ReInvent Law NYC 2014
How to Build a Product in the Legal Industry that Lawyers Will Actually Buy

Andy Wilson
Co-founder ...
J %
=

Disruption = Opportunity
$6M
CLIO
A better way to manage your law firm.

$7.8M
JUDICATA
A better way to search for case-law
without using simple key...
BETTER
FASTER
CHEAPER
“Convenience on the internet is
basically achieved by two things:
speed, and cognitive ease.”
Ev Williams
Co-founder of Tw...
?
BUTcan you find
HOW
Where
ideas for products?
*
U

Tip: don’t think, yet
Klient Kittens

If you think first, you’ll end up
with this.

DROPOFF LOCATION

@

333 Wonder View Avenue

2

SEC

1

Alle...
3
IDEAS
1

IMMERSE & OBSERVE
2

REMOVE FRICTION
2

You want to be this

vs

You DO NOT want to be
this
3
PLOT IT
ALL
OF THE TIME

MOST
OF THE TIME

UpCounsel

3

truDepo?

!
!

Judicata

MOST
OF THE LAWYERS

ALL
OF THE LAWYERS

Clio

S...
?

truDepo

If you observe first, think second,
you may end up with this.

“I swear ya honor. I was taking care of my
sick...
Finding a good idea for a
legal product is as simple
as identifying...

FEWERYOU ALREADY
STEPS
TO DO WHAT
DO TODAY
There’s never been a better time
to start a tech company, so...

START MEOW
ReInvent Law NYC 2014 Talk: How to build a product in the legal industry that lawyers will actually buy
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ReInvent Law NYC 2014 Talk: How to build a product in the legal industry that lawyers will actually buy

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Slides from my ReInvent Law NYC 2014 ignite talk. The ignite talk is 6 mins of slide furry. 20 seconds/slide & 18 slides.

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ReInvent Law NYC 2014 Talk: How to build a product in the legal industry that lawyers will actually buy

  1. 1. ReInvent Law NYC 2014 How to Build a Product in the Legal Industry that Lawyers Will Actually Buy Andy Wilson Co-founder of Logikcull.com
  2. 2. J % = Disruption = Opportunity
  3. 3. $6M CLIO A better way to manage your law firm. $7.8M JUDICATA A better way to search for case-law without using simple keywords. $1.6M UPCOUNSEL An easier way for lawyers to market themselves and get more business. Funding totals from Crunchbase.com
  4. 4. BETTER FASTER CHEAPER
  5. 5. “Convenience on the internet is basically achieved by two things: speed, and cognitive ease.” Ev Williams Co-founder of Twitter
  6. 6. ? BUTcan you find HOW Where ideas for products?
  7. 7. * U Tip: don’t think, yet
  8. 8. Klient Kittens If you think first, you’ll end up with this. DROPOFF LOCATION @ 333 Wonder View Avenue 2 SEC 1 Alley SET DROPOFF LOCATION RIGHT MEOW! 10 Tabby 15 Litter Siamese Klient Kittens ® Uber for lawyers who want to give their loveable clients, loveable kittens. “The next billion dollar idea? Perhaps.Who doesn’t love a kitten?” - LawCrunch
  9. 9. 3 IDEAS
  10. 10. 1 IMMERSE & OBSERVE
  11. 11. 2 REMOVE FRICTION
  12. 12. 2 You want to be this vs You DO NOT want to be this
  13. 13. 3 PLOT IT
  14. 14. ALL OF THE TIME MOST OF THE TIME UpCounsel 3 truDepo? ! ! Judicata MOST OF THE LAWYERS ALL OF THE LAWYERS Clio SOME OF THE TIME VERY LITTLE OF THE TIME Klient Kittens FEW OF THE LAWYERS SOME OF THE LAWYERS
  15. 15. ? truDepo If you observe first, think second, you may end up with this. “I swear ya honor. I was taking care of my sick grandma. I’d never rob a bank. Neva eva. Swear.” 99.78% Lying Fact Al Cappone was at the Brooklyn Bank on April 1, 1931 at 2:34 AM EST along with the Brooklyn Rippers... Watch surveillance video 9 Map location @ Recording...5 min 23 sec R truDepo ® Automated lie detection for depositions “I’d be lying if this wasn’t the must-have app for every lawyer in the country. And it would know.” - LawCrunch
  16. 16. Finding a good idea for a legal product is as simple as identifying... FEWERYOU ALREADY STEPS TO DO WHAT DO TODAY
  17. 17. There’s never been a better time to start a tech company, so... START MEOW

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