When success just isn't getting you what you thought it would...

1. HO W T O GET T HE C HEESE
EVERY T I M E…
Success Trap*
*William T. Kennedy, I-Transformation, Boston, MA

2. How we got where we are:
7/10/2013*William T. Kennedy, I-Transformation, Boston, MA
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3. We were rewarded for what worked
— Worked hard to ‘get it
done’
— Again and
— Again and
— Again
— GOLD Stars
— PAT on Back
— Promotion
— Pay Raise
— Trophies
— More PAT on BACK
— Social Recognition
— Big SHOT status
7/10/2013*William T. Kennedy, I-Transformation, Boston,
MA
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4. We faced a challenged where what
we did in the past just didn’t work
anymore…
ü Then something
changed.
ü It was so subtle a
change we hardly
noticed it at first.
ü But we began to
have this nagging
doubt that our
old magic was
fading or the
situation wasn’t
quite the same as
before.
7/10/2013*William T. Kennedy, I-Transformation, Boston,
MA
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5. M Y E N V I R O N M E N T H A S C H A N G E D
M Y B E L I E F S H A V E C H A N G E D
M Y S K I L L S H A V E C H A N G E D
I H A V E C H A N G E D
What’s Different?
How is it that when I did ‘X’ to get ‘Y’, in the past, I now no longer
get ‘Y’ when I do ‘X’? What’s different?*
*William T. Kennedy, I-Transformation, Boston, MA 7/10/2013
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6. Task: Brushing my teethTask: Brushing my teeth Change in TechnologyChange in Technology
— Take toothbrush from
holder
— Rinse brush with water
— Squirt toothpaste on
brush
— Brush teeth
— Rinse toothbrush
— Place brush back in
holder
— Remove electric brush from
holder
— Rinse brush with water
— Squirt toothpaste on brush
— Turn on the motor
— Brush teeth
— Rinse toothbrush
— Place brush back in holder
— Recharge electric brush
Failure to gain new skills
7/10/2013*William T. Kennedy, I-Transformation, Boston, MA
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7. Old Game RulesOld Game Rules New Game RulesNew Game Rules
Failure to recognize change in environment
Old boss isn’t the same New boss isn’t the same
7/10/2013*William T. Kennedy, I-Transformation, Boston, MA
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8. My beliefs have changed and I am
no longer motivated by the same
things as I was in the past
Beliefs are a core driving
influence on all our
behaviours, conscious or
unconscious.
Often we can carry
outmoded beliefs—even
beliefs we held as
children that are
unexamined—and often
these beliefs are
incongruent with our
true feelings causing a
conflict between what
we truly know and what
we or others think we
‘should’ know or believe.
I have changed!
7/10/2013*William T. Kennedy, I-Transformation, Boston,
MA
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9. Escaping the Success Trap
— When what we’ve done before no longer works, we
need to examine how we’ve achieved our past success
— Next, we need to decide what is different now
— Then we need to make appropriate adjustments to
our strategy to achieve outcomes under the new set
of circumstances
What could be easier? This is so straight forward!
7/10/2013*William T. Kennedy, I-Transformation, Boston,
MA
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10. q H O W W E O P E R A T E I S L A R G E L Y U N C O N S C I O U S
q W H A T ’ S D I F F E R E N T I S A L S O O F T E N L E S S T H A N
O B V I O U S
q A N D F I N A L L Y , T H E T H O U G H T O F C R A F T I N G A N E W
S E T O F R E S P O N S E S C A N L E A V E U S B E F U D D L E D
Or is it?

11. To get the cheese every time…
— You need to discern ‘what’s so’ in an ever changing
environment and then adapt again and again
— Adapt yes, and still retain your core driving essence
that gives everything you do meaning in your life
— Get help! Call William T. Kennedy, I-
Transformation, Boston, MA, my mentor in I-
Transformation Executive Coaching over 4 years—
he’s the best there is…
— If he’s unavailable find another coach who can help
you discern your heart’s own truth.
— You deserve the best; your world expects it for you!
7/10/2013*William T. Kennedy, I-Transformation, Boston, MA
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