2. Mush! Mush!
Michelle Massey Barnes Photography
Charlie Steen, ThoughtWell Media
Nick Turnbull, Turtle Cell

3. Your Marketing Race
1. What is my business, and what makes it special or
unique?
2. How does my business differentiation meet a need and
create value for customers?
3. What am I doing now to market my business?
4. What is my biggest business challenge or pain right
now?
5. What specific marketing steps will I take, in the next six
months, to address this pain – or pursue this opportunity?

4. Your Marketing Mentors
Bob Diakow, Brand Development
John Eaton, 401k GPS
Marcia Luke Van-Diik, Move Communications

5. Michelle Massey Barnes Photography

15. Michelle Massey Barnes Photography
1. What is my business, and what makes it special or
unique?
2. How does my business differentiation meet a need and
create value for customers?
3. What am I doing now to market my business?
4. What is my biggest business challenge or pain right
now?
5. What specific marketing steps will I take, in the next six
months, to address this pain – or pursue this opportunity?

16. Charlie Steen, ThoughtWell Media

22. Charlie Steen, ThoughtWell Media
1. What is my business, and what makes it special or
unique?
2. How does my business differentiation meet a need and
create value for customers?
3. What am I doing now to market my business?
4. What is my biggest business challenge or pain right
now?
5. What specific marketing steps will I take, in the next six
months, to address this pain – or pursue this opportunity?

23. Nick Turnbull, Turtle Cell

25. Nick Turnbull, Turtle Cell
1. What is my business, and what makes it special or
unique?
2. How does my business differentiation meet a need and
create value for customers?
3. What am I doing now to market my business?
4. What is my biggest business challenge or pain right
now?
5. What specific marketing steps will I take, in the next six
months, to address this pain – or pursue this opportunity?

26. Strategy > Action > Pain > Plan

27. Michelle Massey Barnes Photography
1. What is my business, and what makes it special or
unique?
2. How does my business differentiation meet a need and
create value for customers?
3. What am I doing now to market my business?
4. What is my biggest business challenge or pain right
now?
5. What specific marketing steps will I take, in the next six
months, to address this pain – or pursue this opportunity?

28. Charlie Steen, ThoughtWell Media Photography
1. What is my business, and what makes it special or
unique?
2. How does my business differentiation meet a need and
create value for customers?
3. What am I doing now to market my business?
4. What is my biggest business challenge or pain right
now?
5. What specific marketing steps will I take, in the next six
months, to address this pain – or pursue this opportunity?

29. Nick Turnbull, Turtle Cell
1. What is my business, and what makes it special or
unique?
2. How does my business differentiation meet a need and
create value for customers?
3. What am I doing now to market my business?
4. What is my biggest business challenge or pain right
now?
5. What specific marketing steps will I take, in the next six
months, to address this pain – or pursue this opportunity?

30. Questions?

31. See you again in May!

32. Next Marketing Roundtable Program:
Go Fish: Customer Attraction
Moderator: Sean Hickey