Understanding Social Media for Dental Practices
Upcoming SlideShare
Loading in...5

Understanding Social Media for Dental Practices






Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Understanding Social Media for Dental Practices Understanding Social Media for Dental Practices Presentation Transcript

  • Understanding Social MediaFor Dental Practices
    Andrea Hewlett
    Internet Marketing Strategist
    Site-Seeker, Inc. br />dental@site-seeker.com
    Dan Salamone
    Marketing & Communication Coordinator
    Site-Seeker, Inc. br />dansalamone@site-seeker.com
  • Who are we?
    • Founded in 2003
    • Corporate Office in Upstate NY
    • Offices in Bloomfield CT, Rochester, NY, New Jersey
    • Employees 20 in CNY, CT, NJ, MA, & VA
    • Full Service Internet Marketing Agency
    • Search Engine Optimization Services
    • Pay-Per-Click Management Services
    • Social Media Implementation and Mgmt
    • Web Design, Development, Applications & Testing
    • Analytics
  • Fast Track 50 of CNY
    MV Chamber of Commerce
    Top 3
    2009 Business of the Year
    Founding Partner
  • The premise of social media marketing and PR is engaging your audience in conversation in a way that provides mutual benefit.
    Marketing Sherpa
    2009 Social Media and PR Benchmark Guide
  • Why is Social Media Important?
  • Socialnomics Video
  • © 2009 Site-Seeker, Inc.
    Social Media is:
    Community Relations
    Customer Service
    Loyalty Building
    Patient Acquisition
  • It takes as much energy to wish as it does to plan.
    - Eleanor Roosevelt
  • The Path…
    • Identify what you are trying to accomplish: objectives
    • Identify your options
    • Create a plan
    • Build a system for measuring
  • Top Insights - Facebook Demographics:
    1)  35-54 fastest growing
    • 276.4% growth rate
    2) 55+ second fastest growing
    • 194.3% growth rate
    3) 25-34 doubles every 6 months
    4) More females (55.7%) than males (42.2%)
    • 2.2% unknown gender.
    5) 18-24 remains largest
    • 40.8%
    • down from 53.8%
  • What is a Facebook fan?
    • According to Facebook:
    • Average user becomes a fan of 4 pages each month.
    • Free way to advertise your company or product
    • A great way to engage users through promotions and contests.
  • The “Like” Virus
  • Creating your Facebook page:
    • Identify your objectives
    • Practice presence
    • New patient acquisition
    • Patient loyalty
    • Who will view your page?
    • What do you want your page to say about you?
    • How will you engage your audience
    • Refer a Friend, Appointment Requests, Community Service, and Education
  • Tips for a successful page:
    • Location, Location, Location
    • Phone numbers
    • Hours
    • Location
    • Encourage your “fans” to interact
    • Sponsor fun events
    • Allow patients to ask questions
    • Include pictures of the office
  • Engagements
  • Engagements
  • On-Site Engagements
  • Measure
  • What Can Facebook do for your practice?
    • Build a Fan base
    • Promotes you as the “Expert”
    • Attract New Patients
    • Receive Patient Feedback
    • Create Relationships with your Patients
  • Get Listed - Step 1
  • Verify
    (123) 456-7890
    ABC Dental
    123 Dental Street
    Dental Land, CT
  • Print
  • Search Engine Results Page
  • Measure
  • Measure
  • Local Search - Summary
    • Free
    • Easy
    • Trackable
    • Gets you there with little to no effort
  • Online Reputation Management
    Personal Reviews
    • Google Places
    • Yelp!
    • Healthgrades
    • Wellness
    Relax! Manage them, don’t react!
  • Video is quickly becoming as widespread a content medium online as text!
    2: The second largest Search Engine in the world (behind Google)
    24 Hours: The amount of video uploaded to YouTube every minute.
    1,000 Years: The amount of time it would take to watch every video on YouTube.
    100 Million: The amount of YouTube videos watched everyday.
  • Leverage What’s Out There
  • Monitor Successes
  • Monitor Successes
    Is this your target audience?
  • Establishing Credibility with Social Media
    Create Accounts (Name Claim)
    Grow Networks
    Lead Discussion
    Become the Expert
    Participate in Discussion
    Create Content
    Distribute Content
  • How to Distribute Your Blog
    Email Campaign
    Other (links)…
    Blog Posts
    Bookmarking Sites
    Other Blogs
  • Establish Baseline & Benchmarks
    How will you measure the effectiveness of your website?
    • Increased visitors to the site
    • New patient appointment requests
    • Patient referrals
    • Phone Calls
  • Final Words of Wisdom
  • Relax: There’s a lot of buzz out there, the trick is to not feel overwhelmed.
  • Focus: No need to tackle it all at once. Pick a platform and start there.
  • Educate: People will care about what you have to say, as long as they can understand it.
  • Listen: Don’t make this all about you. Hear what people are talking about and welcome that conversation.
  • Be Patient: You will not see results over night. They will come in time as your voice builds.
  • Ready to get started?
  • Request a free Website Consultation Today!
  • Thank You!
    Understanding Social MediaFor Dental Practices
    Andrea Hewlett
    Internet Marketing Strategist
    Site-Seeker, Inc. br />dental@site-seeker.com
    Dan Salamone
    Marketing & Communication Coordinator
    Site-Seeker, Inc. br />dansalamone@site-seeker.com