Learn how to optimize your YouTube content for search and social success.

1. O P T I M I Z I N G Y O U T U B E CONTENT
H OW T O S E T Y O U R Y O U T U B E C O N T E N T U P F O R S E A R C H , S O C I A L A N D
C O N V E R S I O N S U C C E S S
!
B Y A L E X K I N G

2. WHY SHOULD YOU OPTIMIZE?
- Higher search rankings
- More views
- More interactions
- More conversions

3. CUSTOMIZE YOUR CHANNEL
W H A T T O F O C U S O N
- Create custom profile and banner photos
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- Link to your social accounts and website
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- Pick a video to feature on your channel homepage
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B E N E F I T S
- Boosts credibility
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- Visually appealing
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- Improves user experience

4. CHANNEL CUSTOMIZATION EXAMPLES

5. CHANNEL CUSTOMIZATION EXAMPLES

6. SO YOU HAVE A NICELY SET UP CHANNEL.
!
NOW WHAT?
L E T ’ S U P L O A D S O M E V I D E O S !

7. VIDEO UPLOAD CHECKLIST
I M P O R T A N T E L E M E N T S
- Video title
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- Video file name
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- Video tags
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- Video description
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- Annotations
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- Thumbnail images
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- Playlists
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8. KEYWORD FOCUSED COPY
I N T E G R A T E K E Y W O R D S I N T O T H E S E E L E M E N T S
- Video title
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- Video file name
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- Video tags
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- Video description
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- Playlists
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9. USING GOOGLE KEYWORD PLANNER
T H I N G S T O K E E P I N M I N D
- Use words relevant to your video and your goal
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- Shoot for keywords that have a high search volume and low competition
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- If you want to use a word with medium or high competition, make sure you can use it frequently
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- Integrate 5-10 keywords placed as frequently as possible throughout text elements.
!
!
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10. KEYWORD
!
PLANNER
!
SETUP
P R O P E R
T A R G E T I N G
A N D F I L T E R S

12. PLAYLISTS
H O W T O O R G A N I Z E Y O U R V I D E O S
- Group by interest
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- Use keywords
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- Pique their interest
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!
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13. EMBEDDED CONTENT
A N N O T A T I O N
- Annotations: clickable text overlays that push users to take
action
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- Uses:
- Asking for likes, shares etc.
- Prompts to subscribe
- Links to related videos
- Links to social or website
- Text clarification

14. ANNOTATION EXAMPLES

15. SOCIAL SHARING
U S I N G S O C I A L T O B O O S T V I E W S A N D R A T I N G S
- Part of the ranking factor for video content is the number of
views and positive ratings
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- Sharing content on social = more exposure = more views =
higher rankings
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- Share your own video content on social channels but also
make sure there are clear prompts for your users to share on
their own

16. ENCOURAGE CONVERSATION
T H E I M P A C T O F E N G A G E M E N T
- YouTube enables comments
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- Interact with your viewers if they are asking questions
or commenting in ways that could start a conversation
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- Moderating your comments shows users someone is
listening
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- Direct comments to the proper outlets
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- Active conversations help Google know this video is
current and relevant

17. CHECK IN ON YOUR PERFORMANCE
U S E Y O U T U B E I N S I G H T S A N D G O O G L E A N A L Y T I C S T O
G A U G E W H E R E Y O U ’ R E A T
- Find out what works best for you through A/B testing
!
- Check Google Analytics to see how many of your
visitors are coming to your site and converting
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- Check YouTube Insights to see how many people you
are engaging with. Compare interactions between
videos to discover what works best

18. RESOURCES
D O Y O U R O W N R E S E A R C H !
- https://www.youtube.com/yt/playbook/optimization.html
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- http://www.brafton.com/infographics/top-10-ways-to-optimize-your-
business-youtube-channel
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- http://www.searchenginejournal.com/how-to-optimize-your-youtube-
videos-and-channel/56708/

19. H A P P Y O P T I M I Z I N G !
B Y A L E X K I N G
!!
Q U E S T I O N S ?
T WI T T E R : @A K I N G 9 0
E M A I L : A L E X @ P R P L . R S