A case study on how Amazon’s Junglee.com wanted to drive qualified buyers from India to Junglee.com's authorized sellers across all product categories.

1. QUALIFIED BUYERS/MONTH
100,000
OBJECTIVE
Drive Qualified Buyers from India to Junglee.com's authorized sellers across all product categories.
A Qualified Buyer is defined as a web user who completes the following Click Through Cycle:
OUR APPROACH
We ran a combination of Geo, Category and Keyword targeted Pay-Per-Click
(PPC) campaigns with multiple text ad versions on a Cost-Per-Action (CPA) basis
These campaigns were contextually targeted at web users (across cities in India)
browsing or searching online content related to Junglee’s products across the
Affinity Publisher Network
Traffic sources included Local Search, Toolbars, and In-Text
Campaigns were targeted to an extensive list of 65,000+ keywords related to
different product categories with an individual landing page for each keyword
All the campaign parameters (Keywords, Categories, PPC Bids, Traffic Sources,
etc.) were constantly optimized by Affinity’s dedicated Account Managers to
enhance campaign performance and conversion rates
Affinity's Innovative Pay-Per-Click (PPC) Network delivered
BRAND
CASE STUDY affinity.com
RESULTS
Amazon’s Junglee.com is India's leading online shopping comparison
portal that boasts of amalgamating a broad category of online sellers
across Consumer Electronics, Books, Movies, Music, Apparel, Kitchen &
Home Products verticals under one roof.
ads Junglee Category/
Results Page
Junglee Product
Page
Seller's
Website = Qualified Buyer
across all the targeted product categories.
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