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Breaking the Barrier to a 
Lower Cost Inbound 
Logistics Program 
Bill Michalski, ArrowStream 
Steve Hobbs, US Foods
Breaking the Barrier to a Lower 
Cost Inbound Logistics Program 
Agenda 
• Barrier? What Barrier? 
• What it Means for US Foods 
• How To “Break on Through” 
• How Did US Foods Succeed and What Did They 
Learn? 
• Implications for the Future
Breaking the Barrier to a Lower 
Cost Inbound Logistics Program 
Barrier? What Barrier?
Why Do We Manage Inbound 
Freight? 
We manage inbound freight if we are better positioned than our 
suppliers to move this freight efficiently 
• Volume Leverage 
• Network Density 
• Backhaul 
• Logistics Expertise 
• Carrier Relationships 
Supplier’s Freight Allowance 
– Your Cost 
Logistics Savings (or freight margin, or cost reduction, or…)
How Do We Maximize Inbound 
Freight Savings? 
• Carrier Sourcing / Negotiation 
• Consolidation 
– Multi-stop routes 
– Mode Shift from LTL to Truckload / 
Intermodal 
– Cross-dock / Pooling / Redistribution / 
3PL 
• Backhaul/Fleet Utilization 
Reality Check: These are logistics tactics based 
solely upon network size and volume. None are 
Inbound Logistics tactics.
What Makes Inbound Logistics 
Different? 
• The company that is managing the freight also 
manages purchasing 
• Why is this important? 
The size, timing, and frequency of purchase 
orders are the single biggest determinants of 
inbound freight cost
Case Study: Creating Better Consolidations 
New 
• 6 total inventory turns • 8 total inventory turns 
• 4 trucks, Avg. 99 % Filled 
• $6150 a month 
• 2900 miles a month 
Order/Route 
Current Replenishment Pattern 
Current 
State 
1,980 cs 
1,980 cs 
992 cs 
1,210 cs 
880 cs 
1,650 cs 
Plan 
99 % 
99 % 
99 % 
99 % 
M T W R F M T W R F M T W R F M T W R F 
New Replenishment Pattern 
M T W R F M T W R F M T W R F M T W R F 
90 % 
90 % 
45 % 
55 % 
40 % 
75 % 
Origin 1 
Origin 2 
990 cs 
990 cs 
990 cs 
990 cs 
1,183 cs 
1,183 cs 
1,183 cs 
1,183 cs 
Chicago, IL 
Indianapolis, IN 
Atlanta, GA 
• 6 trucks, Avg. 67 % Filled 
• $7700 a month 
• 3600 miles a month 
 Reduced Freight Cost by 20% 
 Increased Turns by 33% 
 Reduce Dock Congestion 
 Increased trailer utilization 
 Reduced emissions by 19% 
The Buyers do this…so Transportation does this. We set a new plan…that reduced inventory AND freight cost.
The Barrier 
The barrier to a lower cost inbound logistics 
network is ineffective coordination between 
purchasing and logistics teams
Breaking the Barrier to a Lower 
Cost Inbound Logistics Program 
What It Means for US Foods
Inbound Logistics at US Foods 
US Foods Network 
• 345 million cases / 7.8 billion pounds of product transported 
• Freight visibility over 50,000 lanes 
• 12,000 weekly POs / ~3500 IB loads per week 
• 5th largest US private fleet in the country 
– 5200 tractors, 6500 trailers, 320 straight trucks 
• 60+ Divisions in 8 regions 
60+ Distribution Centers 5,000 Supplier Ship Points
How was this opportunity initially 
pursued at US Foods? 
• Blueprinting Program 
– Began in 2007 
– Centralized logistics planning team 
– Finding solutions in Excel 
– Working with Purchasing at local level to determine and 
convert lanes to managed 
– Blueprints built to establish buying patterns that would 
drive equipment utilization
Some Challenges Faced 
• Reached plateau in finding new managed freight opportunities – 52% managed 
– Unmanaged freight without profitable solutions 
– Previously identified solutions fall apart without constant review 
– Constantly changing network causes rework to maintain freight under management 
• No single process and communication tool to develop and initiate solutions 
– Measurement of the process – throughput, yield %, errors, etc 
– Systematic measurement of incremental opportunity for the network 
– Multiple spreadsheets and process flow, multiple groups working independently 
• Difficulty in maintaining a regular process improvement focus 
– Exception alerts for shipment not meeting target to fix prior to tender 
– Regular reporting against targets action immediate development of new solutions 
– Root cause reporting to rationalize behavior changes to maintain margin
Initial Process 
Buyer Transportation 
Ordering Guidance 
• Business Rules 
• POs 
• Inventory 
• Sales 
• Supplier Master 
• Item Master 
Planner 
• Shipments 
• Carrier Rates 
Logistics Planner 
1. Solutions found manually 
Orders 
5. No tracking of freight 
margin vs. plan 
6. No feedback loop to 
address issues 
– one lane at a time 
2. Based on partial/aging 
OMS TMS 
Commitments 
Sales 
Loads 
Tendered 
3. No visibility if plans are being followed 
4. No ability to correct course 
data 
OMS TMS
Breaking the Barrier to a Lower 
Cost Inbound Logistics Program 
How to “Break on Through”
What Do We Need to Get This 
Right? 
A continuous planning process… 
• …spanning both teams, 
• …supported by full and timely information visibility, 
• …supported by rapid analysis tools, 
• …embedded within the execution process, 
• …so we can monitor behavior, 
• …measure results, 
• …and change course as needed.
Bridging the Silos: Recommended Process 
SaaS Technology 
“Bridge” 
Buyer Transportation 
Ordering Guidance 
• Business Rules 
& Constraints 
• POs 
• Inventory 
• Sales 
• Supplier Master 
• Item Master 
• Shipments 
• Carrier Rates 
Logistics Planner 
Sales 
Commitments 
Forecasts 
Loads 
Planned 
Master Data 
(Integration) 
Rates 
(Integration) 
Monitor 
Non-Compliance 
Adjust to preserve margin 
Orders Orders 
Measure 
Impact Measured 
Corrective Action Tracked 
Shipments 
Improve 
Corrective 
Actions 
Corrective 
Actions 
Planning 
OMS TMS 
Order 
Routing Guidance 
Load 
Tendered 
Plan 
Optimal flow plan that balances 
inventory and transportation 
costs
Breaking the Barrier to a Lower 
Cost Inbound Logistics Program 
How Did Us Foods Succeed and 
What did they Learn?
The US Foods Journey 
• 2012 live pilot 
– size the opportunity 
– define the process 
– define roles 
• 2013 phased rollout 
– new freight conversions 
– managed freight optimization 
• 2014 network-wide 
full monitoring and measuring
Results 
• Full adoption of continuous planning process by 
cross-functional, cross-division team 
• Increased freight under management beyond 
previous ceiling 
• Exceeded goals for increased savings on existing 
freight
Keys to Success 
• Communication 
• Engagement 
• Accountability
Advice to Others 
• Phase it out, and start simple 
– “Restack the blocks” 
– Roll out by location 
• It’s not just about managing more freight, it’s about 
managing the right freight 
– Analysis must keep up with the changing business 
– Find alternate solutions for lanes falling short 
• Solutions that fail are almost as valuable as those that 
succeed 
– Expose real limitations vs. perceived limitations 
– Assign costs to behaviors/decisions
Advice to Others 
• Tap into your Tribal Knowledge 
– A structured communications platform breeds a healthy supply 
chain that learns from its mistakes 
• Understand process backlogs 
– Build response time accountability 
– What gets measured, gets done
Breaking the Barrier to a Lower 
Cost Inbound Logistics Program 
Implications for the Future?
Where We’ve Been 
• Connected but separate 
• Defined by our system footprint 
• Competing incentives 
• ERP creates consistency, but not enough coordination 
Purchasing / 
Inventory Mgmt 
Purchasing / Order 
Mgmt Inventory 
Mgmt System 
Transportation 
TMS 
The result: 
• Inefficiency, higher cost 
• Difficulty in executing supply chain planning 
Warehouse Mgmt 
WMS 
Sales 
Demand Planning / 
Forecasting 
System 
ERP
Where We’re Going 
SaaS-based Bridge Solutions 
• “Connectivity” is not enough 
• “Visibility” is not enough 
• “Collaboration” is not even enough 
This type of process/personnel alignment requires: 
• Cross-functional planning and execution 
– Continuous planning 
– Today’s rapid communication support 
– Live monitoring of execution vs. plan 
– Performance measurement on the common objective 
– Workflow to correct course 
• Software-as-a-Service (SaaS) model 
– quickly deployed 
– small IT investment 
– without supplanting or changing existing systems 
– evolving with the business 
Planning 
Silo 1 Silo 2 
Execution
Don’t Forget to Complete the 
Evaluation! 
Download the conference app and rate this session. 
Start by choosing: “Cornerstones and Tracks” on the main 
menu and follow the prompts to this session’s landing page.

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CSCMP 2014 Breaking the Barrier to a Lower Cost Inbound Logistics Program

  • 1. Breaking the Barrier to a Lower Cost Inbound Logistics Program Bill Michalski, ArrowStream Steve Hobbs, US Foods
  • 2. Breaking the Barrier to a Lower Cost Inbound Logistics Program Agenda • Barrier? What Barrier? • What it Means for US Foods • How To “Break on Through” • How Did US Foods Succeed and What Did They Learn? • Implications for the Future
  • 3. Breaking the Barrier to a Lower Cost Inbound Logistics Program Barrier? What Barrier?
  • 4. Why Do We Manage Inbound Freight? We manage inbound freight if we are better positioned than our suppliers to move this freight efficiently • Volume Leverage • Network Density • Backhaul • Logistics Expertise • Carrier Relationships Supplier’s Freight Allowance – Your Cost Logistics Savings (or freight margin, or cost reduction, or…)
  • 5. How Do We Maximize Inbound Freight Savings? • Carrier Sourcing / Negotiation • Consolidation – Multi-stop routes – Mode Shift from LTL to Truckload / Intermodal – Cross-dock / Pooling / Redistribution / 3PL • Backhaul/Fleet Utilization Reality Check: These are logistics tactics based solely upon network size and volume. None are Inbound Logistics tactics.
  • 6. What Makes Inbound Logistics Different? • The company that is managing the freight also manages purchasing • Why is this important? The size, timing, and frequency of purchase orders are the single biggest determinants of inbound freight cost
  • 7. Case Study: Creating Better Consolidations New • 6 total inventory turns • 8 total inventory turns • 4 trucks, Avg. 99 % Filled • $6150 a month • 2900 miles a month Order/Route Current Replenishment Pattern Current State 1,980 cs 1,980 cs 992 cs 1,210 cs 880 cs 1,650 cs Plan 99 % 99 % 99 % 99 % M T W R F M T W R F M T W R F M T W R F New Replenishment Pattern M T W R F M T W R F M T W R F M T W R F 90 % 90 % 45 % 55 % 40 % 75 % Origin 1 Origin 2 990 cs 990 cs 990 cs 990 cs 1,183 cs 1,183 cs 1,183 cs 1,183 cs Chicago, IL Indianapolis, IN Atlanta, GA • 6 trucks, Avg. 67 % Filled • $7700 a month • 3600 miles a month  Reduced Freight Cost by 20%  Increased Turns by 33%  Reduce Dock Congestion  Increased trailer utilization  Reduced emissions by 19% The Buyers do this…so Transportation does this. We set a new plan…that reduced inventory AND freight cost.
  • 8. The Barrier The barrier to a lower cost inbound logistics network is ineffective coordination between purchasing and logistics teams
  • 9. Breaking the Barrier to a Lower Cost Inbound Logistics Program What It Means for US Foods
  • 10. Inbound Logistics at US Foods US Foods Network • 345 million cases / 7.8 billion pounds of product transported • Freight visibility over 50,000 lanes • 12,000 weekly POs / ~3500 IB loads per week • 5th largest US private fleet in the country – 5200 tractors, 6500 trailers, 320 straight trucks • 60+ Divisions in 8 regions 60+ Distribution Centers 5,000 Supplier Ship Points
  • 11. How was this opportunity initially pursued at US Foods? • Blueprinting Program – Began in 2007 – Centralized logistics planning team – Finding solutions in Excel – Working with Purchasing at local level to determine and convert lanes to managed – Blueprints built to establish buying patterns that would drive equipment utilization
  • 12. Some Challenges Faced • Reached plateau in finding new managed freight opportunities – 52% managed – Unmanaged freight without profitable solutions – Previously identified solutions fall apart without constant review – Constantly changing network causes rework to maintain freight under management • No single process and communication tool to develop and initiate solutions – Measurement of the process – throughput, yield %, errors, etc – Systematic measurement of incremental opportunity for the network – Multiple spreadsheets and process flow, multiple groups working independently • Difficulty in maintaining a regular process improvement focus – Exception alerts for shipment not meeting target to fix prior to tender – Regular reporting against targets action immediate development of new solutions – Root cause reporting to rationalize behavior changes to maintain margin
  • 13. Initial Process Buyer Transportation Ordering Guidance • Business Rules • POs • Inventory • Sales • Supplier Master • Item Master Planner • Shipments • Carrier Rates Logistics Planner 1. Solutions found manually Orders 5. No tracking of freight margin vs. plan 6. No feedback loop to address issues – one lane at a time 2. Based on partial/aging OMS TMS Commitments Sales Loads Tendered 3. No visibility if plans are being followed 4. No ability to correct course data OMS TMS
  • 14. Breaking the Barrier to a Lower Cost Inbound Logistics Program How to “Break on Through”
  • 15. What Do We Need to Get This Right? A continuous planning process… • …spanning both teams, • …supported by full and timely information visibility, • …supported by rapid analysis tools, • …embedded within the execution process, • …so we can monitor behavior, • …measure results, • …and change course as needed.
  • 16. Bridging the Silos: Recommended Process SaaS Technology “Bridge” Buyer Transportation Ordering Guidance • Business Rules & Constraints • POs • Inventory • Sales • Supplier Master • Item Master • Shipments • Carrier Rates Logistics Planner Sales Commitments Forecasts Loads Planned Master Data (Integration) Rates (Integration) Monitor Non-Compliance Adjust to preserve margin Orders Orders Measure Impact Measured Corrective Action Tracked Shipments Improve Corrective Actions Corrective Actions Planning OMS TMS Order Routing Guidance Load Tendered Plan Optimal flow plan that balances inventory and transportation costs
  • 17. Breaking the Barrier to a Lower Cost Inbound Logistics Program How Did Us Foods Succeed and What did they Learn?
  • 18. The US Foods Journey • 2012 live pilot – size the opportunity – define the process – define roles • 2013 phased rollout – new freight conversions – managed freight optimization • 2014 network-wide full monitoring and measuring
  • 19. Results • Full adoption of continuous planning process by cross-functional, cross-division team • Increased freight under management beyond previous ceiling • Exceeded goals for increased savings on existing freight
  • 20. Keys to Success • Communication • Engagement • Accountability
  • 21. Advice to Others • Phase it out, and start simple – “Restack the blocks” – Roll out by location • It’s not just about managing more freight, it’s about managing the right freight – Analysis must keep up with the changing business – Find alternate solutions for lanes falling short • Solutions that fail are almost as valuable as those that succeed – Expose real limitations vs. perceived limitations – Assign costs to behaviors/decisions
  • 22. Advice to Others • Tap into your Tribal Knowledge – A structured communications platform breeds a healthy supply chain that learns from its mistakes • Understand process backlogs – Build response time accountability – What gets measured, gets done
  • 23. Breaking the Barrier to a Lower Cost Inbound Logistics Program Implications for the Future?
  • 24. Where We’ve Been • Connected but separate • Defined by our system footprint • Competing incentives • ERP creates consistency, but not enough coordination Purchasing / Inventory Mgmt Purchasing / Order Mgmt Inventory Mgmt System Transportation TMS The result: • Inefficiency, higher cost • Difficulty in executing supply chain planning Warehouse Mgmt WMS Sales Demand Planning / Forecasting System ERP
  • 25. Where We’re Going SaaS-based Bridge Solutions • “Connectivity” is not enough • “Visibility” is not enough • “Collaboration” is not even enough This type of process/personnel alignment requires: • Cross-functional planning and execution – Continuous planning – Today’s rapid communication support – Live monitoring of execution vs. plan – Performance measurement on the common objective – Workflow to correct course • Software-as-a-Service (SaaS) model – quickly deployed – small IT investment – without supplanting or changing existing systems – evolving with the business Planning Silo 1 Silo 2 Execution
  • 26. Don’t Forget to Complete the Evaluation! Download the conference app and rate this session. Start by choosing: “Cornerstones and Tracks” on the main menu and follow the prompts to this session’s landing page.