Presentatie AppGarage: Pieter van Helvoirt Adobe Systems Wat heeft de telefoon ons gebracht

1. Accelerate Your Mobile Marketing with Apps
Name | Title
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

2. Pieter van Helvoirt | Sr. Solution Consultant | helvoirt@adobe.com |
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
@pvanhelvoirt

3. Agenda
10:00 Opening: Wat heeft de telefoon ons gebracht - Pieter van Helvoirt, Adobe
10:30 Toepassingsmogelijkheden van mobiele apparaten - Astrid Hackenberg, Microsoft
11:00 Mobiele Business- en verdienmodellen - Jan Willem Broekema, EBU
11:30 Met M-Commerce meer resultaat - Corine van Drunen, QiQQER
12:00 Lunch, netwerken en informatiemarkt
13:00 Hoe bereik ik mijn klant en verhoof ik klantloyaliteit met apps - Michiel Ebeling, Mobgen
13:30 Mobiele strategie - Michel van Velden, Oneshoe
14:15 In 7 overzichtelijke stappen mobiel werken - Pieter Schouten, HP
15:00 Koffie pauze
15:30 De toekomst van mobiele apparaten - Astrid Poot, Fonk Mobile
16:00 Borrel en informatiemarkt
12:00 – 12:30 – 13:00 Break-out workshop: Mediastrategiespel
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7. Hoe het allemaal begon…
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8. Het begon allemaal met de Motorola DynaTAC 8000X – prototype in
1973
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9. De telefoon gaat mee in de auto…
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10. De Nokia 101 – De eenvoudige GSM telefoon in 1992
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11. IBM Simon Personal Communicator in 1993
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12. Motorola StarTAC en de Nokia Communicator in 1996
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13. De Nokia 5110 - hip en trendy in 1998
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14. De Sharp SH04 in 2000
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15. Blackberry 5810 in 2002 en de Palm Treo 600 in 2003
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16. Nokia N-Gage in 2003 en de Motorola ROKR E1 in 2005
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17. Apple’s eerste iPhone en de Motorola F3 beide in 2007
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18. HTC Dream in 2009
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19. Verschillende merken, systemen en app-stores
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20. Van groot naar klein en weer terug - Tablets
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21. Verschillende toepassingen zakelijk en privé
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 21

22. Verschillende toepassingen zakelijk en privé
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 22

23. Verschillende toepassingen zakelijk en privé
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 23

24. Verschillende toepassingen zakelijk en privé
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 24

25. add covers for
GQ
WIRED
Backpacker
living
readers digest
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26. Most Popular Devices and Offline
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26

27. Multi Device Publishing
Browser Android Android
iPad &
iPad Mini
iPhone &
iPod Touch
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Phones
Windows 8.1
devices

28. The ultimate digital publishing solution for everyone
CREATIVE DIGITAL PUBLISHING SUITE
CLOUD
+
PRODUCE DISTRIBUTE MONETIZE ANALYZE VIEW
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29. Verschillende toepassingen zakelijk en privé
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 29

30. Verschillende toepassingen zakelijk en privé
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 30

31. Verschillende toepassingen zakelijk en privé
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 31

32. Verschillende toepassingen zakelijk en privé
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 32

33. Verschillende toepassingen zakelijk en privé
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 33

34. Verschillende toepassingen zakelijk en privé
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 34

35. Verschillende toepassingen zakelijk en privé
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 35

36. Verschillende toepassingen zakelijk en privé
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 36

37. Security
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38. 31% say customer-facing
apps have
greatest impact on post-purchase
loyalty
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Role of apps in the customer purchasing lifecycle
Customer-facing apps drive loyalty
Source: “The Connected Marketer: How Apps are Engaging Customers, Partners, and Employees,” Forbes
Insights, January 8, 2014. http://bit.ly/mobile-app-report

39. 67% report the number
of users of internal apps
has grown over the past
year
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Rate of growth in user volume for internal apps
(among companies building and deploying internal apps)
Internal apps growing too
7%
7%
25%
28%
Source: “The Connected Marketer: How Apps are Engaging Customers, Partners, and Employees,” Forbes
Insights, January 8, 2014. http://bit.ly/mobile-app-report

40. Executives see internal
apps playing greater
roles in facilitating
sales, communication
and training processes
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Roles and functions of internal apps
Internal apps drive efficiencies
Source: “The Connected Marketer: How Apps are Engaging Customers, Partners, and Employees,” Forbes
Insights, January 8, 2014. http://bit.ly/mobile-app-report

41. Most organizations have 1-3 apps
Three-fourths of executives say app budgets are increasing
Customer-facing mobile apps Internal mobile apps
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Numbers do not add to 100% due to
rounding
Numbers do not add to 100% due to
rounding
Apps on the rise
Source: “The Connected Marketer: How Apps are Engaging Customers, Partners, and Employees,” Forbes
Insights, January 8, 2014. http://bit.ly/mobile-app-report

42. Accelerate Your Mobile Marketing with Apps
Name | Title
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.