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This presentation was created to show the brands at Magic Market Week how they can build their brand equity using Vine and Instagram Video. These growing social video platforms are seeing unparalleled levels of engagement, making them an essential part of any successful social media strategy.
This was made by PopShorts, a social video agency that helps brands and agencies create excellent social video content and connects them to the top Vine and Instagram Influencers. Also see our presentation on how to create excellent social video content titled "Vine, Instagram and social video: How to Engage Your Audience In Just Six Seconds" or search PopShorts for more presentations.
4. PopShorts
1) The Biggest Misconception
June 4th:
13 million Vine users
June 20th:
Instagram video released
August 20th:
40 million Vine users
3x Growth!
14. PopShorts
2) Instagram vs Vine
Vine Engagement Analysis
Source of our data:
• 10 of our Vine influencers (selected randomly)
• 117 most recent videos (all videos made in past 30 days)
Average interactions per 1,000 Followers:
Likes
Average
Revines
Comments
Total
Interactions
84.5
62.2
2.3
149
Vine follower interaction rating: 14.9%
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Consumption
2) Instagram vs Vine
INSTAGRAM
VINE
Photos and videos
Just videos
1-15 seconds
3-6 seconds
Yes (small delay)
Yes
Automatic Sound:
Yes
Yes
Looping:
No
Yes
Geotagging:
Yes
Yes
Facebook, Twitter, Tumblr,
Flickr, email, foursquare
Facebook, Twitter, copy link
feature, Revine feature
Photos/Videos:
Attention Span Required:
Autoplay:
Share to:
20. PopShorts
4) Getting Your First 1000 Followers
1)
Leverage your other social media properties
2)
Create good, shareable content
Relatable (Alx James)
Funny (Anthony Troli, Logan Paul, Comedian Chris)
Interesting / Useful (KaplanGMATPrep)
How-tos (GE’s #6secondscience campaign)
Catchy Jingles (Nicholas Megalis)
Mash-ups (Epic Clips, PIXAR VINES, Fail Vine)
Creative / Stop Motion (Jethro Ames)
a.
b.
c.
d.
e.
f.
g.
3)
4)
Give them a reason to follow you
a.
Run contests
b.
Create a series (Pt. 1, Pt. 2…)
c.
Don’t post crap videos
Seed your videos
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5) Think Outside of The Vine
Don’t forget to post your Vines to Instagram!!!
It’s OK they aren’t 15 seconds long!
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5) Think Outside of The Vine
Doritos’ Twitter campaign using Vine
Benchmark engagement rate: 11-15 percent
Actual engagement rate: 22.7 percent
Benchmark impressions: 9.5 million
Actual impressions: 27.3 million
“We wanted to try something cutting edge, something that can be
instantly engaging and we thought that this platform was great. By using a
promoted trend in Twitter it also allowed us to get mass awareness and
we thought it was the perfect platform to leverage the Mariachi Doritos.”
– Taylor Jenkins, Brand Manager at Doritos UK
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6) The Future of Short Video
U.S. smartphone market: 70 percent of teens (aged 13-17) and 79 percent of
young adults (aged 18-24) now own smartphones.
Source:
http://www.nielsen.com/us/en/newswire/2013/ring-the-bells-more-smartphones-in-students-hands-ahead-of-back.html
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6) The Future of Short Video
• Mobile video will increase 16-fold between 2012 and 2017
• Two-thirds of the world's mobile data traffic will be video by 2017
Source:
http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html