HealthCom

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Professionalism and Quality of Health Information Online

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HealthCom

  1. 1. Professionalism and Quality of Health Information Online http://www.slideshare.net/AlexanderGerber/HealthComm / http://tinyurl.com/HealthComm @InnoKomm / #SciCom http://www.cartoonstock.com/directory/m/media_campaign.asp
  2. 2. Professionalism and Quality of Health Information Online http://www.slideshare.net/AlexanderGerber/HealthComm / http://tinyurl.com/HealthComm @InnoVisions / #SciCom Alexander Gerber Managing Partner, innocomm Research Center Head of Marketing Communications Science & Innovation Communication Fraunhofer ICT Group
  3. 3. Health information Correct? Useful? Neutral?Istockphoto/Hundewache
  4. 4. http://www.wired.com/wiredscience/2010/10/news‐ http://en.wikipedia.org/wiki/MRSAbreak‐a‐new‐type‐of‐mrsa‐spreads‐in‐ohio/
  5. 5. Measuring objectivityAutomated metrics(which are still under development)http://www.wiki‐watch.de
  6. 6. Accrediting professionalismCertificates(which are still mostly unknow to the users) COURTESY OF: Alexander Riegler, MPH  [alexander.riegler77@gmx.at] DI (FH) DI Dr. Michael Georg Grasser, MBA MPA Skaiste Riegler, B. Philol.  /  Martina Grasser  /  Dr. Gerald Bachinger http://www.alexanderriegler.at
  7. 7. Assessing qualityPeer‐reviewed journalism(which still has to prove its added value)http://www.medien-doktor.de
  8. 8. Correcting false informationPeer‐reviewed science(which often is too complex to reach a wider public)http://academicsreview.org/
  9. 9. Issues Management
  10. 10. Issues Management in real‐time Old School! Nowadays „issues“ often develop in social networks. Only later are they picked up by the mainstream media.
  11. 11. Alexander GerberInformationswissenschaftler M.A.a.gerber@innocomm.eu skype: innokomm Blog: scienceblogs.de/sic Linked‐in: alexandergerber Nature Network: alex_gerber Facebook: AlexanderGerber Twitter: InnoKomm Xing: Alexander_Gerber3 Slideshare: AlexanderGerber Competence Site: Alexander‐Gerber Delicious: InnoComm ResearchGate: Alexander_Gerber

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