Allrecipes' Menu Planner Media Kit
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  • 1. Allrecipes.com Menu Planner The Most Flexible Meal Planning Tool Including More Than 1,300 Menus For Any Occasion Media Kit | 1.25.11“I would love it if Allrecipes had a meal planning option as part of their membership. I’d love to outline meals using my online recipe box, then from that, compile a weekly shopping list. Just an idea! Thanks! I love this site!”Allrecipes Community Member – ChristieHome Cooks Asked. Allrecipes Answered.
  • 2. Home Cooks Asked. Allrecipes Answered. Allrecipes’ Menu Planner is the most flexible meal planning tool available and allows cooks to create, edit and save any menu, whether it’s a personal menu or one created by Allrecipes.com. Use the Menu Planner Tool to create your own menus with your favorite recipes. Or, save favorite meals then mix and match them to make weekly menus. Allrecipes’ Menu Planner Tool is very easy to use and has innovative features such as drag- and-drop technology that allows the site to operate like an app.Allrecipes.com Menu Planner Media Kit | 1.25.11 2
  • 3. Menu Planner is the topFind dishes that Browse, Create, requested feature amongcomplement Edit and Save Allrecipes’ community. Weone another. menus. built in all the features our community asked for. Shopping list that aggregates Change servings for items for the entire menu. one dish or an entire Click on any item to find more menu. The shopping recipes that use this ingredi- list will automati- ent—great for using up veggies cally update. and herbs. Lists are sorted by grocery aisle and can be edited to include any additional items you might need or remove any items you already have. Planning ahead helps with budgeting and time management. Allrecipes Menu Planner is the perfect solution for busy families to get their meal planning under control. Tips on how to time dishes so the meal flows and finishes on time Allrecipes.com Menu Planner Media Kit | 1.25.11 3
  • 4. Now cooks can create and save menus in one place with Allrecipes’ Menu Planner. More than 1,300 editorially-created menus including everyday menus, a year’s worth of weekday menus, and special oc- casion menus for parties, events and every holiday on the calendar. Menu Planner helps your family eat better. Menus include dishes that complement each other and nutritional information that tallies the entire menu and automatically updates as you add and remove recipes. With Allrecipes’ Menu Planner, you will save time, save money, and eat better… it will change your life.Allrecipes.com Menu Planner Media Kit | 1.25.11 4
  • 5. ALLRECIPES.COM UNVEILS INTERACTIVE MENU PLANNER; NEW FLEXIBLE MEALPLANNING TOOL ALLOWS HOME COOKS TO PLAN MENUS FOR ANY OCCASIONSEATTLE, Feb. 1, 2011 /PRNewswire/ -- Home cooks asked. Allrecipes.com answered. Allrecipes.com, a Reader’s Di-gest Association (RDA) brand and the world’s #1 food site, makes meal planning even easier with the introductionof its interactive Menu Planner. The new web-based tool helps cooks save time, save money and eat healthier byallowing them to easily create, edit and save meal plans from an unlimited number of choices—including Allreci-pes’ massive recipe collection, pre-created menus, personal recipes and favorites saved in a personal AllrecipesRecipe Box.“A meal planning tool is the most requested feature by our community of 25 million home cooks,” said LisaSharples, president of Allrecipes.com. “We love getting feedback from our community, so it’s exciting when wecan deliver features on our site that home cooks have been asking for—features that will change their lives for thebetter. This sophisticated yet easy-to-use tool will help our community stay organized, save money and eat better.With drag-and-drop functionality, the flexible tool allows cooks to create up to 10 days of meals at a time, mak-ing it ideal for everyday meal planning. Plus, Allrecipes’ Menu Planner comes with more than 1,300 customizablemenu ideas featuring the site’s most popular recipes, as well as creative combinations perfect for Valentine’s Day,Super Bowl parties and other special occasions. Home cooks can easily save pre-made menus into their collectionincluding: “Three Courses in Thirty Minutes,” “One Week - Six Dinners - Just $100,” “Low Cal, and Loving It,” and“Happily Ever After Couples Shower.”Unique features designed to help home cooks create meals while saving time, money and calories include:• Browse, create, edit, save and share meal plans with • Drag-and-drop functionality—the Menu Planner tool is an unlimited number of recipe choices. intuitive to use and functions like an app.• Shopping lists that automatically populate from • Planning gets easier over time—saved meals can menus. Cooks can add or delete items from the list be mixed and matched within the tool to create an based on their pantries, and search for additional unlimited number of menu plans. recipes based on ingredients already in the shopping list—great for making use of fresh veggies and herbs. • More than 1,300 pre-made menus created by Allrecipes editors provide inspiration.• On-the-fly nutrition—nutritional information tallies calories (and other stats like cholesterol, fat, carbs, • Menu ideas combine recipes that go well together, sodium and more) for the entire menu, even as you utilize surplus ingredients by incorporating the same add and remove recipes. items into multiple dishes, include tips on timing, freezing, making ahead, using leftovers and more.• Every menu includes prep times, photos, and servings for each item within the menu, plus, you can change • Get new, healthy, delicious and time-saving meal the serving sizes for the entire menu and all ingredi- ideas delivered to your inbox every week with the ents will update in your shopping list automatically. weekly Menu email.The Menu Planner tool is an addition to Allrecipes’ Supporting Membership suite of features that include NutritionSearch, Custom Recipes, Advanced Print, Personal Blogs and more. Menu Planner is available to try for free in the“Menus” tab on the Allrecipes.com homepage. For more information on Menu Planner or Allrecipes’ SupportingMembership, visit www.allrecipes.com, or watch the video at http://allrecipes.tv/videos/menu-planner.aspx.Allrecipes.com Menu Planner Media Kit | 1.25.11 5
  • 6. About Allrecipes Contacts: Allrecipes, the world’s largest food site, receives 535 million annual visits from home cooks who discover and share food experiences through recipes, re- Caitlin Melnick views, photos, profiles, and blog posts. For 14 years, the Seattle-based site has 360 Public Relations served as a dynamic, indispensable resource for cooks of all skill levels seeking cmelnick@360publicrelations.com trusted recipes, entertaining ideas, everyday and holiday meal solutions and 617.585.5775 (o) practical cooking tips. Allrecipes has 16 international sites around the world providing insights into the kitchens and cooking passions of home cooks ev- Stephanie Robinett erywhere. Allrecipes is part of Lifestyle Communities @ RDA, a division of The Allrecipes.com Reader’s Digest Association, Inc. For additional information regarding Allreci- stephanier@allrecipes.com pes, please visit www.allrecipes.com. 206.708.9271 (m)About Reader’s Digest Association RDA is a global media and direct marketing company that connects more than 130 million consumers around the world with products and services from trusted brands. With offices in 43 countries, the company reaches customers in 78 coun- tries, publishes 91 magazines, including 50 editions of Reader’s Digest, the world’s largest-circulation magazine, operates 78 branded websites and sells 40 million books, music and video products across the world each year. Further information about the company can be found at www.rda.com. Allrecipes Logo • Please do not alter the logo artwork in any way or combine • Do not use the logo without the registered trademark symbol. and Guidelines the logo with any other object, including but not limited to, • Do not stretch or condense the logo horizontally or vertically. other logos, icons, words, graph- The Allrecipes logo is below for ics, photos, slogans, numbers or • Do not turn the logo on its side general low-res use. If you would symbols. or change the orientation of it in like a hi-res version for a print any way. piece please contact: • Do not place the logo on top of an image, photo or patterned • The logo should not be smaller Stephanie Robinett background. than 7/8-inch high. Director, Communications • Do not use the logo with a drop stephanier@allrecipes.com shadow, border or other visual treatment.Allrecipes.com Menu Planner Media Kit | 1.25.11 6