A list of sites that can enhance Twitter usage - as presented at Internet Librarian International 2012

1. Internet Librarian International
Watch the Birdie!
A round-up of tools for
using & analysing Twitter
Arthur Weiss
Email: a.weiss@aware.co.uk / Twitter: @awareci
www.marketing-intelligence.co.uk
30 October 2012 1
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

2. Some Twitter Statistics
• Over 517m accounts (July 2012)
 Only 27% are active – i.e. under 150m
 75% of tweets are from Twitter’s own platforms
 Mobile clients represent 61% of all tweets
 Geolocation hardly used (under 1%)
 US User proportion declining (but still largest group)
 Developing world fastest growing (Brazil, Japan,
Indonesia)
• Top 5 tweeting cities: Jakarta,Tokyo, London, Sao Paulo, New
York
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 2

3. Some Twitter Statistics
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 3

4. http://aworldoftweets.frogdesign.com/
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5. What are Twitter Tools / Applications
• Twitter Clients
• Searching Twitter
• Finding people to follow
• Twitter Analysis
• Reputation Management
• Curation & Twitter Newspapers
• Other
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 5

6. Twitter Clients
What
• Tweetdeck (owned by Twitter)
• Hootsuite
• Twitter for Busy People (t4bp.com)
• Account management (e.g. ManageFlitter)
• Several others….
• Browser Plugins e.g. SilverBird
• Mobile clients e.g. Tweetcaster (Android)
Why
• View all activity in single window e.g. hootsuite, tweetdeck
• Can clear viewed activity
• Can categorise or segment tweets e.g. by person – t4bp
• Can include as toolbar or without having to login to the twitter site
• Manage multiple Twitter accounts or time post tweets, etc.
• Available as standalone software
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 6

7. Hootsuite
• Easy to customise – so get feeds for specific lists, mentions, etc.
• Allows scheduling of tweets, analytics & more.
• Also can add other social media – LinkedIn, Facebook, etc.
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 7

8. Tweetdeck
• Standalone
downloadable
client software (on
multiple platforms)
• Can clear read
items so only see
new tweets, etc.
• Other
downloadable
software include
• DestroyTwitter,
• Twitbin….
• Some software specific for macs (e.g. Hibari) or designed for mobiles &
tablets (e.g. echofon – for iphone, tweetcaster for android)
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 8

9. Twitter for Busy People (t4bp.com)
Several features:
• view your own friends’ unseen tweets
• view the last tweet from each friend
• view the last tweets from another twitter user
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 9

10. ManageFlitter
Manage / Profile Followers and Followed
Time / Schedule Tweets
Analysis of changes over time e.g. interactions
Prices range from free to $189 per month
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 10

11. Searching Twitter
• Twitter search only goes back around 10 days
• Topsy.com currently the best free Twitter search
option
• DataSift & Gnip allow for (paid) Twitter search
analysis
• A few other options for searching specific users
 SnapBird
 AllmyTweets
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 11

12. Topsy
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 12

13. Topsy
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14. SnapBird.org / AllmyTweets.net
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 14

15. Finding People To Follow
Who to follow – find people to follow
• Listorious.com
• WeFollow.com
• Twellow.com
Who follows me (or stopped following
me)
• Tweepi.com – Analyse followers
• FriendorFollow.com – who is or isn’t
following me
• Fllwrs.com – tracks changes in
followers
• Qwitter.com – track “unfollowers”
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 15

16. Twitter Analysis & Stats
• How often are they tweeting?
• When are they tweeting? And where?
• How many retweets & mentions?
• How many views?
• What is their profile?
• Who do they share in common?
• What’s trending?
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 16

17. Twiangulate.com / Tweetreach.com
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18. FollowerWonk.com
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19. MentionMap.com
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20. What’s Trending
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 20

21. What about me?
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 21

22. Reputation Management
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 22

23. Curation & Twitter Newspapers
Paper.li/awareci
Twylah.com/
awareci
Storify.com
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 23

24. Others
Twitter Chats e.g. Tweetchat.com
Links to other social networks e.g. blog posts
• Twitterfeed.com
Twitter Filters
• Slipstream.com hides selected types of tweet e.g. based on hashtags
URL Shorteners (t.co, bit.ly, ow.ly, etc.)
Schedule tweets – so released on set date or time
• Twuffer.com, Tweriod.com, Futuretweets.com and a number more
Twitter games
• e.g. artwiculate.com (word-game), 140blood.com (multiplayer fantasy games)
Apps directory for twitter – Twittereye.com
Hard-to-categorise / other
• SocialCollider.net – revealing graphically cross-connections between
conversations on Twitter
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 24

25. Artwiculate.com
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 25

26. Arthur Weiss is the managing director of AWARE - a UK
based consultancy specialising in marketing & competitive
intelligence analysis.
Contact Details:
Web Sites: www.marketing-intelligence.co.uk
E-mail: a.weiss@aware.co.uk
Twitter: @awareci
Telephone: +44 20 8954 9121
Fax: +44 20 8954 2102
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 26