1. part of the Daily Beat Network
MEDIA KIT 2014
trc.daily-beat.com/

2. PASSIONUNITESUSALL

3. ELECTRONIC
OF THE
IS THE
MILLENNIAL
GENERATION
ROCK AND ROLL
DANCE MUSIC
trc.daily-beat.com 2

4. EDM FANS
LOVETALKING
ABOUT EDM
30%
EDM fans talk about
events and concerts
more than other
music fans
11X/DAY
EDM fans Tweet
compared to 1.85x/day
for an average user
52%
EDM fans tweet
about music
more than other
music fans
LOVE THE
LIFESTYLE,
NOT JUST THE TALENT
Unlike other music fans,
EDM fan conversation is more
about the lifestyle than the
specific artist
trc.daily-beat.com 3
Stats via Eventbrite and Mashwork: "The Social DNA of EDM Fans"

5. THE TRUTH ABOUT TODAY’S FANS:
THE ONLINE
EXPERIENCE
THE OFFLINE
EXPERIENCE=
trc.daily-beat.com 4

6. TORONTO RAVE
COMMUNITY
www.daily-beat.com 5
TORONTO’S #1
ONLINE EDM
EXPERIENCE

7. THE TRC UNITES TORONTO EDM FANS
trc.daily-beat.com 6
SHAREINTHE
EXCITEMENT
THESHOW
BEFORE
INTERACTWITH
THE CROWD
THESHOW
DURING AFTER
SHARETHEMEMORIES
GREATER AUDIENCE
THESHOW
WITHA

8. YOU+TRC =
POWERFUL
AMONG THE
FASTEST
DEMOGRAPHIC IN
YOUTH CULTURE
ASSOCIATION
GROWING
trc.daily-beat.com 7

9. COMING WINTER 2014
trc.daily-beat.com 8
TRC WEBSITE ENHANCED
SOCIAL MEDIA
INFLUENTIAL EDM MINDS
EDITORIAL FEATURING TORONTO’S MOST
ALL EDITORIAL
INTEGRATED FACEBOOK POSTS ON
BANNER ADS
UPCOMING EVENTS, VIP PACKAGES,
BRAND PARTNERS, ETC.
FULL SITE TAKEOVER
EMBEDDED FACEBOOK FEED
ON THE HOMEPAGE
(INCLUDING BRANDED/SPONSORED CONTENT)
AGGREGATE TWITTER FEED
WITH @TORONTORC, #TORONTORC, PINNED
SPONSORED TWEETS, ETC
INSTAGRAM FEED
AGGREGATING TRC’S FEED WITH UPLOADED
IMAGES VIA RELEVANT HASHTAGS
(BRANDED EVENT POSTERS)

10. COMING WINTER 2014
trc.daily-beat.com 9
WEEKLY PODCASTS GLOBAL REACH
BEST AND UPCOMING TALENT
TO FEATURE TORONTO’S
BRAND MESSAGING
CONTAINED IN THE INTRODUCTION
OF THE SHOW
SYNDICATED STREAM
OF WORLDWIDE EDM
NEWS FROM
INTEGRATED PODCAST
ARTWORK
AND INBOUND TOURING ARTISTS

11. A LOCAL COMMUNITY WITH GLOBAL REACH
trc.daily-beat.com 4
THE FOREFRONT
OF BREAKING EDM NEWS &
THE CULTURAL REVOLUTION
40,000+
FACEBOOK FANS
825,450 visitors/month
(Q2 average between April and June)
30,000 MEMBERS
HIGHLY ENGAGED
& CONVERSATIONAL
OF TORONTO’S EDM COMMUNITY
THE HEART AND SOUL

12. trc.daily-beat.com 11
THETRCIS:
ENGAGED
UNIFIED
INTEGRATED

13. trc.daily-beat.com 12
TRC-SYNDICATED CONTENT ON DAILY BEAT
OF MAJOR EVENTS
PRE, DURING,
& POST COVERAGE
ON THE PODCAST
FEATURED
GUEST MIXES SONG
PREMIERES

14. trc.daily-beat.com 13
-FIRSTPREMIERE-ONLY
PLATFORMFORARTISTS.
-CUSTOMDESIGNS/BRANDING
-SOUNDCLOUDINTEGRATION
FIRST

15. TRC/DB + YOU =
GLOBALREACH

16. trc.daily-beat.com 15
DAILY BEAT - A TRUSTED SOURCE IN TORONTO
WEB STATS FOR PAST 30 DAYS
26,342
SESSIONS
16,007
NEW USERS
BOTH RANK 2ND
AMONGST ENGAGED CITIES
(behind NYC and
ahead of LA)

17. WEB METRICS
trc.daily-beat.com 16
NEW YORK
TORONTO
LOS ANGELES
SESSIONS % NEW SESSIONS NEW USERS
30,713
26,342
10,891
21,318
16,007
7,664
69.41%
60.77%
70.37%
KEY TAKEAWAYS
TORONTO IS THE SECOND MOST ENGAGED CITY ON DAILY BEAT
DAILY BEAT RETAINS MORE READERS FROM TORONTO THAN
NY OR LA

18. COMPETITIVE ANALYSIS by Alexa Rank
trc.daily-beat.com 17
DJMAG.CA DAILY-BEAT.COM BUNKINTHETRUNK.COM
10,891 7,664
23,580 48,985 2,126,909
(Canadian rank) (Canadian rank) (worldwide rank)
20% OF DJ MAG CANADA’S WEB
TRAFFIC IS CANADIAN
16.9% OF DAILY BEAT’S WEB TRAFFIC
IS CANADIAN(no Canadian targeting implemented)
Bunk In The Trunk does not acquire enough traffic to provide
these metrics
With emphasis on
we expect our traffic to
overtake DJ Mag Canada
Toronto-focused
coverage and editorial,

19. GET THE COMMUNITY INVOLVED!

20. CONTACT
ANDREW SALMON
CHIEF MARKETING OFFICER
ANDREW@DAILY-BEAT.COM
(647) 927-1307