Rafer: Friendship is Dear but Friending is Cheap

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Presentation in Social Network Services seminar on Nov 9th 2007 in Helsinki, Finland. By Scott Rafer.

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Rafer: Friendship is Dear but Friending is Cheap

  1. 1. Friendship is Dear, but Friending is Cheap MyNet, 09 November 2007 Scott Rafer -- rafer@rafer.net
  2. 2. Relationship Marketing Changed
  3. 3. Huge Membership and Engagement
  4. 4. eCPM < $0.10
  5. 5. eCPM > $0.20
  6. 6. Horizontal versus Vertical
  7. 7. eCPM > $3.00
  8. 8. Build Something Yourself ...
  9. 9. Clones versus New Ideas
  10. 10. Lower-Risk Shortcuts
  11. 11. MyBlogLog, a quick case study
  12. 12. Share Uncommon Media
  13. 13. Unique Relationships Matter
  14. 14. Proprietary User Data Matters
  15. 15. Publish, Advertise, or Socialize

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