partners and apps delivering? What % of API calls result in site visits? See how API activity drives real business value Get reports by partner, app, and method Integrate with enterprise datamarts Which API methods are Share success with “Reports Only” role driving traffic?
    9. 9. ...for over 175 brands
    10. 10. Mashery powers over 55,000apps and integration points...
    11. 11. Mashery powers over 55,000apps and integration points...
    12. 12. APIs are not new But they are in new placesOld ConceptNew UsesShare data quickly/safely/easily
    13. 13. The Evolution of Integration
    14. 14. The Evolution of Integration
    15. 15. Phase 2 Value Added Networks The 1980s
    16. 16. Phase 3 The 90s & Web WWW: HTML and XML
    17. 17. Phase 3 The 90s & Web WWW: HTML and XML EDIINT
    18. 18. Phase 3 The 90s & Web WWW: HTML and XML EDIINT SOAP
    19. 19. Phase 3 The 90s-2000s Supply Chain Management
    20. 20. The Supply Chain ... we’ll never be done
    21. 21. Phase 4 The 2000s
    22. 22. Expectations are starting to shift
    23. 23. Expectations are starting to shift
    24. 24. Expectations are starting to shift
    25. 25. Expectations are starting to shift
    26. 26. Change starts to accelerate...
    27. 27. Change starts to accelerate...
    28. 28. The end of “Internetting” “Interneting”
    29. 29. 50 Billion Connected Devices by 2020* 2000 2010 2020 2005 *Cisco Virtual Networking Index Forecast - February 2012
    30. 30. 50 Billion Connected Devices by 2020* ? 2000 2010 2020 2005 *Cisco Virtual Networking Index Forecast - February 2012
    31. 31. 2020: Connected Devices TabletSmartphoneDesktop Gaming Console Connected TV Blu-Ray
    32. 32. 2020: Connected Devices Air Conditioner Washing Machine Toys eReaders Subway Map Blood pressure monitor Vending Railway Schedule Alarm Power Outlet Car Radio Tablet RefrigeratorSubway Map Smartphone Remote Product Sensor POS Display Security BraceletSupply Chain Desktop GamingAirplane Entertainment Inventory Console Cash Register Bus Stop Car GPSCameras Connected TV Product Scanners Baby Monitor Blu-Ray Kisok Store DressingWatches Scale Room Dog Collars Radios Postal Trucks Mall Directory Scale sensors Bus Stop Concert Trains Biometric Devices Blackboards Running Shoes Toll Booth Delivery Vehicle Treadmill
    33. 33. Wherever, Whenever
    34. 34. So what do you do?
    35. 35. Repurposing theWebsite is not the answer
    36. 36. Apps Grant Wishes
    37. 37. Apps come from APIs
    38. 38. Phase 5 Platforms Your Company Platform
    39. 39. Phase 5 Platforms
    40. 40. Phase 5 Platforms •Affiliates & resellers •Distributors •Co-branded mobile apps & products•Mobile apps•Web features•Enterprise apps •Long tail partner apps •Proofs of concept •New ideas
    41. 41. Phase 5 Platforms •Affiliates & resellers •Distributors •Co-branded mobile apps & products•Mobile apps•Web features•Enterprise apps •Long tail partner apps •Proofs of concept •New ideas
    42. 42. Phase 5 PlatformsSOAP REST JSON
    43. 43. Slide Courtesy Best Buy
    44. 44. Slide Courtesy Best Buy
    45. 45. Slide Courtesy Best Buy
    46. 46. Slide Courtesy Best Buy
    47. 47. Coca-Cola EnterprisesCarl Kennedy@carl_kenn
    48. 48. This is The Coca-Co
    49. 49. This is The Coca-C
    50. 50. Coca-Cola Company
    51. 51. This is Coca-Cola Enterprises
    52. 52. This is Coca-Cola Enterprises
    53. 53. Our Operating Territories
    54. 54. Our Operating Territories
    55. 55. • 13,500 employees• 12 billion bottles and cans annually• 17 production plants• 49 distribution facilities• 600,000 coolers and vending machines
    56. 56. Information Technology
    57. 57. Information TechnologyFoundational --------------------Differentiating FOUNDATION Stable Infrastructure  Support Services  SOX Controls and Secure Environment
    58. 58. Information TechnologyFoundational --------------------Differentiating Enabling the CCE Way ENABLING WORLD CLASS CAPABILITIES Sales Execution Excellence  Revenue Growth Management EXECUTION EXCELLENCE EVERYDAY Genesys Customer Sales Supply Chain & Service RGM HR Finance Collaboration Master Data  As-Is / To-Be Process  Business Process Standardization and Harmonization FOUNDATION Stable Infrastructure  Support Services  SOX Controls and Secure Environment
    59. 59. Information Technology DIGITAL CAPABILITIESFoundational --------------------Differentiating Mobility  Social & Assets  Digital Payments  Shopper Insights Enabling the CCE Way ENABLING WORLD CLASS CAPABILITIES Sales Execution Excellence  Revenue Growth Management EXECUTION EXCELLENCE EVERYDAY Genesys Customer Sales Supply Chain & Service RGM HR Finance Collaboration Master Data  As-Is / To-Be Process  Business Process Standardization and Harmonization FOUNDATION Stable Infrastructure  Support Services  SOX Controls and Secure Environment
    60. 60. Information Technology DIGITAL CAPABILITIESFoundational --------------------Differentiating Mobility  Social & Assets  Digital Payments  Shopper Insights INFORMATION TRANSPARENCY Business-to-Business  Social  Integration Enabling the CCE Way ENABLING WORLD CLASS CAPABILITIES Sales Execution Excellence  Revenue Growth Management EXECUTION EXCELLENCE EVERYDAY Genesys Customer Sales Supply Chain & Service RGM HR Finance Collaboration Master Data  As-Is / To-Be Process  Business Process Standardization and Harmonization FOUNDATION Stable Infrastructure  Support Services  SOX Controls and Secure Environment
    61. 61. Reduce, Reuse, and Recycle
    62. 62. Reduce, Reuse, and Recycle SOAP
    63. 63. Reduce, Reuse, and Recycle SOAP
    64. 64. Reduce, Reuse, and Recycle SOAP REST
    65. 65. Who’s calling our APIs?
    66. 66. Who’s calling our APIs?
    67. 67. Who’s calling our APIs?
    68. 68. What’s calling our APIs?
    69. 69. What’s calling our APIs?
    70. 70. What’s calling our APIs?
    71. 71. What’s calling our APIs?
    72. 72. What’s calling our APIs?
    73. 73. What’s calling our APIs?
    74. 74. • 1 New Primary Olympic warehouse• 80 New site locations where CCE products are sold• 250,000+ Visitors per day to the Olympic Park• 1,800+ Concessions & Kiosks on the Olympic Park• 60+ Different products, including Innocent Smoothies• 4,500 New pieces of Equipment (coolers, vendors)
    75. 75. Reported by: Kerry Hampton User ID: F95756 Telephone: 05936495302 Territory: London & South East Date/Time: 31-07-2012  16:27Location: 51.532050, -0.125623 accurate within 5m Link to map: <http://maps.google.com/maps? q=loc:51.532050,-0.125623&z=17> Infringement Type(s): Involves category competitor.Comments: Radnor Hill water being distributed out for free at Kings Cross and Euston.
    76. 76. How we are leveraging API’s
    77. 77. How we are leveraging API’s Scale Speed
    78. 78. APIs
    79. 79. Coca-Cola EnterprisesCarl Kennedy@carl_kenn
    80. 80. Dog and new trick? Maybe something with dog and opportunity?APIs create new opportunities
    81. 81. Thank You Visit Mashery at Vendor ShowcaseChris Lippi Carl Kennedy@clippi @carl_kenn

    ×