My Pubcon Austin presentation on using Twitter for Business. March 2011.

1. Twitter in the Real World Arnie Kuenn @ArnieK

2. About Your Presenter… President of Vertical Measures in Phoenix, AZ President of the Arizona Interactive Marketing Assoc. Instructor for the Content Marketing Institute Author of the book… Available April, 2011 Twitter: @ArnieK#Pubcon

3. Real World Usage of Twitter Build Links to Content Promote Events Build Brand Awareness Obtain New Clients Twitter: @ArnieK #Pubcon

4. Why Bother with Twitter? In a study by Chadwick Martin Bailey, it was found: 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower 51% of Facebook fans and 67% of Twitter followers are more likely to buy from bands they associate with online Twitter: @ArnieK #Pubcon

5. Twitter to Build Links to Content Promote the content you already have, and not just blog posts… Videos, webinars, images, whitepapers, free guides, product pages, etc. You can even use RSS feeds for your content to Tweet Off-site content too! ---------> Google & Bing say social signals are being used in search rankings Twitter: @ArnieK #Pubcon

6. Twitter to Promote Events Twitter: @ArnieK #Pubcon

7. Build Brand Awareness Create fun content when you can Take quick picture or video & tweet it! Share personal anecdotes when possible Remind people: there is an actual person behind your Twitter account! Ask Questions Encourage interaction Twitter: @ArnieK #Pubcon

8. Obtain New Clients (@VerticalMeasure) We can directly account for more than $50,000 in new business as a result of our Twitter efforts. Twitter: @ArnieK #Pubcon

9. New Customers (@AJBombers) Milwaukee restaurant formed a community by publishing specials & answering customer questions Have more than 12,000 followers Estimate 75 percent of customers are Twitter followers Treat everyone on Twitter as if they are regulars Allow customers to write their Twitter names on the walls of the restaurant Twitter: @ArnieK #Pubcon

10. How Do We Manage Twitter? Every employee has a twitter account We train our staff and our clients’ staff on how to use Twitter and related tools We use HootSuite to manage all of our accounts We do schedule Tweets No more than an hour per day per person Twitter: @ArnieK #Pubcon

11. Measure! Measure for successes… and failures Know your goals and your audience Have a plan & set benchmarks Check your rankings, traffic, conversions and other key metrics Twitter: @ArnieK #Pubcon

12. Thank You! Facebook LinkedIn Group @VerticalMeasure Contact:888-476-1881 www.VerticalMeasures.com