This document discusses A/B testing as a conversion rate optimization strategy. It notes that A/B testing was conducted on 18-01-2018 to evaluate different page variations and their impact on metrics like conversions. The goal of A/B testing is to identify the variation that performs best at driving the desired outcomes.

2. A/B TESTING
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15. A/B TESTING
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48. Conversion Rate Optimization
strategy
A/B TESTING
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52. Conversion Rate Optimization
strategy
A/B TESTING
18-01-2018