Understanding Social MediaFor Dental Practices<br />Andrea Hewlett<br />Internet Marketing Strategist<br />Site-Seeker, In...
Who are we?<br /><ul><li> Founded in 2003
 Corporate Office in Upstate NY
 Offices in Bloomfield CT, Rochester, NY, New Jersey
 Employees 20 in CNY, CT, NJ, MA, & VA
 Full Service Internet Marketing Agency
Search Engine Optimization Services
Pay-Per-Click Management Services
Social Media Implementation and Mgmt
Web Design, Development, Applications & Testing
 Analytics</li></li></ul><li>Fast Track 50 of CNY<br />MV Chamber of Commerce<br />3<br />4<br />2<br />Top 3<br />2007<br...
The premise of social media marketing and PR is engaging your audience in conversation in a way that provides mutual benef...
Why is Social Media Important?<br />
Socialnomics Video<br />
© 2009 Site-Seeker, Inc.<br />Social Media is:<br />Community Relations<br />Customer Service<br />Loyalty Building<br />C...
It takes as much energy to wish as it does to plan.<br />- Eleanor Roosevelt <br />
The Path…<br /><ul><li> Identify what you are trying to accomplish: objectives
Identify your options
 Create a plan
Build a system for measuring</li></li></ul><li>
Top Insights - Facebook Demographics:<br />1)  35-54 fastest growing<br /><ul><li> 276.4% growth rate</li></ul>2) 55+ seco...
 down from 53.8%</li></li></ul><li>What is a Facebook fan?<br /><ul><li>According to Facebook:
 Average user becomes a fan of 4 pages each month.
Free way to advertise your company or product
A great way to engage users through promotions and contests.</li></li></ul><li>
The “Like” Virus<br />
Creating your Facebook page:<br /><ul><li>Identify your objectives
 Practice presence
 New patient acquisition
 Patient loyalty
Who will view your page?
What do you want your page to say about you?
How will you engage your audience
 Refer a Friend, Appointment Requests, Community Service, and Education</li></li></ul><li>
Tips for a successful page:<br /><ul><li>Location, Location, Location
Phone numbers
 Hours
 Location
Encourage your “fans” to interact
Sponsor fun events
Allow patients to ask questions
Include pictures of the office</li></li></ul><li>Engagements<br />
Engagements<br />
On-Site Engagements<br />
Measure<br />
What Can Facebook do for your practice?<br /><ul><li>Build a Fan base
Promotes you as the “Expert”
Attract New Patients
Receive Patient Feedback
Create Relationships with your Patients</li></li></ul><li>
Get Listed - Step 1<br />
Verify<br />(123) 456-7890<br />ABC Dental<br />123 Dental Street<br />Dental Land, CT<br />
Print<br />
Search Engine Results Page<br />
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Understanding Social Media for Dental Practices

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Understanding Social Media for Dental Practices

  1. 1. Understanding Social MediaFor Dental Practices<br />Andrea Hewlett<br />Internet Marketing Strategist<br />Site-Seeker, Inc. br />dental@site-seeker.com<br />Dan Salamone<br />Marketing & Communication Coordinator<br />Site-Seeker, Inc. br />dansalamone@site-seeker.com<br />
  2. 2. Who are we?<br /><ul><li> Founded in 2003
  3. 3. Corporate Office in Upstate NY
  4. 4. Offices in Bloomfield CT, Rochester, NY, New Jersey
  5. 5. Employees 20 in CNY, CT, NJ, MA, & VA
  6. 6. Full Service Internet Marketing Agency
  7. 7. Search Engine Optimization Services
  8. 8. Pay-Per-Click Management Services
  9. 9. Social Media Implementation and Mgmt
  10. 10. Web Design, Development, Applications & Testing
  11. 11. Analytics</li></li></ul><li>Fast Track 50 of CNY<br />MV Chamber of Commerce<br />3<br />4<br />2<br />Top 3<br />2007<br />2008<br />2009<br />2009 Business of the Year<br />Founding Partner<br />
  12. 12. The premise of social media marketing and PR is engaging your audience in conversation in a way that provides mutual benefit.<br />From:<br />Marketing Sherpa<br />2009 Social Media and PR Benchmark Guide<br />
  13. 13. Why is Social Media Important?<br />
  14. 14. Socialnomics Video<br />
  15. 15. © 2009 Site-Seeker, Inc.<br />Social Media is:<br />Community Relations<br />Customer Service<br />Loyalty Building<br />Collaboration<br />Networking<br />Patient Acquisition<br />
  16. 16. It takes as much energy to wish as it does to plan.<br />- Eleanor Roosevelt <br />
  17. 17. The Path…<br /><ul><li> Identify what you are trying to accomplish: objectives
  18. 18. Identify your options
  19. 19. Create a plan
  20. 20. Build a system for measuring</li></li></ul><li>
  21. 21. Top Insights - Facebook Demographics:<br />1)  35-54 fastest growing<br /><ul><li> 276.4% growth rate</li></ul>2) 55+ second fastest growing <br /><ul><li> 194.3% growth rate</li></ul>3) 25-34 doubles every 6 months<br />4) More females (55.7%) than males (42.2%)<br /><ul><li> 2.2% unknown gender.</li></ul>5) 18-24 remains largest <br /><ul><li> 40.8%
  22. 22. down from 53.8%</li></li></ul><li>What is a Facebook fan?<br /><ul><li>According to Facebook:
  23. 23. Average user becomes a fan of 4 pages each month.
  24. 24. Free way to advertise your company or product
  25. 25. A great way to engage users through promotions and contests.</li></li></ul><li>
  26. 26. The “Like” Virus<br />
  27. 27. Creating your Facebook page:<br /><ul><li>Identify your objectives
  28. 28. Practice presence
  29. 29. New patient acquisition
  30. 30. Patient loyalty
  31. 31. Who will view your page?
  32. 32. What do you want your page to say about you?
  33. 33. How will you engage your audience
  34. 34. Refer a Friend, Appointment Requests, Community Service, and Education</li></li></ul><li>
  35. 35. Tips for a successful page:<br /><ul><li>Location, Location, Location
  36. 36. Phone numbers
  37. 37. Hours
  38. 38. Location
  39. 39. Encourage your “fans” to interact
  40. 40. Sponsor fun events
  41. 41. Allow patients to ask questions
  42. 42. Include pictures of the office</li></li></ul><li>Engagements<br />
  43. 43. Engagements<br />
  44. 44.
  45. 45. On-Site Engagements<br />
  46. 46. Measure<br />
  47. 47. What Can Facebook do for your practice?<br /><ul><li>Build a Fan base
  48. 48. Promotes you as the “Expert”
  49. 49. Attract New Patients
  50. 50. Receive Patient Feedback
  51. 51. Create Relationships with your Patients</li></li></ul><li>
  52. 52.
  53. 53. Get Listed - Step 1<br />
  54. 54. Verify<br />(123) 456-7890<br />ABC Dental<br />123 Dental Street<br />Dental Land, CT<br />
  55. 55. Print<br />
  56. 56. Search Engine Results Page<br />
  57. 57.
  58. 58. Measure<br />
  59. 59. Measure<br />
  60. 60. Local Search - Summary<br /><ul><li>Free
  61. 61. Easy
  62. 62. Trackable
  63. 63. Gets you there with little to no effort</li></li></ul><li>Online Reputation Management<br />Personal Reviews<br /><ul><li>Google Places
  64. 64. Yelp!
  65. 65. Healthgrades
  66. 66. Wellness</li></ul>Relax! Manage them, don’t react! <br />
  67. 67.
  68. 68. Video is quickly becoming as widespread a content medium online as text!<br />2: The second largest Search Engine in the world (behind Google)<br />24 Hours: The amount of video uploaded to YouTube every minute.<br />1,000 Years: The amount of time it would take to watch every video on YouTube.<br />100 Million: The amount of YouTube videos watched everyday.<br />
  69. 69.
  70. 70. Leverage What’s Out There<br />
  71. 71.
  72. 72. Monitor Successes<br />
  73. 73. Monitor Successes<br />Is this your target audience?<br />
  74. 74.
  75. 75. Establishing Credibility with Social Media<br />Create Accounts (Name Claim)<br />Grow Networks<br />Lead Discussion<br />Become the Expert<br />Participate in Discussion<br />Create Content<br />Distribute Content<br />
  76. 76.
  77. 77. How to Distribute Your Blog<br />Email Campaign<br />Other (links)…<br />Twitter<br />Blog Posts<br />Social <br />Bookmarking Sites<br />Facebook<br />Other Blogs<br />LinkedIn<br />
  78. 78.
  79. 79. Establish Baseline & Benchmarks<br />How will you measure the effectiveness of your website?<br /><ul><li>Increased visitors to the site
  80. 80. New patient appointment requests
  81. 81. Patient referrals
  82. 82. Phone Calls</li></li></ul><li>Final Words of Wisdom<br />
  83. 83. Relax: There’s a lot of buzz out there, the trick is to not feel overwhelmed.<br />
  84. 84. Focus: No need to tackle it all at once. Pick a platform and start there.<br />
  85. 85. Educate: People will care about what you have to say, as long as they can understand it.<br />
  86. 86. Listen: Don’t make this all about you. Hear what people are talking about and welcome that conversation.<br />
  87. 87. Be Patient: You will not see results over night. They will come in time as your voice builds.<br />
  88. 88. Ready to get started?<br />
  89. 89. Request a free Website Consultation Today! <br />
  90. 90. Thank You!<br />Understanding Social MediaFor Dental Practices<br />Andrea Hewlett<br />Internet Marketing Strategist<br />Site-Seeker, Inc. br />dental@site-seeker.com<br />Dan Salamone<br />Marketing & Communication Coordinator<br />Site-Seeker, Inc. br />dansalamone@site-seeker.com<br />
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