1. SEO Tutorial
SEO is one of the most coveted areas in online knowledge, as it is an
area that is critically important to understand to generate free search
engine traffic. If you are not getting search engine traffic for free, you
are leaving traffic on the table. There are two areas of SEO – on-page
and off-page. People often spend too much time on - page
optimization, working on things like keyword density and doing stupid
things like keyword stuffing, and not enough time off-page. But the
bottom line is, it is the off-page that gets you traffic, that gets you
rankings. Now, you have to have the five basic areas of on-page
optimization under control, but other than that, off-page is the way to
go. So what do you have to do to get the off-page optimization
techniques under control?

2. The first thing to understand is that the primary focus
of off-page optimization is creating back links to
your web site. You see, the search engines assume
that if you have more back links to your website,
that you must have a web site that is more
‘popular’ than other similar web sites. Now, there is
an issue of quality with the back links – but basically
the worst a back link should be able to do to you is
nothing – of course, that makes it a waste of time if
you get nothing out of it.

3. Here are the basics:
1) Write articles, put at least one text anchor link with
your keyword in the text, in your articles, and
submit them to the highest ranked article
directories online.
2) Submit your URL to the top ranked web directories
online.
3) Use this option sparingly, because if someone you
link to becomes banned by the search engines, they
might lower your own ranking; if you use this
method, put all your links in a similar location on
your web site, and check them regularly for positive
page rank.

4. On-Page Optimization (SEO)
• SEO has traditionally divided into two main areas; on-page
optimization which covers what can be done on the pages of
the website itself, and off-page optimization which covers
activity that takes place elsewhere (e.g. link-building).
• Finally, if you are more interested in on-page SEO, we should
probably warn you that, although it’s still very important to
optimize on-page factors, it’s extremely unlikely to work on its
own unless your market is particularly niche. Please read on
for:
• A checklist outlining the key areas to consider when reviewing
on-page SEO.
• A list of common mistakes to look out for with regard to on-
page SEO.
• A list of old-school SEO (‘spammy’) on-page tactics that the
search engines are now able to recognize (and punish
accordingly).

5. On-Page SEO Checklist:
• Always start with keyword selection, research and
testing
• Meta Description tag
• ALT tags
• H1 tags
• URL structure
• Internal linking strategy
• Content
• Keyword density
• Site maps, both XML and user facing
• Usability and accessibility
• Track target keywords
• Expect results in 6-12 months

6. Avoid common on-page SEO mistakes such as:
• Duplicate content
• URL variants of the same pages
• Off-site images and content on-site
• Duplicate title tags
Avoid spammy SEO tactics such as:
• Hidden text
• Hidden links
• Keyword repetition
• Doorway pages
• Mirror pages
• Cloaking

7. Off Page Optimization :
• Off Page Optimization is work that you undertake
outside of your website to improve your SEO
rankings and visibility for your customer. Off Page
Optimization is more focused on digital marketing
of your website over internet.
• Off Page Optimization is more focused on link
building work and Social Media Marketing. Website
should have more and more back links from various
quality website for SEO ranking. Similarly Social
Media is very important tool to market website over
the internet.
• What are most important Methods for Off Page
Optimization?

8. Off Page Optimization is usually consisting of different link
building methods :
• Directory Submission
• Social Bookmarking Submission
• Blog Posting
• Blog Hosting
• Article Submission
• Press Release Submission
• Forum Posting
• Footer Links
• Affiliate Marketing
• Blog Commenting
• Review Posting
• RSS Feed Submission
• CSS Submission
• Video Submission

9. • Profile Creation
• Link Wheel
• Social Media Optimization
Do we need all different methods for off page optimization?
Off Page Optimization should be continuous process because
if you do not do it your competitors will do it. As well as it
should be diverse and focused on various methods. We
have our own web research team for getting more and
more quality back links.