Totally Spies! Fashion Agents : In-Game Campaign
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Totally Spies! Fashion Agents : In-Game Campaign

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The in game campaign opportunities in the Totally Spies! Fashion Agents Facebook application.

The in game campaign opportunities in the Totally Spies! Fashion Agents Facebook application.

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Totally Spies! Fashion Agents : In-Game Campaign Presentation Transcript

  • 1.  
  • 2. Totally Spies! Fashion Agents : a new efficient and targeted medium Communicate in an innovative and efficient way on Facebook through a new ad medium : social gaming. Reach thousands of potential prospects thanks to an unique app.
  • 3.  
  • 4.  
  • 5.  
  • 6. In Game campaign proposal for Your Brand
  • 7. An ad medium
    • Social Gaming is a new ad medium but it is much more than a traditional medium : it is the emotional prime time, a multitasking antidote!
    • TSFA has a highly targeted audience for brands which want to find a new and effective way to communicate.
    • Moreover it could be a great PR opportunity!
    • Conditions:
    • The brand is in its place if it has a meaning into the game experience, and can participate to the reality of the game.
    • Brands have to become content providers.
    • Report: our partners and our team are there to help to build an efficient and immersive campaign, providing analysis and measures of your campaign effectiveness.
  • 8.  
  • 9. Product placement opportunities : Outfits, Accessories, Furniture, Pets, Energy items, or Gifts
  • 10. Shop integration
  • 11.  
  • 12. In Game Campaign Proposal Example FOOD BRAND
  • 13. Campaign Details
    • Objectives :
    • Recruit 60 000 Fans on a Food Brand Fan Page
    • Create the first in game campaign for the brand and communicate on it (PR). Increase awareness and buzz for the brand.
    • Budget :
    • 40 000 € // 0,65 € per Fan
    • Campaign type :
    • Performance campaign + Branding
    • Target :
    • French users of Totally Spies! Fashion Agents application
    • Timing :
    • 2 /3 weeks – Apr 12 to Apr 30, 2011
  • 14. Tactic
    • Justification of the brand presence with an interest generating a positive perception for the player.
      • In game engagement based ads : for a promise to win 4 WC* the player is invited to like the Brand Fan page.
      • 1 branded energy item which stands in for the standard item sold at 1 WC. A 2 points energy prime is offered to the player.
      • 1 branded energy gift offers one more energy point than the standard energy gift for a better brand exposure and reach people out of the app.
      • * Virtual currency of the game
  • 15.  
  • 16. In Game Campaign Proposal Example PET FOOD BRAND
  • 17. Campaign Details
    • Objectives :
    • Recruit 50 000 leads on the brand website.
    • Create the first in game campaign for the brand and communicate on it (PR). Increase awareness and buzz for the brand.
    • Budget :
    • 50 000 € // 1,00 € per Lead
    • Campaign type :
    • Performance campaign + Branding
    • Target :
    • French users of Totally Spies! Fashion Agents application
    • Timing :
    • 2 /3 weeks – Mar 25 to Apr 15, 2011
  • 18. Tactic
    • Justification of the brand presence with an interest generating a positive perception for the player.
      • In game engagement based ads : for a promise to win a discount voucher of 5 WC* for a cat purchase, the player is invited to sign on the brand website.
      • 3 branded items: 3 cats with different behaviors interacting with brand products.
      • 1 branded accessory gift for a better brand exposure and reach people out of the app.
      • * Virtual currency of the game
  • 19.  
  • 20. Contact Head Office OUAT Entertainment 197, rue de Bordeaux - 16000 Angoulême France Tel: (+33) 545 384 015 Frédérique Doumic (CEO) [email_address] Antoine Papot (Customer Acquisition Manager) [email_address] http://www.ouat-e.com
  • 21.