Personal Information
Organization / Workplace
Cincinnati Area United States
Occupation
Vice President of Marketing
Industry
Advertising / Marketing / PR
Website
www.businessischildsplay.com
About
You know the buzzwords; inbound, outbound, content, demand gen, lead gen, martech, social media, account-based, advocacy, customer success, sales enablement, and analytics. I study it, plan it, execute it, experiment with it, and love it.
I lead all aspects of the brand and culture, developing and executing a clearly defined, integrated marketing communications strategy. I'm responsible for planning, organizing, staffing, training, and managing all marketing functions to achieve our objectives of growth, awareness, customer success and making work bette...
Tags
marketing
life_sciences marketing pharmaceuticals multichann
digital marketing
content marketing
marketing automation
best-practices
sales enablement
healthcare
industry_marketing
manufacturing marketing best_practices social_medi
best_practices
financial_services
pharmaceuticals marketing content_marketing sales_
higher education
eloqua
student_journey
student_recruitment
manu
targeting
segmentation
context marketing
modern_marketing
btob magazine
marketing_automation
sale_enablement
sales
marketing analysis
See more
Presentations
(22)Likes
(3)Words + Pictures: Content Marketer’s Guide to Visual Storytelling | Annotated Version
Buddy Scalera
•
8 years ago
Seven & a Half Tips to Jump Start Your Visual Content Strategy
Buddy Scalera
•
10 years ago
9 Actionable Healthcare Tweets from HIMSS 2015
Buddy Scalera
•
8 years ago
Personal Information
Organization / Workplace
Cincinnati Area United States
Occupation
Vice President of Marketing
Industry
Advertising / Marketing / PR
Website
www.businessischildsplay.com
About
You know the buzzwords; inbound, outbound, content, demand gen, lead gen, martech, social media, account-based, advocacy, customer success, sales enablement, and analytics. I study it, plan it, execute it, experiment with it, and love it.
I lead all aspects of the brand and culture, developing and executing a clearly defined, integrated marketing communications strategy. I'm responsible for planning, organizing, staffing, training, and managing all marketing functions to achieve our objectives of growth, awareness, customer success and making work bette...
Tags
marketing
life_sciences marketing pharmaceuticals multichann
digital marketing
content marketing
marketing automation
best-practices
sales enablement
healthcare
industry_marketing
manufacturing marketing best_practices social_medi
best_practices
financial_services
pharmaceuticals marketing content_marketing sales_
higher education
eloqua
student_journey
student_recruitment
manu
targeting
segmentation
context marketing
modern_marketing
btob magazine
marketing_automation
sale_enablement
sales
marketing analysis
See more