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September 2011 - Marketing Roundtable - Son Tran

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September's panel will discuss how to turn customers and stakeholders into advocates. Join consumer and business marketing experts as they reveal the latest integrated marketing and customer …

September's panel will discuss how to turn customers and stakeholders into advocates. Join consumer and business marketing experts as they reveal the latest integrated marketing and customer satisfaction strategies for creating relationships with customers that care, share and buy.

Published in: Technology, Business
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Transcript

  • 1. SPARK ROUNDTABLE
  • 2. THE DISENGAGED DIGITAL SPACE
  • 3. THE ENGAGED DIGITAL SPACE Website Email Marketing Organic Search On-line Advertising (OLA) Flickr Youtube Twitter Blogs Facebook
  • 4. CURRENT COMPONENTS: WEBSITE
  • 5. A THRIVING DIGITAL ECOSYSTEM Monitoring Discover Influencers Content Curation Competitive Analysis LISTEN
  • 6. LISTEN: MONITORING
  • 7. A LITTLE TOLD ME The Competitor The Competitor The ROI The Complaint / Expressed Need The Compliment / The Influencer
  • 8. THE INFLUENCER
  • 9. THE INFLUENCER
  • 10. THE INFLUENCER Efficiency Reputation Differentiation Risk Reduction Client Retention Brand Association Environmental Impact Economic Development Perception Shift PR and Exposure Client Education Network Growth Building Trust Innovation
  • 11. WEBSITE: INFLUENCERS
  • 12.
    • QUALITY VS. QUANTITY
    • INTEREST & TRUST
    • VALUE
    LET’S NOT FORGET, IT’S ABOUT...
  • 13. A THRIVING DIGITAL ECOSYSTEM Content SharingContent CreationReview Concept + IdeationMeasurement ENGAGE
  • 14. SOCIAL MEDIA CHANNELS BlogsBookmarking/taggingBrand monitoringContent aggregationCrowdsourcing/votingDiscussion boards and forumsEvents and meetupsMashupsOnline VideoOrganization and staffing Outreach programsPhotosharingPodcastingPresentation sharingPublic relations - sm releasesRatings and reviewsSN - apps, fan pages, groupsSponsorshipsVirtual WorldsWidgetsWikis
  • 15. SHARE CONTENT
  • 16. SOCIAL CONTENT
  • 17. SOCIAL CONTENT
  • 18. SOCIAL CONTENT
  • 19. SOCIAL CONTENT
  • 20. ENGAGING CONTENT
  • 21. ENGAGING CONTENT
  • 22. ENGAGING CONTENT
  • 23. ENGAGING CONTENT
  • 24. PROMOTE YOUR FANS
  • 25. GEO SOCIAL
    • CHECK-IN
    • BADGES
    • MAYOR LOVE
    • TIPS
  • 26. MANAGEMENT TOOLS
  • 27. THE ENGAGED DIGITAL SPACE Website Email Marketing Organic Search On-line Advertising (OLA) Flickr Youtube Twitter Blogs Facebook
  • 28.  

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