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AADI Mashery/Coca-Cola Enterprises November 2012
 

AADI Mashery/Coca-Cola Enterprises November 2012

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Mashery and Coca-Cola Enterprises presentation at Gartner's AADI conference in Las Vegas, November 2012.

Mashery and Coca-Cola Enterprises presentation at Gartner's AADI conference in Las Vegas, November 2012.

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  • \n
  • Mashery is a young company that has invented the API Management space, taking SOA and turning into a business imperative\n
  • We do these things \n
  • \n
  • \n
  • \n
  • Mashery is the only solution that ties API calls to value actions (clicks, purchases, etc.)\n
  • We help our customers manage their API programs\n
  • We help our customers manage their API programs\n
  • We help our customers manage their API programs\n
  • We help our customers manage their API programs\n
  • We help our customers manage their API programs\n
  • We help our customers manage their API programs\n
  • For companies that you’ll recognize\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • And we have tens of thousands of applications running through us... some you may have used, but many others are private enterprise apps and integration points\n
  • Define API\nApplication Programming Interface\nAllows companies to share data with others quickly/easily/securely\n
  • Anyone remember these? This is a telex and it’s how companies used to quickly communicate between offices and partners, when postal service or phone wasn’t realistic. The first global business unit I was at still used Telex between their international offices. How did we go from Telex to...\n
  • To this? Smart phones, iPad Apps, Samsung refrigerator\n
  • To this? Smart phones, iPad Apps, Samsung refrigerator\n
  • To this? Smart phones, iPad Apps, Samsung refrigerator\n
  • To this? Smart phones, iPad Apps, Samsung refrigerator\n
  • To this? Smart phones, iPad Apps, Samsung refrigerator\n
  • To this? Smart phones, iPad Apps, Samsung refrigerator\n
  • It’s fun to reminisce about how we’ve evolved to this point. Let’s take a look.\n\nMr. Peabody\n
  • Ok - Age Test - raise your hand if you can identify this document type\n
  • Haha - ok, why the station wagon \n\nDetroit\n\nANSI ASC EDI group was formed in 1970’s and delivered it’s first EDI standards in 1983; it had 14 industries by 1986 and 30 by 1992 \n
  • This story starts to play out all over the world. Factories are being opened in cheaper labor countries. \n\nCompanies like GE Information Services launch global networks for integrating supply chains. 1985 GEIS become commercially available and with the advent of cheaper personal computers, EDI starts to really take off. \n\nIBM PC plus modems\n
  • The Internet becomes more available and important became all about the browser, HTML and XML. XML being an extension of HTML that put Metadata into use in the Enterprise across the Internet, causing data to expand. The barriers to information were low and anyone could get it on it. \n
  • The Internet becomes more available and important became all about the browser, HTML and XML. XML being an extension of HTML that put Metadata into use in the Enterprise across the Internet, causing data to expand. The barriers to information were low and anyone could get it on it. \n
  • The Internet becomes more available and important became all about the browser, HTML and XML. XML being an extension of HTML that put Metadata into use in the Enterprise across the Internet, causing data to expand. The barriers to information were low and anyone could get it on it. \n
  • The Internet becomes more available and important became all about the browser, HTML and XML. XML being an extension of HTML that put Metadata into use in the Enterprise across the Internet, causing data to expand. The barriers to information were low and anyone could get it on it. \n
  • Supply Chain Management as a practice area hyper important. We’re spending billions of dollars on software, services and operations.\n\nWith the expansion of data across the internet, data supply chain management is born. \n\nThen SOA Governance, which opened the door for XML gateways and companies like Vordel and DataPower in 1999.\n
  • Phew - wow that was lots of work... Given we’re in Caesar’s palace, it appropriate to use Sisyphus pushing a boulder up a hill. We’ll still be pushing that rock up the hill as we all know since integration needs never end.\n\nWe will always be integrating, but what may change is how we do it - we get better\n
  • Meanwhile... \n\nEarly 2000s we also started seeing the early APIs being adopted by companies like Amazon and ebay as early API adopters were media and e-commerce companies. \n
  • At the same time, our expectations are starting to shift. \n\nOur mobile phones get smart\nWe start getting unlimited storage for free\nWe get near unlimited email while corporate IT is telling us to manage our email as a full time job to keep storage costs under 500 meg\nAnd Salesforce shows us that we can get our business information everywhere\n
  • At the same time, our expectations are starting to shift. \n\nOur mobile phones get smart\nWe start getting unlimited storage for free\nWe get near unlimited email while corporate IT is telling us to manage our email as a full time job to keep storage costs under 500 meg\nAnd Salesforce shows us that we can get our business information everywhere\n
  • At the same time, our expectations are starting to shift. \n\nOur mobile phones get smart\nWe start getting unlimited storage for free\nWe get near unlimited email while corporate IT is telling us to manage our email as a full time job to keep storage costs under 500 meg\nAnd Salesforce shows us that we can get our business information everywhere\n
  • In 2007 the iPhone appears. More importantly, the app store is launched and everything starts to accelerate. Expectations are shifting at a rapid pace and our private digital lives expectations are dramatically shifting our professional expectations. \n
  • Twitter shows us all how fast platform ecosystems can grow and benefit an organization\nFacebook doing the same thing at the same time\n
  • We used to go surf by sitting down at home or at work and “internetting”. Now we are spending less and less time on this type of screen as connected devices take over. Pervasive connectivity driving change even faster. Just 15 years after we got online\n\n\n
  • iPads, IPhones, and SAP for Windows 8\n
  • iPads, IPhones, and SAP for Windows 8\n
  • Then came along these things called tablets, apps, social media, gaming consoles, smartphones...\n
  • Then came along these things called tablets, apps, social media, gaming consoles, smartphones...\n
  • Then came along these things called tablets, apps, social media, gaming consoles, smartphones...\n
  • Then came along these things called tablets, apps, social media, gaming consoles, smartphones...\n
  • Then came along these things called tablets, apps, social media, gaming consoles, smartphones...\n
  • Then came along these things called tablets, apps, social media, gaming consoles, smartphones...\n
  • Then came along these things called tablets, apps, social media, gaming consoles, smartphones...\n
  • Then came along these things called tablets, apps, social media, gaming consoles, smartphones...\n
  • Then came along these things called tablets, apps, social media, gaming consoles, smartphones...\n
  • Then came along these things called tablets, apps, social media, gaming consoles, smartphones...\n
  • Then came along these things called tablets, apps, social media, gaming consoles, smartphones...\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • How could this be; I mean, we have maybe this set of devices in our lives today.\n\nBut think about where the Internet of Things is leading us. \n\nHow will you address this amazing opportunity? How will you cope?\n
  • users will do different things in the post website era than they did in the web era.\nit is not creativity for art’s sake, but for accomplishing a goal\nin many cases it will be the nature of the activity/interaction, not the design, that will be the evidence of “creativity”\n
  • \n
  • Yet, still, there is this urge to cram entire websites, to preserve ‘stickiness’ into mobile experiences- almost an oxymoron. \n\nTaking the same tact on integration is not the answer\n\n
  • Apps and being in the context of your customers, partners and employee\n
  • \n
  • Companies of all shapes and sizes, from consumer to enterprise, to government, to healthcare\nThinking about their businesses and their assets as a platform\nYour company can be considered a platform (click) made up of the products, services and processes that you operate \n
  • We break the world up into 3 parts: internal, strategic partners, and public developers. You have all this demand for B2B, B2C or B2E; lots of applications you need to build.\nClick\n\n
  • All these projects seem daunting - more sisyphus\n\nHow do you manage this? \n\nRight - API Platforms \n
  • Right - API Platforms - our next phase\n\nThere are new protocols and old protocols. Choose the protocols that make sense. But think of you company as a platform, unlocking securely your assets, will start to help you identify opportunity and deliver on all your projects.\n\nOffer a developer portal that allows those groups of partners discover what you have to offer, try it and start using it\n\n\n
  • Let’s take Best Buy an Example of a platform\n\nBest Buy creates a platform for their company - BBY Open\nInitially, some apps get created like The Find\nThen they get embedded into eBay’s search results - Remember, context matters. And notice this is a partner website (not just about mobile apps)\nThen the team takes their commerce API themselves to Citibank as Amazon pulls out and becomes their electronics fulfillment partner on their rewards site\n\n
  • Let’s take Best Buy an Example of a platform\n\nBest Buy creates a platform for their company - BBY Open\nInitially, some apps get created like The Find\nThen they get embedded into eBay’s search results - Remember, context matters. And notice this is a partner website (not just about mobile apps)\nThen the team takes their commerce API themselves to Citibank as Amazon pulls out and becomes their electronics fulfillment partner on their rewards site\n\n
  • Let’s take Best Buy an Example of a platform\n\nBest Buy creates a platform for their company - BBY Open\nInitially, some apps get created like The Find\nThen they get embedded into eBay’s search results - Remember, context matters. And notice this is a partner website (not just about mobile apps)\nThen the team takes their commerce API themselves to Citibank as Amazon pulls out and becomes their electronics fulfillment partner on their rewards site\n\n
  • Let’s take Best Buy an Example of a platform\n\nBest Buy creates a platform for their company - BBY Open\nInitially, some apps get created like The Find\nThen they get embedded into eBay’s search results - Remember, context matters. And notice this is a partner website (not just about mobile apps)\nThen the team takes their commerce API themselves to Citibank as Amazon pulls out and becomes their electronics fulfillment partner on their rewards site\n\n
  • Let’s take Best Buy an Example of a platform\n\nBest Buy creates a platform for their company - BBY Open\nInitially, some apps get created like The Find\nThen they get embedded into eBay’s search results - Remember, context matters. And notice this is a partner website (not just about mobile apps)\nThen the team takes their commerce API themselves to Citibank as Amazon pulls out and becomes their electronics fulfillment partner on their rewards site\n\n
  • Then Citibank allows it’s customers to purchase instore at BBY at the checkout\nAmazing progression - Look at the opportunities their platform opened up \nCitibank Rewards customers can go into any Best Buy, scan the bar code of a product they are interested in and check their reward balance. If they have enough reward points, they can actually purchase the product on the spot.\n
  • Then Citibank allows it’s customers to purchase instore at BBY at the checkout\nAmazing progression - Look at the opportunities their platform opened up \nCitibank Rewards customers can go into any Best Buy, scan the bar code of a product they are interested in and check their reward balance. If they have enough reward points, they can actually purchase the product on the spot.\n
  • Let’s hear from Carl Kennedy at Coca Cola how they have taken their web services and are utilizing them for new opportunities\n
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  • APIs create new opportunities; \nnew biz dev\nnew customer experiences\nbetter support\ntighter integration\n
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