Social media can be a useful part of content marketing, but it primarily exists separately. So, we decided to look at what we can learn from social media. You can view more on our blog: http://blog.agencypublicom.com/8-social-media-tips-to-improve-your-content-marketing/

1. Social media tips
that improve
content marketing
BY
EMILY HOLLINGSWORTH

2. 1. Relevance vs Recent
Content needs to be relevant to an
audience; not just content for content’s
sake.
 YouTube are updating their comments
section shifting from a chronological
order to an emphasis on relevance.

3. 2. Image-centric content
Images connect with an audience
immediately
 Instagram and Pinterest prove the
shareability of picture-perfect content.
 Pinterest drives more web traffic to other
sites than Google+, LinkedIn and
YouTube combined.
 Strong and well-researched infographics
encourage shares across social media.

4. 3. Be lifestyle compatible
 People get bored easily – so signpost
with clear headlines.
 People spend 2.6 seconds scanning a
website
(Source: Missouri University of Science and technology).
 Microblogs show popularity of brief
content.
 Social media distribution means people
can bookmark to read later.
 Be useful and engaging.

5. 4. Customer is Queen
 Your audience should influence your content strategy at
every step from planning to distribution.
Audience
Strategy
 If it’s not
interesting or
relevant, they
won’t read it. If
it’s not welldistributed, they
can’t read it.
Content
Needs
Planning
Desire
Creation
Location
Distribution

6. 5. Be mobile friendly
 Majority of (US) Facebook and Twitter
users access platforms on mobile.
 Integrate mobile-friendly content into
your planning and delivery strategy.
 Encourage engagement:
 Live telephone numbers
 Compatible emails
 Responsive web design.

7. 6. Future-proof content
 Difficult to predict technology
changes and content demand.
 Produce both topical and
evergreen content.
 Distribute via multiple channels –
safeguard against future trends.

8. 7. Listen to your audience
 The best way to get someone’s attention is
by giving them what they want.
 Use social media to listen to your
audience, and the wider industry
conversations.
 Audience research should inform your
content plan.

9. 8. Authored content
 People buy into people.
 LinkedIn have ‘Influencers’, G+ has
emphasis on ‘Authorship’.
 Where possible, reference the content
author – shows that you have expertise,
but are also approachable.

10. Contact us
Find out how we can help you create great content.
W
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