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Amirhossein Hajimiri
November 2015
MAKE AN IMPACT
TO BE A VALUE
TEDMED Talk, Tehran University of Medical Sciences
A group of scientists placed 5 monkeys in a cage and
in the middle, a ladder with bananas on the top.
Every time a monkey went up the ladder, the scientists
soaked the rest of the monkeys with cold water.
After a while, every time a monkey went up the
ladder, the others beat up the one on the ladder.
After some time, no monkey dared to go up the
ladder regardless of the temptation.
Scientists then decided to substitute one of the monkeys.
The 1st thing this new monkey did was to go up the
ladder. Immediately the other monkeys beat him up.
After several beatings, the
new member learned not to
climb the ladder even though
he never knew why.
A 2nd monkey was substituted and the same occurred.
The 1st monkey participated on the beating for the 2nd monkey.
A 3rd monkey was changed and the same was repeated.
The 4th was substituted and the beating was repeated and finally
the 5th monkey was replaced.
What was left was a group of 5 monkeys that even
though never received a cold shower, continued to beat
up any monkey who attempted to climb the ladder.
If it was possible to ask the monkeys why they would beat
up all those who attempted to go up the ladder ... I bet you
the answer would be ...
"I don't know — that's how things are done around
here"
Does it sound familiar?
To Build a Strategy!
Mission
Vision
Make an Impact, To be a Value
Make an Impact, To be a Value
Make an Impact, To be a Value
Make an Impact, To be a Value

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Make an Impact, To be a Value

  • 1. Amirhossein Hajimiri November 2015 MAKE AN IMPACT TO BE A VALUE TEDMED Talk, Tehran University of Medical Sciences
  • 2.
  • 3.
  • 4. A group of scientists placed 5 monkeys in a cage and in the middle, a ladder with bananas on the top.
  • 5. Every time a monkey went up the ladder, the scientists soaked the rest of the monkeys with cold water.
  • 6. After a while, every time a monkey went up the ladder, the others beat up the one on the ladder.
  • 7. After some time, no monkey dared to go up the ladder regardless of the temptation.
  • 8. Scientists then decided to substitute one of the monkeys. The 1st thing this new monkey did was to go up the ladder. Immediately the other monkeys beat him up. After several beatings, the new member learned not to climb the ladder even though he never knew why.
  • 9. A 2nd monkey was substituted and the same occurred. The 1st monkey participated on the beating for the 2nd monkey. A 3rd monkey was changed and the same was repeated. The 4th was substituted and the beating was repeated and finally the 5th monkey was replaced.
  • 10. What was left was a group of 5 monkeys that even though never received a cold shower, continued to beat up any monkey who attempted to climb the ladder.
  • 11. If it was possible to ask the monkeys why they would beat up all those who attempted to go up the ladder ... I bet you the answer would be ... "I don't know — that's how things are done around here" Does it sound familiar?
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. To Build a Strategy!