REGULATORY AND PROFESSIONAL
BODIES WITHIN THE CREATIVE
Task 3 Understand the Regulation of the
British Board of Film Classification (BBFC)
• The BBFC is guide to media content that is trusted. They
work as an independent, self-financing and not-for-profit
media content regulator. The BBFC operates transparent
consistent, trusted co-regulatory and self regulatory
classification and labelling systems in the UK.
• They are highly experienced and their mission is to protect the
public (especially children) from any content that could raise
harmful ricks. To empower the public (especially parents) to
make viewing choices recohniseable and respect their
freedom. Respond and reflect changing socal attitudes towads
the media content through public consultation and research.
Also provide an effective service to enforcement agensies.
• Pegi stands for Pan European Game Information. It is a
company that considers the age of suitablity of a game, not the
level of difficulty.
• Age rating systems are used to ensure that the enertaintment
content such as films, videos, DVD's and computer games are
clearly labelled by age according to the content they contain.
They provide guidance to consumers to help them whether of
not the product is suitable.
• 37% of the population in the UK aged between 16 - 49
describe themselves as 'active gamers'. The rating shown on the
game confirms that it is suitbale for a player over a certain age,
depending on content of the game depends on the age shown. A
PEGI 7 game is only suitable for players aged 7+ and a PEGI
18 is only suitbale forplayers 18+.
Film Distributors Association
• The FDA is a trade body for theatrical film distributors in the
UK. These are the people that release films for the UK cinema
audiences. Originally they were estabished in 1915. The FDA
cooperate with many individuals, companies and organisations.
They prepresent a distribution stance in regular representations
and consultations with the UK film coucil, government and other
trade organisations in the film industry.
• They are also a founder member of AIM (All Industry Marketing
for Cinema). This company is a generic marketing body that
helpy to increased and broaden the UK cinema audience.
• The FDA also works with the industry's on going efforts to tackle
film privacy and theft. They are members of FACT (Federation
Against Copyright Theft) and the alliance of IP theft.
Video Standards Council (VSC)
• Established in 1989 the VSC is a non-profit body, it also
supports anit-piracy activities . It is the second PEGI
administrator and is based in the UK. It checks mostly
higher age games (12, 16,18) ratings against the PEGI
• The VSC is a standard body for the video and video game
industries, it has the code of practice to ensure that both
industries show a duty of care whilst dealing with
customers and the public.
• The code of practice rules are a mixture of the law, proper
business practices and common sense. It provides it's
retailer members with a staff training course also, dealing
with age restricted videos, DVD's and video games.
Office for Communication (Ofcom)
• OfCom stands for The Office of Communications.
It's a government approved regulatory authority
that regulates the telecommunication industry in
the UK. It was established as an act of parliament
in 2002 under the Communications Act of 2002.
OfCom regulates TV, radio, fixed line telecoms,
mobiles and wireless device airwaves.
• It’s main priority is to regulate and gather
complaints from all forms of media one of the
latest scandals was a paddy power advert for the
Oscar pistoriuos trial.
Trading Standards Central
• In 2010 TSC created a manifesto to provide a profile of
• TS Manifesto Trading Standards
• Experts 'on the beat', implementing national policy to
support fair and competitive markets, honest enterprise and
• Protecting standards, an on-the-ground activity that is vital
to the livelihoods and safety of our communities.
• A friend to the consumer, an advisor to businesses and the
scourge of the scammer, rip-off merchant and serious
• A brand reassuring to consumers and business alike and an
integral part of consumer, citizen and business confidence.
Press Complaints Commission (PCC)
• The PCC deals with complaints from members of the
public. It is an independent body which administers
the system of self-regulation for the press. The
purpose of the PCC is to serve the public by holding
editors to account. They protect the rights of
individuals, whilst also preserving appropriate
freedom of expression from the press.
• This is a link to the steps the PCC take when pressing
charges against a person or company.
Advertising Standards Authority(ASA).
• ASA involves a role to regulate the content of adverts, sales
promotions and direct marketing in the UK, by investigating
complaints made about the adverts, and deciding whether the
adverts complies with the advertising standards codes.
• The codes stipulate that before distributing or submitting a
marketing communication or publication. Marketers must hold
documentary evidence to prove all claims, whether direct or
implied, that are capable of objective substantiation. Also no
marketing communication should mislead or be likely to mislead
by inaccuracy exaggeration or omission otherwise. Anyone can
ask the ASA to investigate an advert.
• If there is a problem with it, the authority can tell the company to
change or remove it.
Oscar Pistorious Trial / Paddy Power
• On august 19th 2013 Oscar pistoriuos was officially charged
with the murder of his girlfriend Reeva Steenkamp as the
trial started Paddy Power placed an advert in the national
papers offering odds on whether Oscar pistoriuos was
innocent or guilty within days there were millions of
complaints over the advert and it’s insensitivity and in due
course was removed from circulation paddy power did
issue an apology for the advert and were fined.
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