Your SlideShare is downloading. ×
Not Cho Average Digital Strategy
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Not Cho Average Digital Strategy

348

Published on

Published in: Social Media, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
348
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. NOT CHO AVERAGE DIGITAL STRATEGY By: Alex Teska
  • 2. THE GREEK YOGURT FAD
  • 3. REAL FOOD
  • 4. TARGET AUDIENCE  Women  Ages 25 to 50 years  Health Conscious
  • 5. WHERE TO MEASURE SALES •Focus on women population •Suburbs / Cities •Grocery Stores •High traffic areas
  • 6. REACHING OUR AUDIENCE •Pinterest •Facebook •Twitter •Instagram •Blogging
  • 7. FOOD BLOGGER OUTREACH •Influential users •Low cost/High buzz •Growing trend
  • 8. PIN TO WIN
  • 9. MEASURING SUCCESS  Google Adwords  403 Clicks  2.82K - 20.4K Impressions  1.22 - 4.15 Avg. position  $1,839 Cost Benefits of Greek Yogurt Choose Chobani Greek Yogurt for your health! This protein packed snack will keep you full For hours. www.chobani.com/greekyogurt Authentic Greek Yogurt Find out what Greek yogurt is all about. Taste the difference. www.chogani.com/greekyogurt Organic Greek Yogurt Chobani Greek Yogurt is nature at its’ best. Taste the simplicity: it’s on us. www.chobani.com/greekyogurt
  • 10. MARKETING BUDGET  $5 Million  Traditional Marketing: $2 Million  Interactive: $1.5 Million Blogger Outreach  Contests  Social (paid and earned)   Internet Marketing: $1.5 Million Search (SEO and PPC)  Display  Email 

×