What is Inbound Marketing?

•Download as PPTX, PDF•

18 likes•4,996 views

What is inbound marketing? Why should you use it? Find out the differences between inbound and outbound marketing and see what's really important when planning your campaigns!

Marketing

3
© 2016 Amanda Calhoun. All rights reserved.
INBOUND MARKETING REFERS TO MARKETING
ACTIVITIES (SEO, CONTENT MARKETING, ETC.)
THAT BRING USERS TO YOU.
INBOUND GENERATES INTEREST AND
ENGAGEMENT BY PROVIDING VALUE TO YOUR
POTENTIAL CUSTOMERS
http://en.wikipedia.org/wiki/Inbound_marketing

4
© 2016 Amanda Calhoun. All rights reserved.
OR IN A SIMPLER FORM

5
© 2016 Amanda Calhoun. All rights reserved.
WHY SHOULD I INCLUDE INBOUND
MARKETING IN MY CAMPAIGNS IF
I ALREADY HAVE OUTBOUND?

6
© 2016 Amanda Calhoun. All rights reserved.
http://www.mosaichub.com/resources/resource/inbound-vs-outbound-marketing

8
© 2016 Amanda Calhoun. All rights reserved.
There no longer is a separation between inbound and
outbound
IF YOU THINK ABOUT IT THOUGH – IT’S NOT ABOUT
INBOUND VS. OUTBOUND MARKETING ANYMORE

9
© 2016 Amanda Calhoun. All rights reserved.
SEO
Marketing
Automation
Email
&
Nurture
Analytics
Social
Media
PPC
Content
Marketing
Paid Media
Marketing
IT’S ABOUT CREATING A HOLISTIC MARKETING
APPROACH FOR CLIENTS

10
© 2016 Amanda Calhoun. All rights reserved.
HOW DO WE DO THAT?

11
© 2016 Amanda Calhoun. All rights reserved.
MAP CONTENT TO THE BUYER’S JOURNEY

12
© 2016 Amanda Calhoun. All rights reserved.
CREATE AND RE-PURPOSE CONTENT TO:
o FILL ANY CONTENT GAPS IN
THE SALES FUNNEL
o DELIVER VALUE TO USER
o INCREASE USER ENGAGEMENT
o PROVIDE USERS SEARCHABLE,
SNACKABLE, AND SHAREABLE
CONTENT

13
© 2016 Amanda Calhoun. All rights reserved.
GET IT OUT THERE!
PROMOTE AND DISTRIBUTE
CONTENT ACROSS:
o SOCIAL
o EMAIL
o SEARCH/PPC
o SEO
o PAID MEDIA
o LEAD GEN
o …..

14 © 2015 Amanda Calhoun. All rights reserved.
Thoughts?
Connect with me:

Similar to What is Inbound Marketing?

Social Media Proposal For Real Estate

Khan Aamair

Trade Show and Event Marketing: Helpful Tips That Will Build A Driven Growth ...

Driven Growth

4 Leadership Shifts You Must Make For Successful Content Marketing in 2016

Kyle Lacy

Affiliate Marketing in a post-everything World

PerformanceIN

Neil Morgan EVP Global Marketing Sage

CIO Edge

Anvil's No Bad Reviews Online Reputation Management Webinar for NATDA

Anvil Media, Inc.

Learn how Joe Conroy provides 4x generation solution for Lawyers using Google AdWords. Joe Conroy, President of InnoVitae, has been a leading Google AdWords and landing page expert since 2008. Joe shows how a law firm can 4x its Google AdWords marketing by (a) improving the click-through-rate, and (b) using a high converting landing page. These strategies have been tested and optimized with many law firms, of various sizes across the United States. Note: The fundamentals and principles presented here will work of other industries also.

Law Firms: How to 4x Your Google AdWords Campaign ROI

Investment Capital Group

Lawshare, I-COM & ETSOS

Rachel Bell

Chapter ppt_09.pptx

FrankieSneeze2

Featuring Jessica Fewless Director, Field and Partner Marketing, Demandbase Ready to get started with your own ABM strategy? Join Demandbase for a 1-hour workshop that will walk you through the fundamental elements and considerations for your organization in building your ABM strategy. No matter what part of the marketing organization you sit in, ABM can help focus your efforts and more efficiently attract and engage the accounts your sales team cares about most. In this session you will learn the basics of: Organizational alignment between sales and marketing Metrics to track quality over quantity Building a target account list and focus segments ABM considerations and applications throughout the funnel

Fundamentals of ABM: Preparing your Organization for ABM Success

Demandbase

Velocity - 2016 Digital Performance Management

Dan Boutin

Project report of certification on Inbound marketing

anjanisharma20

Demand Generation - Cash Cow Marketing

Clive Campbell-Smith

Engaging with Today’s Empowered Healthcare Consumer

Marketo

Marketing Predictions 2015

SMARK ,The Marketing Club of SIMS

Marketing Predictions 2015

SMARK ,The Marketing Club of SIMS

Remarketing is the process of reaching out to the 98% of people who landed on your website but who didn’t convert. A remarketing campaign can result in double digit response rates and 100-200% ROI if done properly. Many advertisers are not taking full advantage of remarketing though, limiting their efforts to just one platform and leaving potential conversions on the table. A well-designed, multi-platform remarketing campaign can combine different user data from each platform into a super engine for success. This remarketing training workshop will focus on the specifics of developing a cross platform remarketing plan between Google Ads and Facebook (including Instagram), but the lessons learned can be applied to LinkedIn, Twitter, email and most other platforms. Case studies will illustrate the set up and measurement of your remarketing campaigns. For more information: https://dmanc.org/workshop/remarketing-training-workshop/

Cross Channel Remarketing

Laurie Beasley

Creating a nurture campaign is never easy, no matter the subject. However, the benefits to your sales pipeline far outweigh the work to get them up and running. By allowing prospects to customize their path through the buyer journey, nurtures enhance your sales processes and reduce the chance of leads disappearing along the way. Check out the recording https://salesfusion.com/resource/nurture-marketing-back-to-basics/ to learn the following: -How nurture campaigns will grow your pipeline -How to create lists for your nurtures -How to track your nurture campaigns to revenue

Nurture marketing

Salesfusion

Content marketing formula 2016

Rubel Khan

Today’s customer is at the center of every business transaction and keeping the customer engaged has never been more vital than it is in our digital world. To leverage the changing customer journey, every company needs to understand the journey as infinite engagement rather than a linear process. This session will present a model of the customer journey for the digital age and show how analytics, data and connected systems can drive the improved customer experience from engagement to insight.

Alan Porter - Redefine the Customer Journey

Digital Experience (DX) Summit 2016

Similar to What is Inbound Marketing? (20)

Social Media Proposal For Real Estate

Trade Show and Event Marketing: Helpful Tips That Will Build A Driven Growth ...

4 Leadership Shifts You Must Make For Successful Content Marketing in 2016

Affiliate Marketing in a post-everything World

Neil Morgan EVP Global Marketing Sage

Anvil's No Bad Reviews Online Reputation Management Webinar for NATDA

Law Firms: How to 4x Your Google AdWords Campaign ROI

Lawshare, I-COM & ETSOS

Chapter ppt_09.pptx

Fundamentals of ABM: Preparing your Organization for ABM Success

Velocity - 2016 Digital Performance Management

Project report of certification on Inbound marketing

Demand Generation - Cash Cow Marketing

Engaging with Today’s Empowered Healthcare Consumer

Marketing Predictions 2015

Cross Channel Remarketing

Nurture marketing

Content marketing formula 2016

Alan Porter - Redefine the Customer Journey

Recently uploaded

In the annals of bizarre and unsettling mysteries, the “Circleville Letters” stand out as a chilling and enigmatic series of correspondences that have puzzled investigators and captured the public’s imagination for decades. Spanning several years and intertwined with tragedy, conspiracy, and unanswered questions, the story behind the Circleville Letters continues to intrigue and haunt those who delve into its perplexing details.

Unraveling the Mystery of The Circleville Letters.pptx

elizabethella096

Situation Analysis | Management Company.

DanielaQuiroz63

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

Piyush Kumar

Analysis of Sineing Website and how to fix

DHARMENDER PRATAP

Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising

VikasYadav194549

2024 Social Trends Report V4 from Later.com

nmislamchannal

personal branding kit for music business

brjohnson6

Brand experience Dream Center Peoria Presentation.pdf

tbatkhuu1

In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/

Major SEO Trends in 2024 - Banyanbrain Digital

Banyanbrain

Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.

The Science of Landing Page Messaging.pdf

VWO

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 19 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

SearchNorwich

BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service

Delhi Call girls

Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. So how can you ensure you’re maximizing ROI on your ad spend? Let us help. Watch this panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience targeting to reach the right customers at the right time. We’ll show you: - How to reduce costs while maximizing ROI using the entire Google Ads ecosystem. - The ways to target new shoppers with keyword bidding while maintaining engagement with your current audience. - How to set up Google Shopping feeds flawlessly with Google Merchant Center Next. In this engaging session, Bryan Butler, Joshua Young, and Ben Riggle will unpack the ways to create powerful product listings and measure your success using best-in-class metrics. If you’re an ecommerce brand or retailer using Google Shopping Ads, you won’t want to miss this discussion.

[Expert Panel] New Google Shopping Ads Strategies Uncovered

Search Engine Journal

What is Google Search Console and What is it provide?

riteshhsociall

Welcome to Ardency Elite, where sophistication meets practicality. Our catalog showcases a meticulously curated selection of lifestyle essentials designed to enhance every aspect of your journey. From premium travel accessories to stylish apparel and delightful toys for toddlers, Ardency Elite offers unparalleled comfort, style, and functionality. Dive into our catalog and elevate your lifestyle with Ardency Elite today.

Discover Ardency Elite: Elevate Your Lifestyle

My Heart Throw Pillow

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf

Autus Digital

Distribution Ad Platform_ The Role of Distribution Ad Network.pdf

Transports Advertising

Recently uploaded (20)

Unraveling the Mystery of The Circleville Letters.pptx

Situation Analysis | Management Company.

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

Analysis of Sineing Website and how to fix

Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising

2024 Social Trends Report V4 from Later.com

personal branding kit for music business

Brand experience Dream Center Peoria Presentation.pdf

Major SEO Trends in 2024 - Banyanbrain Digital

The Science of Landing Page Messaging.pdf

BDSM⚡Call Girls in Sector 19 Noida Escorts >༒8448380779 Escort Service

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service

Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service

[Expert Panel] New Google Shopping Ads Strategies Uncovered

What is Google Search Console and What is it provide?

Discover Ardency Elite: Elevate Your Lifestyle

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf

Distribution Ad Platform_ The Role of Distribution Ad Network.pdf

What is Inbound Marketing?

3. 3 © 2016 Amanda Calhoun. All rights reserved. INBOUND MARKETING REFERS TO MARKETING ACTIVITIES (SEO, CONTENT MARKETING, ETC.) THAT BRING USERS TO YOU. INBOUND GENERATES INTEREST AND ENGAGEMENT BY PROVIDING VALUE TO YOUR POTENTIAL CUSTOMERS http://en.wikipedia.org/wiki/Inbound_marketing

9. 9 © 2016 Amanda Calhoun. All rights reserved. SEO Marketing Automation Email & Nurture Analytics Social Media PPC Content Marketing Paid Media Marketing IT’S ABOUT CREATING A HOLISTIC MARKETING APPROACH FOR CLIENTS

12. 12 © 2016 Amanda Calhoun. All rights reserved. CREATE AND RE-PURPOSE CONTENT TO: o FILL ANY CONTENT GAPS IN THE SALES FUNNEL o DELIVER VALUE TO USER o INCREASE USER ENGAGEMENT o PROVIDE USERS SEARCHABLE, SNACKABLE, AND SHAREABLE CONTENT

What is Inbound Marketing?

Recommended

Recommended

More Related Content

Similar to What is Inbound Marketing?

Similar to What is Inbound Marketing? (20)

Recently uploaded

Recently uploaded (20)

What is Inbound Marketing?