Understanding Social Media for Dental Practices
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Understanding Social Media for Dental Practices

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    Understanding Social Media for Dental Practices Understanding Social Media for Dental Practices Presentation Transcript

    • Understanding Social MediaFor Dental Practices
      Andrea Hewlett
      Internet Marketing Strategist
      Site-Seeker, Inc. br />dental@site-seeker.com
      Dan Salamone
      Marketing & Communication Coordinator
      Site-Seeker, Inc. br />dansalamone@site-seeker.com
    • Who are we?
      • Founded in 2003
      • Corporate Office in Upstate NY
      • Offices in Bloomfield CT, Rochester, NY, New Jersey
      • Employees 20 in CNY, CT, NJ, MA, & VA
      • Full Service Internet Marketing Agency
      • Search Engine Optimization Services
      • Pay-Per-Click Management Services
      • Social Media Implementation and Mgmt
      • Web Design, Development, Applications & Testing
      • Analytics
    • Fast Track 50 of CNY
      MV Chamber of Commerce
      3
      4
      2
      Top 3
      2007
      2008
      2009
      2009 Business of the Year
      Founding Partner
    • The premise of social media marketing and PR is engaging your audience in conversation in a way that provides mutual benefit.
      From:
      Marketing Sherpa
      2009 Social Media and PR Benchmark Guide
    • Why is Social Media Important?
    • Socialnomics Video
    • © 2009 Site-Seeker, Inc.
      Social Media is:
      Community Relations
      Customer Service
      Loyalty Building
      Collaboration
      Networking
      Patient Acquisition
    • It takes as much energy to wish as it does to plan.
      - Eleanor Roosevelt
    • The Path…
      • Identify what you are trying to accomplish: objectives
      • Identify your options
      • Create a plan
      • Build a system for measuring
    • Top Insights - Facebook Demographics:
      1)  35-54 fastest growing
      • 276.4% growth rate
      2) 55+ second fastest growing
      • 194.3% growth rate
      3) 25-34 doubles every 6 months
      4) More females (55.7%) than males (42.2%)
      • 2.2% unknown gender.
      5) 18-24 remains largest
      • 40.8%
      • down from 53.8%
    • What is a Facebook fan?
      • According to Facebook:
      • Average user becomes a fan of 4 pages each month.
      • Free way to advertise your company or product
      • A great way to engage users through promotions and contests.
    • The “Like” Virus
    • Creating your Facebook page:
      • Identify your objectives
      • Practice presence
      • New patient acquisition
      • Patient loyalty
      • Who will view your page?
      • What do you want your page to say about you?
      • How will you engage your audience
      • Refer a Friend, Appointment Requests, Community Service, and Education
    • Tips for a successful page:
      • Location, Location, Location
      • Phone numbers
      • Hours
      • Location
      • Encourage your “fans” to interact
      • Sponsor fun events
      • Allow patients to ask questions
      • Include pictures of the office
    • Engagements
    • Engagements
    • On-Site Engagements
    • Measure
    • What Can Facebook do for your practice?
      • Build a Fan base
      • Promotes you as the “Expert”
      • Attract New Patients
      • Receive Patient Feedback
      • Create Relationships with your Patients
    • Get Listed - Step 1
    • Verify
      (123) 456-7890
      ABC Dental
      123 Dental Street
      Dental Land, CT
    • Print
    • Search Engine Results Page
    • Measure
    • Measure
    • Local Search - Summary
      • Free
      • Easy
      • Trackable
      • Gets you there with little to no effort
    • Online Reputation Management
      Personal Reviews
      • Google Places
      • Yelp!
      • Healthgrades
      • Wellness
      Relax! Manage them, don’t react!
    • Video is quickly becoming as widespread a content medium online as text!
      2: The second largest Search Engine in the world (behind Google)
      24 Hours: The amount of video uploaded to YouTube every minute.
      1,000 Years: The amount of time it would take to watch every video on YouTube.
      100 Million: The amount of YouTube videos watched everyday.
    • Leverage What’s Out There
    • Monitor Successes
    • Monitor Successes
      Is this your target audience?
    • Establishing Credibility with Social Media
      Create Accounts (Name Claim)
      Grow Networks
      Lead Discussion
      Become the Expert
      Participate in Discussion
      Create Content
      Distribute Content
    • How to Distribute Your Blog
      Email Campaign
      Other (links)…
      Twitter
      Blog Posts
      Social
      Bookmarking Sites
      Facebook
      Other Blogs
      LinkedIn
    • Establish Baseline & Benchmarks
      How will you measure the effectiveness of your website?
      • Increased visitors to the site
      • New patient appointment requests
      • Patient referrals
      • Phone Calls
    • Final Words of Wisdom
    • Relax: There’s a lot of buzz out there, the trick is to not feel overwhelmed.
    • Focus: No need to tackle it all at once. Pick a platform and start there.
    • Educate: People will care about what you have to say, as long as they can understand it.
    • Listen: Don’t make this all about you. Hear what people are talking about and welcome that conversation.
    • Be Patient: You will not see results over night. They will come in time as your voice builds.
    • Ready to get started?
    • Request a free Website Consultation Today!
    • Thank You!
      Understanding Social MediaFor Dental Practices
      Andrea Hewlett
      Internet Marketing Strategist
      Site-Seeker, Inc. br />dental@site-seeker.com
      Dan Salamone
      Marketing & Communication Coordinator
      Site-Seeker, Inc. br />dansalamone@site-seeker.com