1. Content Sharing Sites
To make a long story short, the purpose of the Internet is to share content and communications.
People go online to find content in the form of videos, blogs, PDF's, coupons, books, tools, software,
apps, advice, how-to's, tutorials, images, audio, reviews and answers etc.
In the previous methods we focused on getting traffic via Google’s search results. If you rank high in
Google you’ll get a lot of traffic basically. With web 2.0 sites it’s a bit different because the content is
being ranked by the users of those sites. Take for example Facebook users, if they ‘Like’ a certain
item, its popularity can skyrocket! This also makes sure that any crap content gets removed from
sight.
Another site who uses user generated rankings is Amazon, they let users give reviews of their
products. I don’t know about you, but when I look for a new book on Amazon and everyone says that
it sucks, chances are that I’ll skip this book! So you see, there lays a lot of power in user rated
content. Keep that in mind when you submit content to any kind of sharing site. Make sure it’s good
quality content, otherwise it will be sifted out and that’s a waste of your time and money.
If you want free traffic, you’ll have to create content in any way you know how.
Document sharing
If you followed the article marketing method we described, you can turn your articles into
PowerPoint presentations and use slideshare.net to upload them. Slideshare has 50 million monthly
visitors searching for documents!
Besides presentations, SlideShare also supports documents, PDFs, videos and webinars. The
documents you upload must contain links to your site or offer page. It goes without saying that
somewhere in your documents you need to offer your freebie and send people to your site or
squeeze page, but more on that later.
But there are more options you can use to create content:
- Create an eBook from your articles or blog posts
- Create a presentation from your video
- Create a podcast from your video
- Have your podcast transcribed to a PDF
- Interview an expert via Skype and have it transcribed or create podcast
- The list goes on
More document sharing sites:
2. - Scribd.com
- Docstoc.com
- Doxtop.com
eBook sharing
If you have written enough posts or articles, you can bundle them into an eBook. When you write
articles regularly it’s just an extra 10 minutes to create an eBook out of them. This will amount in
extra opt-ins with almost no effort, how great is that?
The easiest way to convert your articles into a PDF is by using a FREE PDF writer like PDFCreator
(http://sourceforge.net/projects/pdfcreator/)
http://www.free-ebooks.net
http://www.getfreeebooks.com
I recommend the above two sites to send your eBooks to.
Tagging your content
Almost all systems allow you to assign tags because they're basically keywords people will use to find
your content. And obviously you can use keywords you pull from any keyword research tool for this
purpose.
The Link To Your Site
The key to funneling traffic is to think long term and use practices that you believe will last. This can
be as simple as including a footer on every page of a PDF with your freebie offer and URL on it. It can
be adding a URL with an annotation on a video or putting the freebie offer at the beginning and end
of the video or in the description box. It's important to monitor the results you get from each sharing
site and also each different method you try to funnel traffic to your site. It’s my experience that this
kind of traffic isn’t ready to buy yet, so you better send it to your squeeze page for list building. Once
they are on your list you warm them up for future sales.
Visit my website for more free resources:
www.fullpullmarketing.com