How to Design Mobile App Screenshots that Get Attention

•

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When it comes to promoting your mobile app, one of your most powerful tools is also the most simple - screenshots. Follow these steps to create screenshots that get conversions. Check out all of my videos at http://www.slideshare.net/AtNathanManning

Technology

How to Design Great Mobile

App Screenshots

Nathan Manning
Twitter: @nathanmanning
LinkedIn: bit.ly/nathanmanning

Use all 5 Screenthots
• Ok, sounds simple... but, many
developers don’t
• The Apple App Store lets use 5
screnshots... Use them all
• Every single screenshot spot is an
opportunity to tell the story of your
app

Start with Your Messages
• Don’t “dive right in” and select most
visually compelling pictures
• Decide what your app’s top
customer benefits are
• Use market research and customer
comments to rank benefits
• Your images should support your
messages, not the other way around

Get 1st Screenshot Right
• Many users won’t get past your first
screenshot
• Consider a screenshot that
represents the entire app/game
• Create an emotional connection,
keep it simple, set expectations and
be honest, test first, and stand out
• Use social proof

Connect Callouts to In-App Exp
• Select screenshots that represent
your main points
• Make sure that your call outs are in
the same style as your screenshots
• Consider foreground elements
(characters, etc) to give your
screenshots depth

Finish Strong
• Don’t leave your least compelling
screenshot for last
• This is the last thing that your
customers will see before making a
purchase decision
• Include one last strong benefit as
part of your last screenshot and
combine it with a call to action

Read the Full Article at
MobileAdvertisingHub.com

Nathan Manning
Twitter: @nathanmanning
LinkedIn: bit.ly/nathanmanning

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How to Design Mobile App Screenshots that Get Attention

1. How to Design Great Mobile App Screenshots Nathan Manning Twitter: @nathanmanning LinkedIn: bit.ly/nathanmanning

2. Use all 5 Screenthots • Ok, sounds simple... but, many developers don’t • The Apple App Store lets use 5 screnshots... Use them all • Every single screenshot spot is an opportunity to tell the story of your app

3. Start with Your Messages • Don’t “dive right in” and select most visually compelling pictures • Decide what your app’s top customer benefits are • Use market research and customer comments to rank benefits • Your images should support your messages, not the other way around

4. Get 1st Screenshot Right • Many users won’t get past your first screenshot • Consider a screenshot that represents the entire app/game • Create an emotional connection, keep it simple, set expectations and be honest, test first, and stand out • Use social proof

5. Connect Callouts to In-App Exp • Select screenshots that represent your main points • Make sure that your call outs are in the same style as your screenshots • Consider foreground elements (characters, etc) to give your screenshots depth

6. Finish Strong • Don’t leave your least compelling screenshot for last • This is the last thing that your customers will see before making a purchase decision • Include one last strong benefit as part of your last screenshot and combine it with a call to action

7. Read the Full Article at MobileAdvertisingHub.com Nathan Manning Twitter: @nathanmanning LinkedIn: bit.ly/nathanmanning

How to Design Mobile App Screenshots that Get Attention

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