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Understanding Social Media for Dental Practices

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  • 1. Understanding Social MediaFor Dental Practices
    Andrea Hewlett
    Internet Marketing Strategist
    Site-Seeker, Inc. br />dental@site-seeker.com
    Dan Salamone
    Marketing & Communication Coordinator
    Site-Seeker, Inc. br />dansalamone@site-seeker.com
  • 2. Who are we?
    • Founded in 2003
    • 3. Corporate Office in Upstate NY
    • 4. Offices in Bloomfield CT, Rochester, NY, New Jersey
    • 5. Employees 20 in CNY, CT, NJ, MA, & VA
    • 6. Full Service Internet Marketing Agency
    • 7. Search Engine Optimization Services
    • 8. Pay-Per-Click Management Services
    • 9. Social Media Implementation and Mgmt
    • 10. Web Design, Development, Applications & Testing
    • 11. Analytics
  • Fast Track 50 of CNY
    MV Chamber of Commerce
    3
    4
    2
    Top 3
    2007
    2008
    2009
    2009 Business of the Year
    Founding Partner
  • 12. The premise of social media marketing and PR is engaging your audience in conversation in a way that provides mutual benefit.
    From:
    Marketing Sherpa
    2009 Social Media and PR Benchmark Guide
  • 13. Why is Social Media Important?
  • 14. Socialnomics Video
  • 15. © 2009 Site-Seeker, Inc.
    Social Media is:
    Community Relations
    Customer Service
    Loyalty Building
    Collaboration
    Networking
    Patient Acquisition
  • 16. It takes as much energy to wish as it does to plan.
    - Eleanor Roosevelt
  • 17. The Path…
    • Identify what you are trying to accomplish: objectives
    • 18. Identify your options
    • 19. Create a plan
    • 20. Build a system for measuring
  • 21. Top Insights - Facebook Demographics:
    1)  35-54 fastest growing
    • 276.4% growth rate
    2) 55+ second fastest growing
    • 194.3% growth rate
    3) 25-34 doubles every 6 months
    4) More females (55.7%) than males (42.2%)
    • 2.2% unknown gender.
    5) 18-24 remains largest
    • 40.8%
    • 22. down from 53.8%
  • What is a Facebook fan?
    • According to Facebook:
    • 23. Average user becomes a fan of 4 pages each month.
    • 24. Free way to advertise your company or product
    • 25. A great way to engage users through promotions and contests.
  • 26. The “Like” Virus
  • 27. Creating your Facebook page:
    • Identify your objectives
    • 28. Practice presence
    • 29. New patient acquisition
    • 30. Patient loyalty
    • 31. Who will view your page?
    • 32. What do you want your page to say about you?
    • 33. How will you engage your audience
    • 34. Refer a Friend, Appointment Requests, Community Service, and Education
  • 35. Tips for a successful page:
    • Location, Location, Location
    • 36. Phone numbers
    • 37. Hours
    • 38. Location
    • 39. Encourage your “fans” to interact
    • 40. Sponsor fun events
    • 41. Allow patients to ask questions
    • 42. Include pictures of the office
  • Engagements
  • 43. Engagements
  • 44.
  • 45. On-Site Engagements
  • 46. Measure
  • 47. What Can Facebook do for your practice?
    • Build a Fan base
    • 48. Promotes you as the “Expert”
    • 49. Attract New Patients
    • 50. Receive Patient Feedback
    • 51. Create Relationships with your Patients
  • 52.
  • 53. Get Listed - Step 1
  • 54. Verify
    (123) 456-7890
    ABC Dental
    123 Dental Street
    Dental Land, CT
  • 55. Print
  • 56. Search Engine Results Page
  • 57.
  • 58. Measure
  • 59. Measure
  • 60. Local Search - Summary
  • Online Reputation Management
    Personal Reviews
    Relax! Manage them, don’t react!
  • 67.
  • 68. Video is quickly becoming as widespread a content medium online as text!
    2: The second largest Search Engine in the world (behind Google)
    24 Hours: The amount of video uploaded to YouTube every minute.
    1,000 Years: The amount of time it would take to watch every video on YouTube.
    100 Million: The amount of YouTube videos watched everyday.
  • 69.
  • 70. Leverage What’s Out There
  • 71.
  • 72. Monitor Successes
  • 73. Monitor Successes
    Is this your target audience?
  • 74.
  • 75. Establishing Credibility with Social Media
    Create Accounts (Name Claim)
    Grow Networks
    Lead Discussion
    Become the Expert
    Participate in Discussion
    Create Content
    Distribute Content
  • 76.
  • 77. How to Distribute Your Blog
    Email Campaign
    Other (links)…
    Twitter
    Blog Posts
    Social
    Bookmarking Sites
    Facebook
    Other Blogs
    LinkedIn
  • 78.
  • 79. Establish Baseline & Benchmarks
    How will you measure the effectiveness of your website?
    • Increased visitors to the site
    • 80. New patient appointment requests
    • 81. Patient referrals
    • 82. Phone Calls
  • Final Words of Wisdom
  • 83. Relax: There’s a lot of buzz out there, the trick is to not feel overwhelmed.
  • 84. Focus: No need to tackle it all at once. Pick a platform and start there.
  • 85. Educate: People will care about what you have to say, as long as they can understand it.
  • 86. Listen: Don’t make this all about you. Hear what people are talking about and welcome that conversation.
  • 87. Be Patient: You will not see results over night. They will come in time as your voice builds.
  • 88. Ready to get started?
  • 89. Request a free Website Consultation Today!
  • 90. Thank You!
    Understanding Social MediaFor Dental Practices
    Andrea Hewlett
    Internet Marketing Strategist
    Site-Seeker, Inc. br />dental@site-seeker.com
    Dan Salamone
    Marketing & Communication Coordinator
    Site-Seeker, Inc. br />dansalamone@site-seeker.com