1. codename
Brooklyn Experimental Media Agency
Fall1104.MG7703.2722:
ENTREPRENEURSHIP
Arunram Kalaiselvan
candidate - M.S Integrated Digital Media

6. What we do?

7. What we do?

8. What we do?

9. What we do?

10. What we do?

11. What we do?

12. What we do?

13. What we do?

14. What we do?
Application Development
Concept Development
Web Development
Post Production

28. GoTo Mars

29. GoTo Mars

30. GoTo Mars

31. GoTo Mars
Teams of 6
Design and Deploy their shuttles to space
Race To Mars
Land on the right place with help from

32. Space Station Alpha

33. The Cool Part

34. The Cool Part
The proceeds go toward scholarships.
Students and professors get the opportunity to
work on real time projects.
Students get hired to work on things they
like doing.

35. Current Customers & Partners
Customers Partners
GoTo Mars

36. Financials & Projections
Initial Investment of $100,000
+
%
*
,-./01$
)
2341-515$
(
'
!"#""$ !%"&"""#""$ !'""&"""#""$ !'%"&"""#""$ !(""&"""#""$
Q1 2011 Q2 2011 Q3 2011 Q4 2011 FY 2011 Q1 2012
Product $0.00 $10,000.00 $20,000.00 $25,000.00 $55,000.00 $20,000.00
Services $5,000.00 $10,000.00 $15,000.00 $10,000.00 $40,000.00 $10,000.00
Income $105,000.00 $20,000.00 $35,000.00 $35,000.00 $195,000.00 $30,000.00
Salary $3,200.00 $6,400.00 $12,800.00 $12,800.00 $35,200.00 $30,000.00
Other $5,000.00 $5,000.00 $10,000.00 $2,000.00 $22,000.00 $20,000.00
Expenses $8,200.00 $11,400.00 $22,800.00 $14,800.00 $57,200.00 $50,000.00

37. Timeline
Oct’ 10 Nov’ 10 Dec’ 10 Jan’ 10 Feb’ 10 Mar’ 10 Apr’ 11
More Experimental Media Projects
Setting up as
1st few Projects
Establish a Framework for how the
Expand into other departments
Work out how the Academic
Working out the kinks with the school
Establishing as a separate entity

38. Future
MoUs with companies
Expand to other departments.

39. Brooklyn Experimental Media Agency
Arunram Kalaiselvan
arun@edengroups.com