TrendsDelhi

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TrendsDelhi

  1. 1. 11th International Conference on Public Communication of Science & Technology (PCST)December 2010, New DelhiAlexander Gerber, presented by Dino Trescher Al d G b t d b Di T h 1Challenges, Trends and Solutions for Science  and Innovation Communication in Germanyhttp://www.slideshare.net/AlexanderGerber/TrendsDelhi @InnoVisions / #PCST
  2. 2. The Trend Study 2010http://wk‐trends.de 21.) Survey‐ Standardised, written, anonymised , , y‐ Six groups of interviewees in the field of science and innovation communication:  326 science journalists and PR managers, scientists and communication researchers2. ) Delphi Study p y‐ 40 renowned experts, researchers and practitioners discuss the findings and challenges as documented in the survey.‐ Prognoses und scenarios for future developments will lead to roadmaps and strategy recommendations
  3. 3.  Interpretation 3      Solutions  Experts giveCommunity defines back to the answers and quantifies community:  challenges and Roadmaps BLOG trends.   Interpretation
  4. 4. Supplanting the old media?A Nature survey (spring 2009) documentedfundamental changes in science communicationf d t l h i i i ti 4 Job losses in editorial offices, job increases in science PR. W k l d of j Work load f journalists grows continuously li t ti l More science blogs with ever more readers Brumfiel Geoff 2009 Supplanting the old media? Brumfiel, Geoff 2009.   Supplanting the old media?  Nature, Vol. 458, 2009:. pp. 274‐277 tinyurl.com/c38kp6  ‐‐ www.nature.com/news/2009/090318/pdf/458274a.pdf
  5. 5. Analysis of Popular Science TitlesSold circulation(2000‐2009)(2000 2009) 5 Gerber, A. 2009.   Auflagenentwicklung deutscher  Gerber A 2009 Auflagenentwicklung deutscher Wissenschaftstitel?  Congress Presentation, WiD‐Forum see Slideshare 2000         2001         2002        2003         2004         2005         2006         2007         2008         2009
  6. 6. Analysis of Popular Science TitlesSold circulation(2000‐2009)(2000 2009) 6 Gerber, A. 2009.   Auflagenentwicklung deutscher  Gerber A 2009 Auflagenentwicklung deutscher Wissenschaftstitel?  Congress Presentation, WiD‐Forum see Slideshare 2000         2001         2002        2003         2004         2005         2006         2007         2008         2009
  7. 7. Analysis of Popular Science Titles Sold circulation (2000‐2009) (2000 2009) 7120.000120 000100.000 80.000 60.000 40.000 40 000 20.000 2000         2001         2002        2003         2004         2005         2006         2007         2008         2009
  8. 8. Freelance Journalists under Pressure 8[Selected examples / answers: Download the entire results under http://www.slideshare.net/AlexanderGerber/gerber‐wk‐trends‐2009‐umfrage] Freelance journalists far more affected than their employed colleagues. j y g Every third suffered from a decrease in income in 2009. Every second expects a further decrease in 2010. Not more than one out of ten freelance science journalists would clearly recommend his 7 her job to young people people. Every second freelancer is afraid of losing income. Steigerung um mehr als 25%  9,46% Steigerung um bis zu 25%  41,89%  Konstant 2 7,02% Verringerung um bis zu 25%  Verringerung um bis zu 25% 13,51%  13 51% Verringerung um mehr als 25%  6,75% keine Antwort  1,35%
  9. 9. Science Centers Lack Funding 9[Selected examples / answers: Download the entire results under http://www.slideshare.net/AlexanderGerber/gerber‐wk‐trends‐2009‐umfrage] The recent economic crisis has had a serious impact on science events and science centers in German-speaking countries, suddenly being confronted with significant decreases in financial support, especially in sponsoring by companies and foundations. Aquciring public funding for science center or comparable exhibitions and initiatives has become… …more difficult        (unsure)     …easier 63 %                              30 %         7 % Aquciring comparable sponsoring from companies and foundations has become… …more difficult        (unsure)     …easier 78 %                                      21 %         0 %
  10. 10. Ambivalence in Target Audiences 10[Selected examples / answers: Download the entire results under http://www.slideshare.net/AlexanderGerber/gerber‐wk‐trends‐2009‐umfrage] Almost every respondent in the survey anticipated the formats in science y y journalism to develop even more in the direction of staging and entertainment, pushing the existing titles further into smaller niches of special-interest journalism. According to the survey, the German community sees innovation communication as being most successful in reaching enterprises, but as quite unsuccessful in reaching young people. ≈ 2,42 Scientific communities ≈ 2,52 ≈ 2 52 Science‐to‐Business ≈ 3,16 General public (adults) ≈ 3 21 Young people/ schools ≈ 3,21 Young people/ schools
  11. 11. The Double Crisis How far has the economical crisis enforced the  structural science media crisis? t t l i di i i ? 11 [Selected examples / answers: Download the entire results under http://www.slideshare.net/AlexanderGerber/gerber‐wk‐trends‐2009‐umfrage] OVERALL Employed Journalists PR / Marketing ScientistsScience Education / Events Freelance JournalistsResearchers / Consultants
  12. 12. No “Future in the Making”Which aspects of “Science” are successfullyconveyed to the audiences? d t th di ? 12[Selected examples / answers: Download the entire results under http://www.slideshare.net/AlexanderGerber/gerber‐wk‐trends‐2009‐umfrage]Innovation (the economic impact / possible / possiblecommercialization of research results / newinnovative products or services)Process(the methods of creating knowledge in science / in science / the mechanisms of innovation processes
  13. 13. Online FirstEmployed journalists were asked to which extentcoverage efforts moved from pint to online ff t df i tt li 13[Selected examples / answers: Download the entire results under http://www.slideshare.net/AlexanderGerber/gerber‐wk‐trends‐2009‐umfrage] Every third editor sees a trend towards „online first“. Steigerung um mehr als 25%  Steigerung um mehr als 25% 3.23% 3 23% Steigerung um bis zu 25%  29.03% konstant  48.39% Verringerung um bis zu 25%  3.23% Verringerung um mehr als 25%  0.00% keine Antwort  16.13%
  14. 14.  Interpretation 14      Solutions  Experts giveCommunity defines back to the answers and quantifies community:  challenges and Roadmaps BLOG trends.   Interpretation
  15. 15. Selected Delphi Responses( 1 / 2 ) 15[Selected examples / answers: The final results will be discussed online under http://www.scienceblogs.de/sic] Growing importance of quality standards investigation and independence standards, >> Differentiate from social media and corporate publishing! Increasing quality will lead to an accelerated consolidation in the media market >> Cooperation is the innovation of the 21st´ C ti i th i ti f th ´century! t ! TV and radio remain essential platforms for innovation. Crossmedia trends… >> Convergence as an opportunity for entirely new business models! g pp y y
  16. 16. Selected Delphi Responses( 2 / 2 ) 16[Selected examples / answers: The final results will be discussed online under http://www.scienceblogs.de/sic] Uncertainty, Uncertainty how the profession of science / innovation journalist will change >> From gatekeeper to moderator and information scout! Teachers’ capabilities of conveying media literacy increasingly crucial >> From media literacy to scientific citizenship! F di lit t i tifi iti hi ! Demand for conveying not only results but also mechanisms of innovation >> Basic understanding of research processes as a precondition! g p p Blurred borders between journalism, PR and marketing >> Relation between the players is becoming increasingly complex!
  17. 17. Outlook  Interpretation 17      Solutions  Experts give Community defines back to the answers and quantifies community:  challenges and Roadmaps BLOG trends.   Interpretation
  18. 18. 18Alexander Gerber Dino Treschera.gerber@innokomm.eu d.trescher@innokomm.eu+49 (0)30 ‐ 577 076 ‐ 141 +49 (0)30 ‐ 577 076 ‐ 142 Blog: scienceblogs.de/sic Linked‐in: dinotrescher Nature Network: alex_gerber _g Facebook: dino.trescher Twitter: InnoVisions Xing: Dino_Trescher Slideshare: AlexanderGerber innocomm Research Center for  innocomm Research Center for Delicious: InnoComm Science & Innovation Communication Linked‐in: alexandergerber Friedrichstrasse 60 10117 Berlin, Germany Facebook: AlexanderGerber Tel.: +49 (0) 30 ‐ 577 076 ‐ T l 49 (0) 30 577 076 140 innocomm deals in research, development, consulting,  Xing: Alexander_Gerber3 marketing and implementation with communication  both in research and innovation processes of  Competence Site: Alexander‐Gerber Competence Site: Alexander Gerber companies and academic institutions. Further it  companies and academic institutions Further it focuses on the commercialization and diffusion of  ResearchGate: Alexander_Gerber research results in market and society.

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