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Math Speaks: How I Use Math In My Job As A Digital Marketing Professional

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I had the opportunity to speak with high school students in town about my job and how I use math to get the job done.

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Math Speaks: How I Use Math In My Job As A Digital Marketing Professional

  1. 1. DIGITAL MARKETING PROFESSIONAL HOW I USE MATH IN MY JOB AS A J E N R O S S I @ A N D T H E N _ J E N
  2. 2. OVERVIEW WHAT DOES A DIGITAL MARKETER DO? A BRIDGE BETWEEN I.T. AND MARKETING Website SEO Manage Blog Website Design Email Campaigns Lead Management Paid & Organic Traffic Social Media Management Online Reputation Management Build Content Calendar Around Campaigns
  3. 3. SKILLS TECHNOLOGICALLY SAVVY A DEEP UNDERSTANDING OF DATA AND ANALYTICS CREATIVITY
  4. 4. TECHNOLOGY TOOLS OF THE TRADE CMS Analytics SEO Tools Curation Tools Photo Editing Software Video Editing Software Email Subscription Services Social Media Posting and Tracking Tools
  5. 5. ANALYTICS RECORD OBSERVE ACT REPEAT Watch What Is Happening In Analytics Make Predictions Based On Traffic Trends & Actions Of Visitors Move Traffic The Way You Want, To Meet A Goal Take This Data Into The Next Campaign
  6. 6. CREATIVITY FITTING IN AND BEING DIFFERENT Take trends and see if I can fit it into the brand's story. By communicating with a prospect in their language, it shows understanding of their problem. Compare to the market to see what the competition is doing.
  7. 7. OBSERVING WHAT YOU SEE
  8. 8. OBSERVING WHAT I SEE
  9. 9. DATA KPIS AND BENCHMARKS 15% of Visitors From Adwords Complete a Form 60% of Social Visitors Complete a Form Adwords Leads Close In 1.5 - 4 Months Social Leads Ask for A Quote After ~ 18 Months
  10. 10. LEAD WARMING AN INBOUND MARKETING APPROACH Different types of information appeals to different leads at different times AWARENESS CONSIDERATION DECISION Guides eBooks Blog Posts 3rd Party Reports Webinars Solution Comparisons Expert Guides How To Videos Podcasts Vendor Comparisons Case Studies Trials, Downloads, Presentations Virtual Tradeshows Product Literature
  11. 11. DEVELOPING GOALS WORKING WITH THE SALES TEAM Constantly working on building and working on a list of relevant leads for the sales team to call on.
  12. 12. MAKING A PLAN USING MARKETING DATA TO MEET GOALS $50,000 in New Sales 100 New Customers 665 New Leads 4434 Website Visitors Total Cost If Only Using Paid Traffic: $35,472 A More Balanced Plan Is Needed Social Media Organic Search Ad Words Other
  13. 13. TESTING FINDING WHAT WORKS Page Title Features Of This Product Order Now Page Title Features Of This Product Order Now A B 23% Click16% Click
  14. 14. AMPLIFY EFFORTS USING TECHNOLOGY TO IMPROVE ODDS AKA: Why is that toaster following me everywhere online? UTMS Fresh Berries Delivered Daily Get Your Free Sample Now IP Address Tracking Cookies
  15. 15. 39%OF POLLED USERS Would click a retargeting ad if they were offered a good deal. 75%SAVINGS Retargeting, depending on audience and initial cost of keywords, costs less than the first impressions. USING RETARGETING TO IMPROVE ODDS Source: Leadpages.com 08/2016 Survey
  16. 16. “ONLY ONE OF THE TOP 10 UNIVERSITY MARKETING PROGRAMS REQUIRES A DIGITAL MARKETING CLASS.” YOU CAN START NOW Paul Roetzer, Forbes.com 08/2014
  17. 17. Hubspot's Marketing Blog Canva- Web-based Image Creation Wordpress- Free CMS RESOURCESFOR INQUIRIES & MORE Google Analytics Feedly- RSS Feed Organizer Social Media Examiner
  18. 18. THANK YOU @ANDTHEN_JEN

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