E-commerce in MENA by Iyad kamal
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E-commerce in MENA presented by Iyad Kamal, COO, Aramex International at the ArabNet Digital Summit 2013, Dubai, UAE
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E-commerce in MENA by Iyad kamal
- 3. (THE ALL NEW) eTrends in the Middle East
- 4. Step One:
- 5. Step Two:
- 6. Step Three:
- 7. Step Four:
- 8. 1 findings in 15 min…
- 11. How Heavy?3 1.25 Kg 1.45 Kg 1.15 Kg
- 13. What do people buy? Apparel Entertainment Books Electronics 5
- 14. eFulfillment Models / Dubai DC / Direct Express / Shipments / Saudi DC 6
- 15. Transit Time ex Dubai7 (1~4days)+1 1=COD Locals and beyonds
- 16. Who Buys More?8
- 17. The Saudi Market 65% vs. 35%Local Beyonds 9
- 19. Who Pays Online More?11 Jordan QatarUAEBahrain Oman Egypt OmanUAEBahrain Qatar Then Now
- 20. Returns Ends at 25% Starts at 10% Why do returns happen? Ends at 22% 21
- 21. Payment Type & Returns X 31
- 23. How integrated are we? • Click to Ship • API • EDI • Premier Site 51
Editor's Notes
- Overall Growth (ecommerce & SnS):Q1/2011 To Q1/2012 70%Q1/2012 To Q1/2013 67%Q1/2011 To Q1/2013183%
- Ecommerce Growth:Q1/2011 To Q1/2012 300%Q1/2012 To Q1/2013 188%Q1/2011 To Q1/20131065%600,000 vs. 1,400,000
- Ecommerce Avg Weight (Jan-Apr/2013) has increased to 1.44 Kg “Compared to 1.23 on 2012 and 1.16 on 2011”Combined Ecommerce and SnS Average is 1.35No Changes on SnSAvg Weight
- Ecommerce Avg Order Value is 115 USD, SnS is less “between 60 – 78 USD”There is a variation between countries in ecommerce value: highest is Qatar around 150 USD, lowest is Egypt 79 USD “this is cumulative 2011 – Q1/2013”Average current (Q1/2013) value is 110 USD
- Still almost the same, updated list is attached
- In all countries COD Avg TT is 1 day longer than the online paymentKuwait long TT is due to customs issues
- 2013 Order:Ecommerce (Jan-Apr/2013): SA, AE, EG making 93% of the businessSnS (Jan-June/2013): SA, AE, QA (Kuwait is 4th, customs issues might be the reason) making 64% of total businessNote: SA + AE makes 82% of the total ecommerce business and around 50% of SnS
- 2011 BYND : Local 38:622012 BYND : Local 34:662013 BYND : Local 33:67
- 2011, COD:CRDT 71%:29%2012, COD:CRDT 77%:23%2013 (Jan-Apr) COD:CRDT 75%:25%
- 2013 order:LBEGBHQAAEOMSAKWJO “Lebanon can be ignored as number of shipment is very low”
- 2013 trends:Return starts at 10% “Oman” and ends at 22% “KSA”Overall return rate is 17%Overall Return Rate:2011 17%2012 20%(Jan-Apr/2013) 17%
- Based on Number returned:(Q1/2011) CRDT : COD 1:7(Q1/2012) CRDT : COD 1:10(Q1/2013) CRDT : COD 1:72011 CRDT : COD 1:92012 CRDT : COD 1:11(Q1/2013) CRDT : COD 1:7
- 2013: Still 76% to 24%
- Most of our customers are using ClickToShip and basic API solutionsWe are upgrading major customers to more advance API solutions and EDIPremier is implemented gradually