9. MEASURING SUCCESS
Google Adwords
403 Clicks
2.82K - 20.4K Impressions
1.22 - 4.15 Avg. position
$1,839 Cost
Benefits of Greek Yogurt
Choose Chobani Greek
Yogurt for your health!
This protein packed snack will
keep you full For hours.
www.chobani.com/greekyogurt
Authentic Greek Yogurt
Find out what Greek yogurt is
all about. Taste the difference.
www.chogani.com/greekyogurt
Organic Greek Yogurt
Chobani Greek Yogurt is
nature at its’ best. Taste the
simplicity: it’s on us.
www.chobani.com/greekyogurt
10. MARKETING BUDGET
$5 Million
Traditional Marketing: $2 Million
Interactive: $1.5 Million
Blogger Outreach
Contests
Social (paid and earned)
Internet Marketing: $1.5 Million
Search (SEO and PPC)
Display
Email