Me = involved in writing content for the mainstream part of the site. Qualified to tallk to you about GOV.UK and how to find content on it. Going to talk you through the GOV.UK website, then take questions and then, if there’s time, go through an exercise where we try and find content on the site together with you.
General = mainstream and high-level. Caters for common needs. Short, easy-to-read, not huge amounts of detail.
As Louise said, Gov.uk was built on the premise that “Google is the homepage” and most people will find what they want without using the navigation on a site. So most people will use the search on GOV.Uk or an external search engine. Detail 60% of visits to GOV.UK come from external search straight to a content page; another 5% come from search to a browse page, and 4% come from search to the homepage. In total, 69% of visits come from organic search. The rest are 16% referrals from other sites, and 15% direct, plus a little bit of campaigns etc. The homepage makes up 8% of all landing pages from any source: 4% from external search, 3% direct and 1% referrals from other sites.
Going to explain these areas of the site in more detail later in this presentation.
Detailed guidance = much more detail. Guidance that government has a duty to provide - statutory guidance, rather than general advice. Should give users information to complete a specific action. Detailed guides answer a specific user need for detailed information – usually ending in a user action with government. They are not designed to give general advice, explain government policy or be a dumping ground for information without a home. Use the Inside Government content types for things government is doing and use detailed guides for things the user is doing (or needs to).
Detailed guidance is always linked to a specific article on the mainstream section
Inside Govt = policy documents, statistics, all the corporate and policy info from departmental sites. 20 out of 24. 25 out of 300+
Policy = “Supporting economic growth through local enterprise partnerships and enterprise zones” Owned by BIS (business, innovation and skills), DCLG and DFT Topics = Transport and Economic growth HG notes: DCLG section visits for Feb: google 165,791 (direct) 43,886 planningportal.gov.uk 15,181 bing 12,973 communities.gov.uk 11,593 info4local.gov.uk 9,568
3 tabs relate to 3 audience types. You’re shown a different tab according to which part of the site you’re on.
Top-level page with set format: Issue, Actions, Background, etc
Supporting detail page
Latest page – announcements, press releases, news stories, speeches, etc – in chronological order, most recent first
A ‘get involved’ page showcasing the opportunities to participate in policy development and society
Another example of using tagging. Information tagged to a country, as well as to a policy and a topic
1. MainstreamCitizen- and business-facing content(content that was on Directgov and Businesslink)GOV.UK - mainstream
Finding content on mainstreamContent isgroupedintosectionsGOV.UK - mainstream
Most people use search• 69% of people come to GOV.UKthrough search.• Only 8% of people land on thehomepage• Search is improving all the time.• More on search later…GOV.UK - mainstream
2. Detailed guidanceAnswers a specific user need for detailed information – usuallyending in a user action with governmentGOV.UK – detailed guidance
Detailed GuidanceGOV.UK – detailed guidance• Answers a specific user need for detailed information– usually ending in a user action with government• Linked to mainstream subjects (providing moredetail)• NOT designed to give general advice or explaingovernment policy
3. Inside GovernmentPolicy and corporate information (content that was onindividual government departments’ websites).Inside Government
Inside Government:a new approach• Completely different way of presentinginformation• Aggregates government policy content in oneplace• Content is all tagged – to a department, topic,policy, etc• ‘Google is the homepage’ – you don’t have toknow your way round department websitesInside Government
Finding what you want -search• Split into 3 tabs –General results,Detailed guidance,Inside Government• Search is designed toserve up resultsrelevant to where theuser starts.• Will also give the optionto see results for theother 2 parts of the site.Inside Government
Searching by topic• Content isaggregated acrossdepartments andgrouped by topics.• Topics are broadheadingsdescribing what thegovernment as awhole is doingabout an issue.• All departmentswith an input intothe topic are listed.• There are 38topics so far.Inside Government
Policy format• Policies say what government is trying to achieve andwhy• Each contains top-level page plus supporting pages– Set format: Issue, Actions, Background, etc• Policies are the ‘spine’ of Inside Gov – most content inInside Government is tagged to a policy• Currently 119 policies on GOV.UK, including:– Supporting the library services provided by localauthorities (DCMS)– Keeping the UK safe in cyberspace (CO, FCO, NSI, TSE)– Making local councils more transparent and accountableto local people (DCLG)Inside Government
Individual departmental webpagesInside GovernmentEach department stillhas its own‘homepage’, togetherwith a number ofpersonalised pages.But most informationis aggregated withother departments’information.
How government worksInside Government– Who runs government– How government is run– History of government
Get involvedInside Government• Respond toconsultations• Start apetition• Follow a blog• Make aneighbourhood plan• Start a socialenterprise• And more…
Keeping up-to-dateInside GovernmentSign up for email alertshere:http://bit.ly/XCpbIN
Continual improvement• The Government Digital Service(GDS) has on average 4 releases aweek• Continuous improvements to the site– Agile, iterative approach.Inside Government
In the future?• All ministerial departments on the site by the end ofApril 2013.– Dept for Work and Pensions 17 Apr– Dept for Education 23 Apr– HM Treasury 24 Apr– Number 10 and Deputy Prime Minister 30 Apr• Improvements to main site search and the filters onInside Government’s document lists• All government blogs amalgamated and easy to findfrom Inside Government.Inside Government
Tell ‘em what you think!Inside GovernmentIf you’ve got any feedback on GOV.UK,scroll to the bottom of any page and click‘feedback’.
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