Congratulations to the following 2016 Senior Choice Gold Award recipients for "Excellence in Medicare Benefits Value" -- Care1st, Cigna-HealthSpring, Meridian, WellCare

1. © HealthMetrix Research Inc. All Rights Reserved
Congratulations!

2. © HealthMetrix Research Inc. All Rights Reserved
2016 Senior Choice Gold Award®
& CostShare Report Exclusive Licensing

3. About HealthMetrix Research

4. About Alan Mittermaier
• Medicare beneficiary and MA+Part D member since 2014
• Founded HealthMetrix Research Inc. (1994)
• Developed Medicare CostShare Report (1996)
• Launched Senior Choice Gold Award® (1998)
• Launched MedicareNewsWatch®.com (1999)
• Best Medicare information website - Kiplinger’s Personal Finance
• Advised CMS Administrator Tom Scully and Committee on Medicare
Beneficiary Education on Medicare OOPC decision-support for
Medicare.gov Plan Finder
• Medicare CostShare Report methodology licensed for OOPC
research by Mathematica Policy Research, Research Triangle
International, The Commonwealth Fund
• Contributor to Kiplinger Retirement Report, Wall Street Journal
• Consultant to National Council on Aging - MyMedicareMatters.org

5. Why incorporate the Senior Choice Gold Award
in 2016 Medicare Advantage campaign strategy?

6. What do these Medicare Advantage
special recognitions have in common?

7. None of these address Medicare Advantage
overall benefit value based on health status

8. Every Medicare beneficiary wants to know
how much their health care is going to cost

9. 2016 CostShare Reports
Recognized Resource for Beneficiary Decision-Support

10. 2016 CostShare Reports
Medicare Advantage Out-of-Pocket Cost Transparency

11. 2016 CostShare Reports
Exclusive Resource for Medicare Advantage Plan Use

12. 2016 CostShare Reports
Exclusive MedicareNewsWatch.com Visitor Click Referrals

13. Single & Dual-Track Senior Choice Gold Awards

14. 2016 Single-Track Senior Choice Gold Award
Based on 2016 Cost Share Report
OOPC comparisons by
HealthMetrix Research on
MedicareNewsWatch.com

15. 2016 Dual-Track Senior Choice Gold Award
Based on 2016 Cost Share Report
OOPC comparisons by HealthMetrix
Research for plans receiving a CMS
minimum 4-star overall performance
rating

16. 2016 Senior Choice Gold Award
Key Messaging Windows
Member retention communications
Through December 7
Pre-AEP soft communications
Through October 14
AEP & new member communications
October 15 – February 15
Age-in communications
All year

17. 2016 Senior Choice Gold Award
Communication Options
Print
Pre-enrollment info  Direct mail  News releases  Agents/brokers
Website/Social Media
Website  Facebook  YouTube
TV
DRTV ads

18. Member Communications

19. Agent / Broker Communications

20. Print Ad Copy

21. News Releases

22. Website Communications

23. Website Communications

24. Website Communications

25. Website Communications

26. DRTV Advertising

27. Recent Senior Choice Gold Award Licensees
New Jersey counties
Fresno Ventura
Cincinnati Columbus
Northern New Jersey counties
Los Angeles-Riverside
Modesto San Bernardino San Jose

28. Recent Senior Choice Gold Award Licensees
Sacramento Ventura
Houston
San Francisco Oakland El Paso
Phoenix Tucson
Los Angeles Orange County
San Jose San Bernardino Modesto
New York City Metro
Grand Rapids Quad Cities – IA/IL

29. 2016 Senior Choice Gold Award
Production Deliverables
MA+Part D Product-Specific Deliverables
Senior Choice Gold Award images (JPEG, PNG)
HealthMetrix Research customized news release
CostShare Report summary table(s)
MedicareNewsWatch.com click referral link(s)
Initial SCGA deliverables available within 48 hours

30. 2016 Senior Choice Gold Award
2016 Senior Choice Gold Award Advantages
Evidence-based, forward-looking recognition
Exclusive licensing rights in each market
Deliverables comply with current CMS MMG *
Immediate impact on 2016 member retention strategy
Extended impact on year-around enrollment strategy
* Previewed with CMS Division of Surveillance, Compliance & Marketing
on 7/24/2014

31. 2016 Senior Choice Gold Award
Exclusive Licensing Fees & Terms
Print – Web/Digital – TV Licensing Options
Licensing Fee Options - Single Market
(Additional fees apply for multi-county metro markets in CA, FL, IL, MA, NY, TX)
Option A: Print-Web/Digital licensing fee = $7,500
Option B: Print-Web/Digital+DRTV licensing fee = $9,000
Terms
Fee payment due upon invoicing for licensing agreement
Licensing rights calendar: October 15, 2015 – September 30, 2016

32. For additional information about this opportunity contact:
Alan Mittermaier, President
HealthMetrix Research Inc.
Columbus, OH
(888) 223-3515
alan@healthmetrixresearch.com