Not Cho Average Digital Strategy

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Not Cho Average Digital Strategy

  1. 1. NOT CHO AVERAGE DIGITAL STRATEGY By: Alex Teska
  2. 2. THE GREEK YOGURT FAD
  3. 3. REAL FOOD
  4. 4. TARGET AUDIENCE  Women  Ages 25 to 50 years  Health Conscious
  5. 5. WHERE TO MEASURE SALES •Focus on women population •Suburbs / Cities •Grocery Stores •High traffic areas
  6. 6. REACHING OUR AUDIENCE •Pinterest •Facebook •Twitter •Instagram •Blogging
  7. 7. FOOD BLOGGER OUTREACH •Influential users •Low cost/High buzz •Growing trend
  8. 8. PIN TO WIN
  9. 9. MEASURING SUCCESS  Google Adwords  403 Clicks  2.82K - 20.4K Impressions  1.22 - 4.15 Avg. position  $1,839 Cost Benefits of Greek Yogurt Choose Chobani Greek Yogurt for your health! This protein packed snack will keep you full For hours. www.chobani.com/greekyogurt Authentic Greek Yogurt Find out what Greek yogurt is all about. Taste the difference. www.chogani.com/greekyogurt Organic Greek Yogurt Chobani Greek Yogurt is nature at its’ best. Taste the simplicity: it’s on us. www.chobani.com/greekyogurt
  10. 10. MARKETING BUDGET  $5 Million  Traditional Marketing: $2 Million  Interactive: $1.5 Million Blogger Outreach  Contests  Social (paid and earned)   Internet Marketing: $1.5 Million Search (SEO and PPC)  Display  Email 

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