September 2011 - Marketing Roundtable - Son Tran

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September's panel will discuss how to turn customers and stakeholders into advocates. Join consumer and business marketing experts as they reveal the latest integrated marketing and customer satisfaction strategies for creating relationships with customers that care, share and buy.

Published in: Technology, Business
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September 2011 - Marketing Roundtable - Son Tran

  1. 1. SPARK ROUNDTABLE
  2. 2. THE DISENGAGED DIGITAL SPACE
  3. 3. THE ENGAGED DIGITAL SPACE Website Email Marketing Organic Search On-line Advertising (OLA) Flickr Youtube Twitter Blogs Facebook
  4. 4. CURRENT COMPONENTS: WEBSITE
  5. 5. A THRIVING DIGITAL ECOSYSTEM Monitoring Discover Influencers Content Curation Competitive Analysis LISTEN
  6. 6. LISTEN: MONITORING
  7. 7. A LITTLE TOLD ME The Competitor The Competitor The ROI The Complaint / Expressed Need The Compliment / The Influencer
  8. 8. THE INFLUENCER
  9. 9. THE INFLUENCER
  10. 10. THE INFLUENCER Efficiency Reputation Differentiation Risk Reduction Client Retention Brand Association Environmental Impact Economic Development Perception Shift PR and Exposure Client Education Network Growth Building Trust Innovation
  11. 11. WEBSITE: INFLUENCERS
  12. 12. <ul><li>QUALITY VS. QUANTITY </li></ul><ul><li>INTEREST & TRUST </li></ul><ul><li>VALUE </li></ul>LET’S NOT FORGET, IT’S ABOUT...
  13. 13. A THRIVING DIGITAL ECOSYSTEM Content SharingContent CreationReview Concept + IdeationMeasurement ENGAGE
  14. 14. SOCIAL MEDIA CHANNELS BlogsBookmarking/taggingBrand monitoringContent aggregationCrowdsourcing/votingDiscussion boards and forumsEvents and meetupsMashupsOnline VideoOrganization and staffing Outreach programsPhotosharingPodcastingPresentation sharingPublic relations - sm releasesRatings and reviewsSN - apps, fan pages, groupsSponsorshipsVirtual WorldsWidgetsWikis
  15. 15. SHARE CONTENT
  16. 16. SOCIAL CONTENT
  17. 17. SOCIAL CONTENT
  18. 18. SOCIAL CONTENT
  19. 19. SOCIAL CONTENT
  20. 20. ENGAGING CONTENT
  21. 21. ENGAGING CONTENT
  22. 22. ENGAGING CONTENT
  23. 23. ENGAGING CONTENT
  24. 24. PROMOTE YOUR FANS
  25. 25. GEO SOCIAL <ul><li>CHECK-IN </li></ul><ul><li>BADGES </li></ul><ul><li>MAYOR LOVE </li></ul><ul><li>TIPS </li></ul>
  26. 26. MANAGEMENT TOOLS
  27. 27. THE ENGAGED DIGITAL SPACE Website Email Marketing Organic Search On-line Advertising (OLA) Flickr Youtube Twitter Blogs Facebook

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