2.
It’s a $96 billion industry
that’s largely been
practiced the same way
for 400 years.1
1 AttorneyFee
3.
Upside down business model
Lawyers have priced themselves into oblivion
A recent study by the Pew Research Center and
AttorneyFee comparing attorney cost to attorney
value. Conclusion: it’s random!
Everyone pretends to offer first class service—but
if everyone is first class, there is no first class. No
discounts either.
Legal services are only easily accessible to the
super-rich or super poor.
4. The future of law is offering legal services
to everyone.
Huge latent market:
There is an estimated $45 billion latent
market2
50% of middle income households have at
least one legal issue per year2
Yet, only 20% seek legal assistance from
attorneys2
Rocketlawyer survey: 47% of small
businessess had never gotten legal counsel.
They get 200,000 calls a month from clients
saying it’s the first time they’ve spoken to a
legal professional.
We’re not taking a slice of the pie; we’re
making the pie bigger.
2 Richard Granat
5.
Pew Research
Center: 3 out of
4 consumers
seeking an
attorney over
the last year
used online
resources at
some point
6.
DIY Law
Self-help Nolo
Legal forms/document automation
RocketLawyers, LegalZoom
Referral and Advice Marketplaces (LawGives, Avvo)
Online ADR (Modria)
Legal Insurance (LZ, RL)
Price Comparison (AttorneyFee)
Virtual Law Firms (Burton Law)
Legal research (Judicata, Fastcase, Lex Machina)
Digital libraries (Mootus, Docracy)
Tech for Lawyers
Specialization (Wevorce)
7.
Unauthorized Practice of Law (UPL)
What does it mean?
Regulations sometimes prevent traditional
VC investment
Conflict of interest checks and managing
deadlines for thousands of clients