Introduction on the state of mobile, browsing and devices on the market. Browsing trends for 2010 and then focus on blogging for mobile. Specific overview of the status of mobile for wordpress.com and review of some of the most popular plugins to make a WordPress blog mobile

1. WordPress on Mobile
WordCamp Ireland, Kilkenny 7 March 2010
Andrea Trasatti

2. Andrea and mobile
first WAP/WML site in 1999
developed first multichannel dating site in Italy
first image upload and download integrating with MMS in Italy (and
Europe)
maintainer of WURFL for 5 years
creator of DeviceAtlas for dotMobi
WordPress on Mobile - Andrea Trasatti - WordCamp Ireland - Kilkenny 6-7 March 2010

3. Some numbers
mobile is about 1% of total Web traffic (source
statcounter)
mobile is growing FAST
AdMob alone served 15.2 billion ads in January
2010
mobile social networks like winksite and
pepperonity are very strong in the far East
WordPress on Mobile - Andrea Trasatti - WordCamp Ireland - Kilkenny 6-7 March 2010

4. Traffic increase in just 1 year
source: AdMob metrics
WordPress on Mobile - Andrea Trasatti - WordCamp Ireland - Kilkenny 6-7 March 2010

5. Leading devices
Western Europe and Emerging markets
are different
Apple and Adroid lead the West, Nokia
leads the emerging markets (70%
market share in India)
source: AdMob metrics
WordPress on Mobile - Andrea Trasatti - WordCamp Ireland - Kilkenny 6-7 March 2010

6. The West
Apple share went from 64% to 71% over Christmas
HTC went from 4th to 2nd in 2 months in UK
operators are dominated by very few devices (Jan 2010 data):
O2: 80% of traffic is iPhone
Orange: 50% iPhone, 10% HTC
Vodafone and T-Mobile: about 40% HTC
in Q4 Apple devices generated 68% of the total ad displays in Western
Europe
source: AdMob metrics
WordPress on Mobile - Andrea Trasatti - WordCamp Ireland - Kilkenny 6-7 March 2010

7. Western Europe devices
source: AdMob metrics
WordPress on Mobile - Andrea Trasatti - WordCamp Ireland - Kilkenny 6-7 March 2010

8. Emerging markets
Nokia has 70% market share in India
South Africa has about 1 third of
Samsung, 1 third of Nokia, 1 third all the
rest
source: AdMob metrics
WordPress on Mobile - Andrea Trasatti - WordCamp Ireland - Kilkenny 6-7 March 2010

9. Mobile is a lively place
Thousands of different devices, many exciting features
source: PercentMobile
WordPress on Mobile - Andrea Trasatti - WordCamp Ireland - Kilkenny 6-7 March 2010

10. Mobile for bloggers
5% is the average Percent Mobile audience of a Blog
30% of traffic to blogs via Wifi
30% of Mobile Web usage for blogs comes from non-phones (i.e. the
iPod touch, Archos, etc - expect iPads soon!)
50% of mobile devices are smart phones
90% of traffic to blogs comes from search engines
source: PercentMobile
WordPress on Mobile - Andrea Trasatti - WordCamp Ireland - Kilkenny 6-7 March 2010

11. Mobile for WordPress
WordPress.com launched mobile version pre-installed on all blogs in
Oct 2009
many plug-ins for mobile, 3 main candidates:
WPTouch (used for high-end devices on wordpress.com)
WordPress Mobile Edition (used for low-end devices on
wordpress.com)
WordPress Mobile Pack
lots of opportunities for front-end innovation
lots of opportunities for smart designers
Wordpress.com announcement: http://en.blog.wordpress.com/2009/10/20/the-hero-is-in-your-pocket/
WordPress on Mobile - Andrea Trasatti - WordCamp Ireland - Kilkenny 6-7 March 2010

12. Mobile standards
Most if not all the devices on the market today support XHTML 1
All of the above device except for iPhone and Android support
XHTML-MP
iPhone and Android already support some HTML5 and CSS3 coming
jQuery officially supported by major mobile players such as Microsoft
and Nokia
Interesting mobile-specific Javascript libraries
WordPress on Mobile - Andrea Trasatti - WordCamp Ireland - Kilkenny 6-7 March 2010

13. Mobile Edition
REALLY simple setup
works on all devices
editable detection
strings list
WordPress on Mobile - Andrea Trasatti - WordCamp Ireland - Kilkenny 6-7 March 2010

14. Mobile Edition
WordPress on Mobile - Andrea Trasatti - WordCamp Ireland - Kilkenny 6-7 March 2010

15. WPTouch
many configuration options
basic color and font picker
Google AdSense built-in
high-end design with AJAX and
visual effects
works only on iPhone, Android and
the likes
no image rescaling
list of plug-in incompatibilities
(instructions for WP Super Cache)
WordPress on Mobile - Andrea Trasatti - WordCamp Ireland - Kilkenny 6-7 March 2010

16. WPTouch
WordPress on Mobile - Andrea Trasatti - WordCamp Ireland - Kilkenny 6-7 March 2010

17. Mobile Pack
HIGHLY configurable
mobile widgets, including AdMob and
Google ads
analytics (basic and PercentMobile)
2 themes in 4 colour schemes - 1
theme sponsored by Nokia
install and upgrade themes
automatically
browser and domain detection
mobile admin interface
pagination
WordPress on Mobile - Andrea Trasatti - WordCamp Ireland - Kilkenny 6-7 March 2010

18. Mobile Pack
WordPress on Mobile - Andrea Trasatti - WordCamp Ireland - Kilkenny 6-7 March 2010

19. Mobile Pack - admin
WordPress on Mobile - Andrea Trasatti - WordCamp Ireland - Kilkenny 6-7 March 2010

20. What for developers?
mobile is young
make your widgets mobile-friendly
think about how mobile is better and
use it
this is Open Source, join in!
WordPress on Mobile - Andrea Trasatti - WordCamp Ireland - Kilkenny 6-7 March 2010

21. What for designers
most plug-ins come with a predefined
theme, but you can overwrite it
WordPress Mobile Pack allows for as
many themes as you wish
a lot space for UI innovation
WordPress on Mobile - Andrea Trasatti - WordCamp Ireland - Kilkenny 6-7 March 2010

22. Good design?
apple.com
WordPress on Mobile - Andrea Trasatti - WordCamp Ireland - Kilkenny 6-7 March 2010

23. Inspiring designs
ESPN.mobi CNBCOlympics.com
WordPress on Mobile - Andrea Trasatti - WordCamp Ireland - Kilkenny 6-7 March 2010

24. Inspiring designs
google.com amazon.co.uk
WordPress on Mobile - Andrea Trasatti - WordCamp Ireland - Kilkenny 6-7 March 2010

25. Inspiring designs
m.bing.com
WordPress on Mobile - Andrea Trasatti - WordCamp Ireland - Kilkenny 6-7 March 2010

26. Some useful links
AdMob metrics: http://metrics.admob.com/
PercentMobile: http://percentmobile.com/wpmp
StatCounter metrics: http://gs.statcounter.com/#mobile_vs_desktop-ww-monthly-200901-201002-bar
WPTouch: http://wordpress.org/extend/plugins/wptouch/
WordPress Mobile Edition: http://wordpress.org/extend/plugins/wordpress-mobile-edition/
WordPress Mobile Pack: http://wordpress.org/extend/plugins/wordpress-mobile-pack/
mobiForge: http://mobiforge.com/
Forum Nokia: http://www.forum.nokia.com/
Nokia Mobile Web Templates: http://www.forum.nokia.com/Technology_Topics/Web_Technologies/Browsing/
Web_Templates/
XUI: http://xuijs.com/
Guarana UI by Nokia: http://wiki.forum.nokia.com/index.php/Guarana_UI:_a_jQuery-
Based_UI_Library_for_Nokia_WRT
jQTouch: http://www.jqtouch.com/
WordPress on Mobile - Andrea Trasatti - WordCamp Ireland - Kilkenny 6-7 March 2010

27. Thank you
blog: http://blog.trasatti.it
yes, I know, it’s not WordPress :(
Twitter: http://twitter.com/
AndreaTrasatti
WordPress on Mobile - Andrea Trasatti - WordCamp Ireland - Kilkenny 6-7 March 2010