It’s all about the SMAC effect now Did you know, the “multi-adopters”— organizations that view at least three of the megatrends as playing a critical role in operations— more than two-thirds (67 percent) report they have transformed, compared to as few as one-third (34 percent) of single adopters. 53% Provided better customer experiences 52% Increased their productivity 50% Identified and developed new services 42% Generated new business models 40% Witnessed increase in revenue “The most important trends, the most interesting things, are happening at the intersections of these four different technologies,” asserts Babson College’s Davenport. Digital Discovery service can help you find the right balance with these four mega-trending technologies.