Learn the nine fundamental building blocks of every business model that must be adapted as it evolves. See how these building blocks can be woven into a simple visual tool, and learn how to apply the principles of prototyping to innovate new models. Hear the results of Thriveal Accounting Laboratory's Business Model Protoyping Experiment for insights into what firms of the future might look like. Walk through the beginning steps of prototyping the next iteration of your own firm's business model. (Presented at Sleeter Group Solutions14 Conference)

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Prototype Your
NextGen Business Model
Adrian G. Simmons
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Practicing Fellow
VeraSage Institute
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Chief Creative Designer
Elements, CPA LLC
Director of the Lab
Thriveal Laboratory

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Goals

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Personal Capital
(video)

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Deloitte Private Connect
(video)

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“Business model design is a strategic skill…
…which leads to competitive advantage.”

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A business model describes
how an organization creates,
delivers, and captures value.

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Business Model Canvas
(video)

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Sketch Business Model
(live drawing)

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1. The Design Squiggle
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2. Customer Profile
Copyright Business Model Foundry AG
Gains
Pains
Customer
Job(s)
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The Value Proposition Canvas
Customer (Segment)
Profile:
The makers of Business Model Generation and Strategyzer strategyzer.com

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3. Sources of Innovation
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Business Model
Components Future
Scenarios
Self-reflections
Other industries
Own consumer
experiences
Get mixed
brainstorm team
together
Epicenters
of
Innovation
Tell stories

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4. Be Visual
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Prototype Business Model
(live drawing)

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Accelerating the adoption
of today’s innovations,
and contributing to the
imagining of tomorrow’s.

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thriveal.com/lab

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Can vs. Should

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You are here
You are inherently creative
You can do this

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www. AdrianGSimmons .com