Guest Post Over the last two years we have focused on content campaigns for small business owners. However, our customer base covers another key group – landlords – and this year we have been developing fresh content to cater for both. At the start of 2013, we decided to come up with an interactive guide for first time landlords based in the UK. We are thrilled with the end result – a microsite called Landlord Town. This animated resource is designed to a high spec and works well for virtually all our landlord customers, but designing and developing it took much more time and effort than we initially expected. I have shared some of most important takeaways from the project below.

1. DgitiaMlatersBolg
Digitaldesign & branding resource fromLondon agency Activate Media.
Deveolpniganmiatedcontent?Hereswihatot
consdier
Oneof my primary responsibilities as SEOConsultant at Simply Business, anonline
business insurance broker, is to planand executecustomer-focused content campaigns.
Our goal is to help small businesses andlandlords managetheir companies, by
providingthemwithuseful tips and adviceon financing, law, human resources, taxation,
marketingand more. My tasks involvecoming up with appropriateideas, creatinga
design brief, managing theimplementationandthen, once acontent pieceis live,
promoting it on suitablewebsites andsocial media.
Over thelast two years we havefocused on content campaigns for small business
owners. However, our customer basecovers another key group – landlords – and this
year wehavebeen developing fresh content to cater for both. At thestart of 2013, we
decided to come up with aninteractiveguidefor first timelandlords based in theUK.
Wearethrilledwiththeend result – amicrositecalledLandlord Town. This animated
resource is designed to ahigh spec and works well for virtually all our landlord
customers, but designing and developing it took much more timeandeffort thanwe
initiallyexpected. I havesharedsome of most important takeaways fromtheproject
below. If you arethinking about creatingapieceof animatedcontent, thelessons we
learnedwill hopefully help you to avoidmany frustrations and saveyour timeand
energy.
converted by Web2PDFConvert.com

2. Technology–HTML5orFlash
Our developers presented two alternatives for building theanimatedguide – either using
HTML5 andJavaScript, or Flash. Since 25%of our customers visit us viaamobiledevice,
oneof thebiggest drawbacks for using Flashto develop LandlordTown was that it simply
does not work on mobiles. Wewere also concerned withFlashbrowser compatibility,
alongwith lost SEObenefits (search bots cannot index Flashcontent). Soafter some
debate, wedecided to develop LandlordTown using HTML5 andJavaScript.
It is imperativeto decideearly on which technology you will useto develop ananimated
pieceof content. Animations will need to beformatted accordingly either as agroup of
imageframes or as acompleteFlash file. Putting together all thefiles by developers will
alsorequire adifferent process using each technology. So, it iandlordene’s worth your
timeto performadetailedanalysis of thepros and cons of HTML5 and Flash. You cango
through flashvhtml.comor this Wikipediapage to comparethetwo anddecide
which development method is better for your project.
converted by Web2PDFConvert.com