1. Understanding Social MediaFor Dental Practices Andrea Hewlett Internet Marketing Strategist Site-Seeker, Inc. dental@site-seeker.com Dan Salamone Marketing & Communication Coordinator Site-Seeker, Inc. dansalamone@site-seeker.com

3. Corporate Office in Upstate NY

4. Offices in Bloomfield CT, Rochester, NY, New Jersey

5. Employees 20 in CNY, CT, NJ, MA, & VA

6. Full Service Internet Marketing Agency

7. Search Engine Optimization Services

8. Pay-Per-Click Management Services

9. Social Media Implementation and Mgmt

10. Web Design, Development, Applications & Testing

12. The premise of social media marketing and PR is engaging your audience in conversation in a way that provides mutual benefit. From: Marketing Sherpa 2009 Social Media and PR Benchmark Guide

13. Why is Social Media Important?

14. Socialnomics Video

15. © 2009 Site-Seeker, Inc. Social Media is: Community Relations Customer Service Loyalty Building Collaboration Networking Patient Acquisition

16. It takes as much energy to wish as it does to plan. - Eleanor Roosevelt

18. Identify your options

19. Create a plan

23. Average user becomes a fan of 4 pages each month.

24. Free way to advertise your company or product

26. The “Like” Virus

28. Practice presence

29. New patient acquisition

30. Patient loyalty

31. Who will view your page?

32. What do you want your page to say about you?

33. How will you engage your audience

36. Phone numbers

37. Hours

38. Location

39. Encourage your “fans” to interact

40. Sponsor fun events

41. Allow patients to ask questions

43. Engagements

45. On-Site Engagements

46. Measure

48. Promotes you as the “Expert”

49. Attract New Patients

50. Receive Patient Feedback

53. Get Listed - Step 1

54. Verify (123) 456-7890 ABC Dental 123 Dental Street Dental Land, CT

55. Print

56. Search Engine Results Page

58. Measure

59. Measure

61. Easy

62. Trackable

64. Yelp!

65. Healthgrades

66. WellnessRelax! Manage them, don’t react!

68. Video is quickly becoming as widespread a content medium online as text! 2: The second largest Search Engine in the world (behind Google) 24 Hours: The amount of video uploaded to YouTube every minute. 1,000 Years: The amount of time it would take to watch every video on YouTube. 100 Million: The amount of YouTube videos watched everyday.

70. Leverage What’s Out There

72. Monitor Successes

73. Monitor Successes Is this your target audience?

75. Establishing Credibility with Social Media Create Accounts (Name Claim) Grow Networks Lead Discussion Become the Expert Participate in Discussion Create Content Distribute Content

77. How to Distribute Your Blog Email Campaign Other (links)… Twitter Blog Posts Social Bookmarking Sites Facebook Other Blogs LinkedIn

80. New patient appointment requests

81. Patient referrals

83. Relax: There’s a lot of buzz out there, the trick is to not feel overwhelmed.

84. Focus: No need to tackle it all at once. Pick a platform and start there.

85. Educate: People will care about what you have to say, as long as they can understand it.

86. Listen: Don’t make this all about you. Hear what people are talking about and welcome that conversation.

87. Be Patient: You will not see results over night. They will come in time as your voice builds.

88. Ready to get started?

89. Request a free Website Consultation Today!

90. Thank You! Understanding Social MediaFor Dental Practices Andrea Hewlett Internet Marketing Strategist Site-Seeker, Inc. dental@site-seeker.com Dan Salamone Marketing & Communication Coordinator Site-Seeker, Inc. dansalamone@site-seeker.com