Best practices for developing a strategy for mobile application development. James McNamee, Ayantek's resident expert on the mobile web, outlines a step-by-step process whereby companies large and small can determine whether developing a mobile app would be appropriate for their mobile strategies. Also important considerations on deciding how to develop and distribute your mobile app.

1. MOBILE ENTERPRISE LANDSCAPE
Best Practices, Guidelines & Approach

2. ABOUT AYANTEK
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3. INTRODUCTIONS
Barry Clifford
Manager, Marketing Programs
James McNamee
Consultant, Solutions Analyst
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4. AGENDA
• The Mobile Enterprise Landscape
• Website or App?
• Mobile App Approaches
• Development Considerations
• A Simple Selection Guide
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5. THE MOBILE LANDSCAPE

6. THE MOBILE ENTERPRISE LANDSCAPE
• Businesses Looking to Virtualized Operating Models
 Enable Real Time Collaboration
• Mobile Device-Touting Employees Are Driving Change
 How Businesses Operate & Engage With Customers
• Using App Stores
 Roughly 5% of Enterprises Using Corporate App Stores
 Building Internal Repositories
• 46% Supporting More Devices
 Variety of Smartphones & Tablets
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7. PRIVATE STOREFRONTS
• Supports 400+ Apps
 Internal & External
• Crowdsourcing Techniques
 Offers Employees Top Rated,
Most Popular Apps
• Types of Apps
 Software Product Guides
 Time Reporting
 Travel Applications
• Employee Participation
 Exceeds 85 Percent
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8. SUPPORT FOR MULTIPLE MOBILE DEVICES
To what extent does your firm’s IT department currently support the following mobile OS’s?
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9. MOBILE LANDSCAPE IN ENTERPRISE
• Over 65% To Offer More Mobility (North America & Europe)
 Increase of 16% from 2010
 Sales Force, Logistics, Help Desk Support, Providing More Apps etc.
• Strategic Enterprise Vision
 35% Planning a Comprehensive Corporate Mobile Strategy
 “Role-Based” Apps
• Mobile Management
 32% Use Mobility Management Solutions
 28% Utilize Help Desk support
Source: Forrester's Forrsights Networks And Telecommunications Survey, Q1 2011
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10. MOBILE LANDSCAPE IN ENTERPRISE
• Custom-Made Devices For Specific Applications
 Scanners Used for Logistics
 Distribution or Service Apps Used by Field Technicians / Engineers
• Over 60% of Manufacturers to Leverage Mobile*
 Empowers Shop Floor & Field Workforce
 Daily Avg. Time Savings - 42 Minutes Per Employee
• Strategic Mistake
 Transferring Complex Systems to Mobile
 Offering Too Much Content vs. Quick Specific Tasks
*2009 study by
Motorola
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11. DO WE NEED A MOBILE SITE OR APP?

12. WEBSITE VS. APP
• Mobile Website
 Visited by Browsing
 Static, Navigational UI
 Generic Look and Feel
 Server Side Rendering
 Internet Connection Required
• Mobile App
 Installed and Launched
 Interactive UI
 Touch Optimized
 Client Side Rendering
 Available Offline
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13. CONSIDERATIONS FOR A MOBILE WEBSITE
• Availability
 Requires No Download or Installation
 Instantly Accessible Via A Browser
 Pages Displayed In Search Engine Results
• Compatibility / Updates
 Single Website for All Devices
 Device Detection / Mobile Site Redirects
 Publish Updates Once
• Accessibility / Development
 Utilize “Common Platform” Solutions
 Adapt For Vertical / Horizontal Orientation
• Considerations
 Performance Depends On Network Connection
 Offline Use Enabled By HTML5 (not all phones support this)
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14. CONSIDERATIONS FOR A MOBILE APP
• Availability
 Works Offline
 Requires Download or Installation
 App Store Approval Process
• Compatibility / Updates
 Designed For A Single Platform (iOS, Android, etc.)
 Updates Are Pushed & Downloaded
• Accessibility / Development
 Must Use Specific Code Base
 Takes Advantage Of All Device Capabilities
• Considerations
 Fragmentation of Devices
 Ensures Fast and Reliable Experience
 Plays To The “App Happy” Culture
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15. MOBILE APP APPROACHES

16. NATIVE APPS
• A Binary “Executable Image” Downloaded and Stored on the File System of the Mobile
Device
• App Store or Marketplace Distribution
 Via an enterprise Distribution Mechanism Available
• Executed Directly by the Operating System
 Launched from the Home Screen
 Does not require another “container app” to run it
• Makes Explicit Use of Operating-System APIs
• Skype Native App
 Leverages Phone Features
(phone, contact list, video, etc.)
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17. WEB APPS
• Entirely Written Using Web Technologies
 HTML, CSS, JavaScript
 Code is Executed by the Browser, Not OS
• Various Launch Mechanisms
 Typing URL, clicking hyperlink, scanning QR Code
 Installation is Optional
• Cross-Platform HTML5 &Device-Specific Features
 Touch Optimized
 No Address Bar
 Suggestion To Pin To Home Screen
 Internet Connection Typically Needed
• You Tube (Has a Web App & Native App)
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18. HYBRID APPS
• Hybrid = Native App with Embedded HTML
• Has All The Benefits of Native Apps
 Wraps Mobile Web Into Native-Hybrid Apps
 Full Access to APIs & App Store Exposure
 Functions Offline
• Select Portions Written With Web Technologies
 HTML, CSS, JavaScript
• Web Portions of the App Can Either Be…
 Downloaded from the Web
 Packaged Within the App
• Do (Salesforce.com) Project Management App
 Leverages Rich Features of the iPhone
 Synchronized Between Web App & iPhone
 Written in HTML5
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19. COMPARISON OF APP APPROACHES
Internet
Device Connection Dev Approval
Access Required Costs Speed Process
Full No Expensive Very Fast Yes
Native
Partial Yes Reasonable Fast No
Web
Native Speed
Full Not Always Reasonable Where iOS Only
Hybrid Necessary
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20. APP DEVELOPMENT CONSIDERATIONS

21. GENERAL BUILD PROCESS FOR NATIVE APPS
 Register as an Apple  Program in Objective-C
Developer ($99)  Test in Simulator
 Download SDK / XCode  Submit to iTunes for Approval
 Register as an Android  Install Java Plug-in for Eclipse
Developer ($25)  Program in Java (some C, C++)
 Download SDK  Submit to Android Marketplace
 Create a Vendor  Download Blackberry SDK
Account ($200)  Use Java Plug-in for Eclipse
 PayPal Account Required  Program in Java
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22. OTHER CONSIDERATIONS
• Increasing Fragmentation
 Devices and Operating Systems
• Improved HTML5 & Complimentary Technologies
 Increasing Usage of Open Standard APIs
 Mobile Touch Web Growing
 Becoming Easier to Avoid Native Development
• Flexible Development
 Lower Cost
 Faster Updates
 Larger Reach
• Ongoing Evaluation
 Business Needs
 Infrastructure
 Define the Approach: Desired Features & Enterprise Needs
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23. HELP! THIS IS TOO COMPLICATED…

24. A SIMPLE GUIDE TO DETERMINE YOUR APPROACH
Requirements Web Native Hybrid
Function Offline
Cross Platform Compatibility / Support Multiple Devices
Access Phone Features
Real Time Updates
App Store Distribution (iTunes, Android Marketplace, etc.)
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25. THANK YOU!
Q&A
W: www.ayantek.com
B: www.ayantek.com/?q=blog
T: www.twitter.com/ayantek
F: www.facebook.com/ayantek
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