How to fit a content management system in your digital strategy?

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How to fit a content management system in your digital strategy? Presented on Digital First, 16 October 2014, by Jan Lemmens (Amplexor)

Marketing

how to fit a content
management system in your
digital strategy?
Jan Lemmens

Jan Lemmens!
DXM Consultant
jan.lemmens@amplexor.com

low consistency
no reuse
not really WYSIWYG

the CMS should be a tool, not a
constraint

structure
reuse
automation
consistency
accessibility
flexibility
requirements change
responding quickly
variations

takeaways
don’t try to do everything in the CMS
balance structure and flexibility
optimize tools according to skills

we understand marketing
we have deep technical knowledge

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