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1. Ver 1.0

2. 1
Initial client call
Program Identity Design
Fleshed out concepts
The first touch with a client is generally the Conception Phase. Here the
engagement team works to understand client business objectives and
goals. The team then works with the client to determine a campaign
concept based on those objectives and goals.
OBJECTIVE
Initial Client Call
Concepting (Program Identity Design)
Fleshed out concept(s)
MILESTONES
Concept brief to Production
Draft of proposal
DELIVERABLES
CONCEPTION

3. 2 Once a concept has been formulated. The engagement and produc-
tion teams will gather for the Estimation Phase in order to determine
creative and development approximations and collaborate on the high
level project timeline.
OBJECTIVE
Feasibility and Technical review
Estimates developed
Estimated delivered to Engagement Team
MILESTONES
Estimated to Engagement Team
Final proposal with mocks (if necessary) to client
Schedule call to walkthrough the proposal and contract
DELIVERABLES
ESTIMATES
Feasibility and Technical
review
Estimates developed
Estimates delivered to
Engagement Team

4. Verbal commit for proposal
CRM Management
Scheduling for Project
Assignments
Client Set Up process
Client sign off of SOW
Creation of project
When reaching the Scoping phase, program stakeholders i.e engage-
ment, production, development and client teams collaborate to finalize
scope, responsibilities, time and transition into project realization
OBJECTIVE
Verbal commit for proposal
Scheduling for Project Assignments
Client Set Up process
Client sign off of SOW
Creation of project
MILESTONES
Salesforce entry complete for Engagement Team and Operations
Statement of Work to client
Executed Statement of Work to client, Client Services
Created project to Production team
Internal Kickoff invite to Production team
Client Kickoff invite to Production
DELIVERABLES
SCOPING3

5. Creation of Wireframes
Client sign off on wireframes
1st Round Creative/Feedback
2nd Round Creative/Signoff
Final Round Creative/Feedback
The Design process begins with the design team conducting high level
brand research, creating wireframes, mocks and comps for the client's
approval. They also culminate with development and signoff on the
first and second round of creative based on client assets and feed-
back.
OBJECTIVE
Create Wireframes
Client sign off on wireframes
1st Round Creative/Feedback
2nd Round Creative/Signoff
Final Round Creative/Feedback
MILESTONES
Wireframes to Client
1st Round Creative/Copydeck to Client
2nd Round Creative to Client
Final Creative PSDs to Development Team
Web design delivery (Optional)
DELIVERABLES
4 DESIGN

6. 5
Developer review of Specifi-
cation Document
Development Kickoff
Alpha Application finished
The Development process consists of the collaboration of front and
back end development team members in creating a fully functional ex-
perience to the client specifications for testing and approval
OBJECTIVE
Developer review of Specification Document
Development Kickoff
Alpha Build of Application
Beta Build of Application
MILESTONES
Status update to Project Manager
Status update to client
Complete application for Quality Assurance to Project Manager
DELIVERABLES
DEVELOPMENT

7. Project pushed to Quality
Assurance
Quality Assurance approval
Project Manager approval
Once a project has reached the internal Quality Assurance phase the
functional application goes through internal stakeholder review cycles
and approvals before being submitted to the client for additional
rounds of qulity assurance testing.
OBJECTIVE
Project pushed to Quality Assurance
Quality Assurance approval
Project Manager approval
MILESTONES
Quality Assurance signoff to Project Manager
Project Manager signoff
Test Server launch and prep for client delivery
DELIVERABLES
6 INTERNAL QA

8. When a project has reached the Client Quality Assurance phase the in-
ternally approved application goes through client stakeholder review
cycles and approvals. Feedback is submitted and implemented and
the program recieves a green-light for launch.
OBJECTIVE
Client gains application access
Application/Admin walkthrough to client
Client feedback provided to Project Manager
Client Feedback implemented
Final review by client
Client signoff for Application
MILESTONES
Application delivery to client
Quality Assurance document to client
Client feedback to Project Manager via QA document
Feedback implemented and delivered to client
Client verbal/written approval for launch to Project Manager
DELIVERABLES
7
Client gains application
access
Application/Admin walk-
through to client
Client feedback provi-
ded to Project Manager
Client Feedback implemented
Final review by client
Client signoff for Application
CLIENT QA

9. Application goes live
Post launch confirm and
testing
Client Invoicing
During the launch phase, the experience has been fully developed and
completed quality assurance testing. It is then migrated from a code
freeze environment to the live environment
OBJECTIVE
Application goes live
Post launch confirm and testing
Client Invoicing
MILESTONES
Application delivery to client
Project launch notification
DELIVERABLES
8 LAUNCH

10. Scheduled Account Manage-
ment checkings and services
Address changes as required
Promotional fulfillment and
administrative services
Once a program has been launched the experience goes through
cycles of general management, monitoring, maintenance and account
management for the life of the program.
OBJECTIVE
Scheduled Account Management checkings and services
Address changes as required
Promotional fulfillment and administrative services
MILESTONES
On-going QA & Technical monitoring to Project Manager
Client communication
Usage reports to client
Change order cycle to client
Promotional fulfillment to client/customer
DELIVERABLES
9 POST LAUNCH

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Creek Parkway,
Suite 313, Pearland,
TX 77584
+1 866 945 2210
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