Understanding Social Media for Dental PracticesPresentation Transcript
Understanding Social MediaFor Dental Practices Andrea Hewlett Internet Marketing Strategist Site-Seeker, Inc. br />firstname.lastname@example.org Dan Salamone Marketing & Communication Coordinator Site-Seeker, Inc. br />email@example.com
Who are we?
Founded in 2003
Corporate Office in Upstate NY
Offices in Bloomfield CT, Rochester, NY, New Jersey
Employees 20 in CNY, CT, NJ, MA, & VA
Full Service Internet Marketing Agency
Search Engine Optimization Services
Pay-Per-Click Management Services
Social Media Implementation and Mgmt
Web Design, Development, Applications & Testing
Fast Track 50 of CNY MV Chamber of Commerce 3 4 2 Top 3 2007 2008 2009 2009 Business of the Year Founding Partner
The premise of social media marketing and PR is engaging your audience in conversation in a way that provides mutual benefit. From: Marketing Sherpa 2009 Social Media and PR Benchmark Guide
Video is quickly becoming as widespread a content medium online as text! 2: The second largest Search Engine in the world (behind Google) 24 Hours: The amount of video uploaded to YouTube every minute. 1,000 Years: The amount of time it would take to watch every video on YouTube. 100 Million: The amount of YouTube videos watched everyday.
Leverage What’s Out There
Monitor Successes Is this your target audience?
Establishing Credibility with Social Media Create Accounts (Name Claim) Grow Networks Lead Discussion Become the Expert Participate in Discussion Create Content Distribute Content
How to Distribute Your Blog Email Campaign Other (links)… Twitter Blog Posts Social Bookmarking Sites Facebook Other Blogs LinkedIn
Establish Baseline & Benchmarks How will you measure the effectiveness of your website?
Increased visitors to the site
New patient appointment requests
Final Words of Wisdom
Relax: There’s a lot of buzz out there, the trick is to not feel overwhelmed.
Focus: No need to tackle it all at once. Pick a platform and start there.
Educate: People will care about what you have to say, as long as they can understand it.
Listen: Don’t make this all about you. Hear what people are talking about and welcome that conversation.
Be Patient: You will not see results over night. They will come in time as your voice builds.
Ready to get started?
Request a free Website Consultation Today!
Thank You! Understanding Social MediaFor Dental Practices Andrea Hewlett Internet Marketing Strategist Site-Seeker, Inc. br />firstname.lastname@example.org Dan Salamone Marketing & Communication Coordinator Site-Seeker, Inc. br />email@example.com