0812 The CEO's Perspective On Growth

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In this presentation, we will discuss various growth perspectives and options that companies have in achieving their growth objectives, and introduce Frost and Sullivan’s Growth Team Membership …

In this presentation, we will discuss various growth perspectives and options that companies have in achieving their growth objectives, and introduce Frost and Sullivan’s Growth Team Membership Program.

This discussion will include proven processes that lead to successfully implemented growth strategies, as well as details on the role that individuals play in supporting a company’s growth objectives. We will also discuss the key fundamental strategies that drive the future success of leading organisations and will also introduce the various concepts of building a growth team and creating a growth focused culture.

More in: Business , Spiritual
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  • 1. APAC Chairman’s Series on Growth CEO’s Perspective on Growth and The CEO’s Growth Team Craig Baty, Global VP, Information Technologies Frost and Sullivan Sydney December 2009
  • 2. Agenda
    • 1 – CEO’s Perspective s on Growth
    • 2 – 360 ° Growth Perspective
    • 3 – CEO’s Growth Team
    • 4 – Growth Process
    • 5 – Growth Excellence Matrix
    • 6 – 7 Growth Questions
    • 7 – Growth Workshop
    • 8 – Action Plan for this Event
  • 3. CEO’s Perspective on Growth: 3 Elements
    • The Personal Perspective: Leadership & Attitudes
    • The Internal Perspective: The Organisation
    • The External Perspective: The Complex Environment
  • 4. The Personal Perspective on Growth
    • Your Investment in Life
    • The CEO’s Attitude toward Growth
    • The CEO’s Leadership Style
  • 5. CEO s ’ Perspective s on Growth
    • 93% rate “Growth” as a top priority
    • 83% are focused on NPD for growth
    • 64% feel that internal challenges to growth are greater than external
    • Analysis of growth opportunities is seen as the most difficult step
    Source: CEO Choice Growth Survey Results CEO dissatisfaction with level of company’s growth
  • 6. The Internal Perspective on Growth
    • The CEO’s Growth Team
    • The Internal Challenges to Growth
    • The Organisational Strategy Towards Growth
    • The Growth System
  • 7. CEO's Perspective on Growth Growth is the #1 Priority
  • 8. CEO's Perspective on Growth Growth is the #1 Priority 360 ° Degree View + TEAM / Global + Growth Partners CEO's Perspective
  • 9. CEO's Perspective on Growth 360 ° Degree View + TEAM / Global + Growth Partners 6 Research Methodologies 15 Strategic/Analytical Tools 8 Growth Processes 7 Growth Forums Growth is the #1 Priority CEO's Perspective Growth Opportunity Generation
  • 10. CEO's Perspective on Growth 360 ° Degree View + TEAM / Global + Growth Partners 6 Research Methodologies 15 Strategic/Analytical Tools 8 Growth Processes 7 Growth Forums Research Analyse Prioritise Growth is the #1 Priority Growth Pipeline Evaluation CEO's Perspective Growth Opportunity Generation
  • 11. CEO's Perspective on Growth 360 ° Degree View + TEAM / Global + Growth Partners 6 Research Methodologies 15 Strategic/Analytical Tools 8 Growth Processes 7 Growth Forums Research Analyse Prioritise Growth Workshops Best Practices Business Planning Implementation Growth is the #1 Priority Growth Strategy Growth Pipeline Evaluation CEO's Perspective Growth Opportunity Generation
  • 12. CEO's Perspective on Growth 360 ° Degree View + TEAM / Global + Growth Partners 6 Research Methodologies 15 Strategic/Analytical Tools 8 Growth Processes 7 Growth Forums Research Analyse Prioritise Growth Workshops Best Practices Business Planning Implementation Best Practices Benchmarking Teamwork Development Growth Partner Integration Growth is the #1 Priority Growth Thought Leadership 4 Growth Drivers Growth Strategy Growth Pipeline Evaluation CEO's Perspective Growth Opportunity Generation
  • 13. The External Perspective on Growth
    • External Challenges to Growth
    • Opportunities to Accelerate Growth
    • The 6 Elements of the External Perspective
  • 14. 360° Growth Perspective: Complex Business Universe CEO Primary Industry Industry Customers Drivers Restraints Direct Competitor Competitive Benchmarking Potential Industry Expansion Emerging Competition Potential Market Disruptive Technologies Competition Technical Identified Technology Geo Marketing Issues Global Political Regulatory Issues Global Currency Risks Emerging Global Opportunities Emerging Technology Implement Best Practices Develop High Performers Idea Generation Peer 2 Peer Networking Career Best Practices Competitive Strategy Emerging Market Secondary Industry Market New Applications Trends Market Challenges Unknown Potential Market
  • 15. Complex Business Universe Technology Perspective
    • Usability of identified technology
    • What emerging technology offers potential advantage to your company?
    • Have you identified potential technology alliances?
    • Are you aware of potentially disruptive technology
    • Do you have a plan to deal with disruptive technology?
    CEO Disruptive Technologies Identified Technology Emerging Technology New Applications
  • 16. Complex Business Universe Market Perspective
    • What is the life expectancy of your market?
    • What potential markets should you be looking at?
    • What could cause a shift in your market dynamics?
    • Are you aware of the drivers and restraints in your market?
    CEO Drivers Restraints Potential Market Customers Trends Market Challenges
  • 17. 360° Growth Perspective: Complex Business Universe CEO's Growth Team Primary Industry Industry Customers Drivers Restraints Direct Competitor Competitive Benchmarking Potential Industry Expansion Emerging Competition Potential Market Disruptive Technologies Competition Technical Identified Technology Geo Marketing Issues Global Political Regulatory Issues Global Currency Risks Emerging Global Opportunities Emerging Technology Implement Best Practices Develop High Performers Idea Generation Peer 2 Peer Networking Career Best Practices Competitive Strategy Emerging Market Secondary Industry Market New Applications Trends Market Challenges Unknown Potential Market
  • 18. Traditional Organisation CEO VP R&D VP Human Resources Chief Financial Officer VP Sales & Marketing VP Production VP Legal VP International
  • 19. CEO’s Growth Team
  • 20. CEO's Growth Team Building Teamwork & A Culture of Growth Innovation & Leadership
  • 21. CEO’s Growth Team: The 8 Growth Careers Leadership: CEO Business Development Marketing Sales Management Research & Development Market Research Investors Competitive Intelligence Evaluate Market Opportunities Identify Technologies to Drive Growth Implement Customer-focused Strategies Develop Marketing Strategies Develop Growth Strategy Responsible for Growth Benchmark Competitive Forces Optimise Long-term Return
  • 22. Growth Process
  • 23. Growth Excellence Matrix: Future Growth Potential
    • Growth Compared to Competition & Industry Average
    • Visionary Integration of Technology, Markets, Economics
    • Strategic Partnering Optimisation
    • Industry Breadth Perspective
    • Best Practice Perspective
    • Global Perspective of Growth Strategy
    • Team Research Methodology & Evaluation
    • CEO’s Growth Team Utilisation with Growth Workshops
    • Comprehensive Growth Pipeline System
    • A Budget Dedicated to Growth Strategy
    • Team Consensus on the Growth Strategy
    • Best Practices in Marketing
    • Best Practices in Sales & Sales Management
    • Best Practices in Leadership Change
    • Best Practices in Strategic Partnering
    • Technology Integration & Adoption Skills
    • Growth Training: Collaboration & Best Practices
    • The GIL Culture: Growth, Innovation & Leadership
    • Best Practices in R&D & Product Management
    • Global Teamwork on Growth Strategy Plan
    Measure and forecast the future growth potential of your company vs. the competitors 8 7 8 5 6 9 8 7 5 6 TOTAL 69 Average 7 8 7 5 8 4 9 9 7 8 7 TOTAL 72 Average 7
    • Client
     Company B  Company C  Company E  Company D  Company A Growth Strategy Excellence Implementation Excellence (7,7)
  • 24. 7 Growth Questions: Needs Assessment
    • Is the company growing faster than the industry growth rate?
    • Is the board satisfied with the current growth rate?
    • Is the growth strategy achievable based on market forecasts, the competitors, market trends, and customers?
    • Does the company have strategies to identify and address both the internal and external challenges to growth?
    • Does the company have a Growth Pipeline System to monitor growth?
    • Does the company have a specific budget for growth strategy?
    • Does the management team possess the teamwork, commitment, and skills to implement the growth strategy?
  • 25. Growth Workshops: Improving Future Growth Potential
  • 26. Growth Acceleration System
  • 27. What is GTM?
    • The Growth Team Membership is an annual subscription program that supports the individual members of a CEO’s executive team in achieving the company’s top-line growth objectives.
    • The membership includes career-focused events, implementation-oriented best practices research and targeted services.
  • 28.
    • Membership in the Growth Team will:
      • Speed the design and implementation of your growth initiatives (avoid reinventing the wheel)
      • Reduce risk by avoiding pitfalls encountered by peers
      • Stimulate problem solving through a cross-industry perspective
      • Improve your contribution to the CEO’s growth agenda
      • Accelerate your professional and career development
    The Growth Team Membership TM Value Proposition
  • 29. The Frost & Sullivan Growth Partnership Proposal How We Can Help:
    • Growth Partnership Service: Commit Your Growth Team
    • Growth Diagnostic Workshop: Evaluate Your Growth System
    • Growth Coaching Retainer: Establish CEO’s Growth Team
    • Growth Excellence Matrix: Vision Alignment Task Force
    • Growth Benchmarking: Fastest Companies & Industry Average
    • Growth Excellence Matrix: Measure Future Growth Capabilities
    • CEO 360 Industry Vision Workshop: Long-Term Growth Strategy
    • Growth Pipeline Evaluation: Prioritize Winners, Eliminate Losers
    • 10 Growth Processes: Optimize Your Drivers of Growth
    • Involvement in The Growth, Innovation & Leadership Event
  • 30. GIL GOES GLOBAL A global community focused on G rowth, I nnovation and L eadership www.frost.com/gilglobal October 2009 Kuala Lumpur November 2009 Johannesburg November 2009 Japan February 2010 Tel Aviv October 2010 Shanghai May 2009 London September 2009 North America October 2009 Dubai October 2009 Mumbai October 2009 Sao Paulo
  • 31. Next Steps
    • Request a proposal for a Growth Partnership Service to support you and your team to accelerate the growth of your company.
    • Join us at our 16 th Annual Competitive Intelligence Executive MindXchange (January 2009, New Orleans, LA)
    • Join us at a Growth, Innovation and Leadership 2009: A Frost & Sullivan Global Congress on Corporate Growth
    • www.frost.com/gilglobal
    • Register for the next Chairman’s Series on Growth :
    • www.frost.com/growthAPAC
    • Register for Frost & Sullivan’s Growth Opportunity Newsletter and keep abreast of innovative growth opportunities
  • 32. Contact Us If you have questions or would like further information about anything we discussed, please send your query to the email provided below and we will get back to you shortly. Alvin Chua Account Manager Automotive, Transportation & Logistics DID: +65 6890 0997 Mob: +65 9199 4566 eMail: alvin.chua @frost.com