1. The Think Tank in Hotel Lutetia Paris on
April 27th 2012 was a final aggregation of
all the important Web Marketing subjects
we have talked about in Digital Marketing
class with Ms. Craig,
taken further.

2. HERE ARE SOME NEW THINGS
I LEARNT
 From Mr. Mark Rainford from De Care Systems
Ireland, I retained important things that were New
to me: the ways to attract and target in a more
sufficient way the Online Travel buyer.
 The new apps that integrate the Intelligent Content
Delivery (ICD) - approach enables you to deliver
content targeted to the customers who need it when
they need it in the given area, in the format they
want, and for the situation in which they will use it
like for Example :
 Travel BEE – new coming app for smart phones,
where the hotel detains full customer information
profile in order to propose and plan the customers’
travel itinerary.

3.  Creation of Personal website for
example, for a wedding, for
funerals, etc (with the personal
6-digits codes on the card
invitation that invites you to
download the application)
HERE ARE SOME NEW THINGS
I LEARNT

4. NFC (New / Near Field
Connection) Technology (I was
impressed!):
 NFC is certain set of standards for the smart phones and
other similar devices to establish connection with each
other by touching or by bringing them closer; the distance
should specifically be of few centimeters to enable the data
transfer. It is basically a chip that helps in transferring the
information wirelessly. The NFC technology is not a new
thing in the world; it has been around for about 20 years.
But it was not implemented in a practical and commercial
way such that the consumers could use them. Apple will be
entering into a partnership with MasterCard- the world
leading provider of payment processing, to cater the Near
Field Connection technology in iPhone 5.

5.  By default the NFC chip will store the information
of your credit card or debit card in the iPhone and
you will be able to make your credit card transition
from your iPhone itself. Just place the iPhone over
the point of sale terminal of the machine (which
must be NFC enabled) and all your transitions will
be performed. If you are a business personal and
you have to receive payments from some
customers you can collect them through your
iPhone via your credit card. The most convenient
thing being you don’t have to carry cash or
multiple credit cards with you; your iPhone will
become your credit card. NFC transitions are even
considered to be safer than other card payment
methods!
NFC (New / Near Field
Connection) Technology (I was
impressed!):

6.  "Google - A Marketing Partner for
Hoteliers" which was presented by Emilie
Alba of Oneglobe Network Team, gave
me ideas on How to get the 1st position
the Google Search for a Hotel Using
social media, share articles on your blog.
 LobbyFriend! Excellent example of a
hotel App, or hotel social network, aimito
engage the customers into hotel extra
activities.
HERE ARE SOME NEW THINGS
I LEARNT

7. I like very much the Easy Lift Service App of Sanjarbek and Alexandra,
may be one day use this intelligent creation in Vietnam, said one of the students
Participation

8. Participation