13. FOR EXAMPLE…
You are a marketing major with two great
internships under your belt, you can blog
about what you learned through your
internships.
If you were the treasurer of a club on
campus, you can share your experience
with budgeting and fund allocation.
14. #2. IT SHOWS YOUR
PASSIONWHAT ARE YOU PASSIONATE ABOUT?
19. 1. YOUR PICTURESome Tips:
• Choose a photo that looks like you
• Make sure your face takes up at least 60% of the frame
• Choose the right expression
• Wear what you’d wear to work
• Choose a background that isn’t dictating
21. 1) Succinctly showcase your specialty, value proposition, or your “so what?”
2) Speak directly to the audience you want to entice
3) Be specific
4) Worm in the important key words
5) Be creative
EXAMPLES:
“Writer, editor, illustrator.”
“Experienced Internet Retail, Advertising and Marketing
Senior Executive”
2. YOUR HEADLINE
22. There are several ways to write a good Summary:
It could be a copy/paste of your resume’s summary
section
It could read more like your bio
You could take a core competencies approach
Or you could get quite creative and pair an
interesting story
3. YOUR SUMMARY
23. You add where you have worked, for how long, and in
what roles and functions. Include your current
position and at least two other positions.
There are two basic ways to handle this section:
• Adapt it from your resume
• You can simply add the name of employer, your
position, dates, and keep the rest blank
4. YOUR EXPERIENCE
24. Include keywords everywhere, especially in
the Summary and Experience sections, for
search engine optimization (SEO) purposes.
When recruiters use LinkedIn, they use
certain industry specific key words. These
are the terms that will help you show up in
their search results within LinkedIn.
5.KEYWORDS AND SEO
25. • Recommendations can be from anyone: bosses,
colleagues, mentors and mentees, happy clients, or
anyone who has collaborated with you and benefited
from your skills or advice.
• Ensure that the sum total of your recommendations
covers all your skills and experiences, and that the
content in them backs up what you wrote about
yourself.
6. RECOMMENDATIONS
26. 7. GROUPS AND
ASSOCIATIONS
Groups are a way to build relationships
and network with people who are
doing similar work or have similar
interests as you
27. 8. A “FULLY COMPLETED
PROFILE”
Here is LinkedIn’s definition of a 100% Completed Profile:
- Your industry and location
- An up-to-date current position (with a description)
- Two past positions
- Your education
- Your skills (minimum of 3)
- A profile photo
- At least 50 connections
29. Undergraduate senior accounting student at NC State with a concentration in
information systems. I am looking to combine my technical skills with
accounting knowledge to get a job in the rapidly growing information systems
field. Graduating in December 2016 looking for immediate work in my field
before sitting for my CPA exam and possibly getting my master’s degree in
accounting.
A couple facts about myself:
- I am passionate about technology. I want to work for a company that
embraces the transfer into the digital age rather than one who simply deals
with it.
- I am flexible. I've done everything from flipping burgers and changing oil to
online advertising and tax work. I am too young to have a set career path. I am
an accounting major but I am interested in how I can help your company and
where that will take my professional career.
WHO’S SUMMARY?
30. WHO’S EXPERIENCE?Camp Counselor
YMCA Camp Thunderbird
July 2013- Present (3 years 1 month)
Demonstrated leadership skills by assisting Junior counselors with questions and/or concerns
Supervised and managed all of the day to day daily camp activities
Enforced the safety rules of the camp and keeping all of the campers secure
Created daily recreational plans for the children
Communicated with parents about campers experience
Responsible for maintaining a clean and organized cabin
31. WHO’S SUMMARY?I am a Sophomore at the University of North Carolina at Chapel Hill
pursuing a major in Business with a concentration in consulting and
considering a minor in German Language. On campus I am involved with
the Carolina Women in Business Club as well as UNC Dance Marathon, a
volunteer organization that raised over 500,000 dollars for children, and
their families, of the UNC Children’s Hospital. I am also a member of both
the Honors College and the Assured Admission program in the Kenan-
Flagler Business School. Which has allowed me the opportunity to attend
many interesting seminars from the former and guaranteed admission
into the Kenan-Flagler Business School from the latter. This past summer I
traveled to Italy to study at the Lorenzo de Medici Institute in Florence,
after which I worked for a Non-Profit organization called Camp Pals which
works with people with down syndrome, and lastly I took part in a short
internship under the Director of Operations at Childress Klein in Charlotte.
What is it that you want to be known for…
Personal branding is the process of determining your most important core attributes and communicating them consistently across every possible medium.
Personal branding is how we define ourselves in the work space while at the same time, incorporating the personal elements that makes us who we are
Go to poll
A powerful, clear, positive idea that comes to mind when people thing of you
It’s what you stand for---values, abilities, and actions
A broadcast message about your character and performance
Tells your audience 3 things…
To introduce yourself verbally, visually, and in writing
To create an aura about what you do and how you do it
To demonstrate to others about your beliefs, values, and abilities
To change/ clarify/ create perceptions
To influence
Who knows what an elevator pitch is?
A brief, prepared statement that defines a product, service or outlines the value of an organization or individual in as little as 30 seconds, the length of a typical elevator ride
Everything you learned through your college courses, internships, jobs and extracurricular activities can be shared through personal branding.
When you enter the job market, you will be competing with other candidates who may have more job experience than you.
Personal branding can help you compensate for your lack of job experience because it showcases what you have learned through your college experience.
Now you are emerging with a personal brand that applies your collegiate experience to a workplace one!
Many employers are thrilled to see job candidates who are excited about their industry or niche.
If you are a biology major with a strong passion for recycling, you can share your passion through YouTube videos, blogging and your social media posts.
This all helps when it comes time to finding a job that aligns with your passion because you can show recruiters how you’ve been advocating for your industry!
If we Google you… what will come up?
If time willing, we will ask for volunteers to Google their name and see what appears.
92% of companies are using social media for recruiting. Additionally, 3 out of 4 hiring managers and recruiters are checking candidates’ social media profiles --- even of you did not provide links to your accounts
What does this mean for you?
It means you can leverage your comfort level with social media and use it to your advantage
Remove any posts or pictures that may not show you in the best light
Post content that shows your expertise and passion
Use social media to make connections with people who can refer you to employers
Are you hesitant to get a resume or your LinkedIn profile ready because you don’t feel you have enough content to make it impressive?
With personal branding, you are creating content (blogs, videos, PowerPoint presentations) that can be shared on your resume or LinkedIn profile.
Personal branding also helps you draw connections from your college activities to potential job skills.
**Think of it this way… what would look more impressive to a job recruiter: A LinkedIn profile that contains links to your term papers, PowerPoint presentations and blog posts about your industry, or a LinkedIn profile that just lists your Pizza Hut delivery career
Personal branding is still a new practice for college students, much less more experienced career professionals.
If you have a personal branding strategy, you will be way ahead of the curve, make you more competitive in the job market.
Personal branding helps you make the best impression.
When you use personal branding to formulate your resume, portfolio, LinkedIn profile, blog and much more, you are putting your best foot forward
Imagine if you could permanently run an ad in a world newspaper selling the best of “you”—and that anyone with any opportunity, whether it is a job offer, a consulting gig, or a business deal, could find you… that’s LinkedIn.
The picture should be of your face. Not your dog. Or a waterfall
You have 120 characters at the top of your profile to describe to the world what you do. Many people just put their official job title. Which is one way to go… or you can really use the system to your advantage here.
Choose descriptive and compelling keywords that …
****Make you as marketable as possible
****Help you get found by the right people
Think of it as your “60-second commercial” or your “elevator speech.” These are the first sentences people read, and you have a very short time to grab the reader’s attention and make them want to read more
----Core competencies approach--- list the three or four big results you have achieved on behalf of your past employers
**The mission-based summary opens with a broad description of what you do, then gets more and more specific. This is a great choice if you’re using LinkedIn to engage with a variety of people. It also shows that you get the bigger picture.
***The Personality Summary--- If you’re really looking to hook people, begin with an anecdote that demonstrates one or two key personality traits. Because this type of summary focuses more on soft skills than on hard skills, it’s ideal for two types of users: the networkers and the less-experienced.
***The Short and Sweet Summary---- is a smart choice for those in conservative or technical industries. This also works for active job hunters. Why? It allows you to get a lot of keywords in, which will help advance you in the search results when a recruiter looks for someone who fits your profile.
***The Blended Summary---As the name suggests, this summary is a blend between the personality and the mission versions. It’s perfect if you want to get straight to the facts, but you also want some levity in your description.
To make this work, begin with your current job and a couple work accomplishments or highlights, and then add some “fun facts”. However, make sure they’re not too fun --- “I love karaoke (ask me about my Mariah Carey cover)” is fine. “My personal motto is ‘It’s 5 PM somewhere!’” is probably not. When in doubt, leave it out.
The Accomplishments Summary--- Great for those who are seeking work—either a full-time position or freelance gigs. It cuts to the chase and tells potential employers or clients exactly why you deserve the job, as well as the (high) caliber of work they can expect from you
**TIP** End with a Call to Action--- for example,” Please reach out to discuss opportunities in X, Y, and Z”
At the end of this section, the reader must have a strong idea of who you are and how you help people
This is the body of your profile--- just like on a traditional resume– where you really showcase your experience, expertise, and skills.
Adapt it from your resume;--------you can copy/ past the relevant job descriptions and accomplishments for each position
If you are uncomfortable listing too much information under specific employers, you can simply add the name of employer, your position, dates, keep the rest blank, and include in the Summary a more general “skills-based” experience piece
Ways to figure out your key words:
What words and phrases might people in your target market use to search for someone with your background, experience, and service offering?
Tip***Go to the Careers page of potential employers you are interested in, and pick common keywords around that job or industry
You have to be proactive about asking for recommendations, following up, and keeping on top of it.
A well-crafted recommendation that is genuinely glowing from a peer is better than a few generic sentences from a high level managing director
Tip*** Have a strategy. Ask each person to speak to particular skills or highlight certain experiences with as much detail as possible.
--------Help out recommenders by giving them this detail. For example, if you want them to highlight leadership skills, remind them of two or three instances when you skillfully led a project
Always thank your recommenders and offer to recommend them too.
--You have about 1.3 million groups on LinkedIn to choose from
Join as many relevant groups as you can and contribute to the conversation.
As a start, join the alumni groups for where you went to school and any industry association groups pertinent to your line of work.
When you join the discussion, try to lend your expertise to benefit the conversation and to show your interest and your value
LinkedIn says your profile will appear 40 times more in search results if it is “complete.” in other words, you will open 40 times more opportunities if you do this.
